Lexus RX 3rd Row SUV: Comprehensive Marketing Campaign Strategy

This document outlines a comprehensive marketing campaign for the Lexus RX, specifically targeting the 3rd-row SUV market. It begins with a detailed analysis of the Lexus USP, highlighting luxurious features, fuel efficiency, and innovative technology. The campaign goals include maintaining brand image, identity, and loyalty through prudent marketing strategies. The document defines target demographics, suggests geographic targeting, and proposes an SEO plan with keyword suggestions. It recommends various campaign tactics, including sales events, online campaigns, television advertisements, and environmental awareness initiatives. The document also suggests platform-specific ad copy templates, budget recommendations, and the use of KPIs for effective promotion. Furthermore, the document provides references to relevant marketing literature and patents, supporting the strategies proposed. The overall aim is to position the Lexus RX as the ultimate family SUV, emphasizing modern sophistication, brave design, and advanced technology to fuel amazing family adventures.

CAMPAIGN FOR LEXUS

ABOUT LEXUS
 USP:
 Luxurious Cars
 Fuel efficient: Maximum
power as well as
mileage in lieu of the
 consumption of a
minimum amount of fuel
 usage of innovative
technology
.

MODERN FEATURES IN THE UPDATED VERSION
 Increased mileage due to
unprecedented 39-MPG
combined estimate
 best-in-class turning
radius
 Bold triple beam LED
headlamps along with
tail lamps with aero
dynamic quality.
 Low light pedestrian
detection
 Daytime bicyclist
detection
 Built in Camera that
assists to provide
information for road
signs

GOALS
 Maintaining
attractive image for
the brand
 Brand identity
 Prudent marketing
strategies-marketing
cam
 Maintaining brand
loyalty

DEFINED TARGETS
 Millennial parents

WHERE TO TARGET THEM
GEOGRAPHICALLY

SEO PLAN TACTICS & SUGGESTIONS

SAMPLES OF KEYWORDS
 Increased mileage
 39-MPG combined
 Best-in-class
 turning radius
 triple beam LED headlamps
 aero dynamic quality.
 Low light pedestrian detection
 Daytime bicyclist detection
 Built in Camera for road signs
 safety equipments
 sport features.
 Crossover designs
 on-board wifi
 Remote smart watch

RECOMMENDED CAMPAIGNS
 Sales Events
 Online Campaign-
 Television
advertisements
 Campaign to
encourage people to
try new things
 Ad campaign for
generating
environmental
awareness
 Other tools for
promotion

AD COPY TEMPLATE

RECOMMENDED PLATFORMS
 YouTube ads
 facebook ads
 Blogs
 Twitter posts
 Ads on website or E-
commerce sites

BUDGET

RECOMMENDATIONS
 KPI as an effective tool for
promotion:
Among the other tools, KPI is one of the
most effective tools a company should
use for promotion. KPI refers to ‘Key
Performance Indicator’ is an estimable
value which shows how effectively an
organization, is attempting to gain its
business objectives. Organizations utilize
their key performance indicators for the
purpose of evaluating their success at
multiple levels which in turn adds to the
promotion of the company. This can be
explained with the help of an example. A
company might not be successful in
manufacturing electronic gadgets, but it
might have reached its goal in selling car
parts and has earned tremendous profits.
Now the company can use its success in
the automotive sector as an KPI to
promote other sectors like electronic
gadgets, in which it conduct business.

REFERENCES
 Peattie, Ken, and Sue Peattie. "Social marketing: A pathway to consumption
reduction?." Journal of Business Research62.2 (2009): 260-268.
 Smith, William A. "Social marketing: an overview of approach and effects." Injury
prevention 12.suppl 1 (2006): i38-i43.
 Bradley, Nathaniel T., et al. "Apparatuses, methods and systems for measuring, and
following up on user preferences among offer types and response options in a
marketing campaign." U.S. Patent Application No. 14/016,307.
 Bradley, Nathaniel T., et al. "Apparatuses, methods and systems for measuring, and
following up on user preferences among offer types and response options in a
marketing campaign." U.S. Patent Application No. 14/016,307.
 Parente, Donald, and Kirsten Strausbaugh-Hutchinson. Advertising campaign
strategy: A guide to marketing communication plans. Cengage Learning, 2014.
 Kotler, Philip. "Overview of political candidate marketing." ACR North American
Advances (1975).
 DeCotiis, Allen, and Martha Rea. "Computer systems, methods, computer models, and
computer software for enhancing a customer list for a targeted marketing campaign."
U.S. Patent Application No. 11/222,987.
 Dietrich, Gini, and Geoff Livingston. Marketing in the round: how to develop an
integrated marketing campaign in the digital era. Que Publishing, 2012.
 DeCotiis, Allen, and Martha Rea. "Computer systems, methods, computer models, and
computer software for enhancing a customer list for a targeted marketing campaign."
U.S. Patent Application No. 11/222,987.