Marketing and Communications in a Digital World: LG Product Report

This report analyzes LG's new product development and launch plan, focusing on marketing principles in a digital world. The student, acting as a research and development manager, utilizes the Gibbs Reflective Cycle to assess the process, including description, feelings, evaluation, conclusion, and action. The report details market research, team dynamics, challenges faced, and the importance of understanding consumer needs. It highlights the application of 4 Ps of marketing (product, price, place, and promotion) in creating a development plan for a new product. The report concludes with reflections on the project's impact on the student's skills and future action plans, emphasizing the importance of data management, organizational skills, and computer proficiency. The report also emphasizes the importance of team working and the application of research methodology. The student reflects on the experience and suggests improvements for future projects, focusing on better data management, understanding of data, and improved organizational skills.