This report provides an analysis of London Fashion Week (LFW) as a global event, examining the macro environment factors that influence its success and challenges. It covers political factors, including the impact of Brexit, economic factors related to the UK's economy, social factors related to market opportunities, technological advancements, environmental awareness, and legal considerations. The report also includes a SWOT analysis, identifying the strengths, weaknesses, opportunities, and threats associated with LFW, such as its popularity, high costs, potential for showcasing designer clothes, and competition from other fashion events like New York Fashion Week. The conclusion emphasizes the importance of understanding these macro environment factors for the successful organization of global events. Desklib is a platform where students can find similar solved assignments and study resources.