MGMT20143 Term 2, 2019: Idea Generation - Li-Fi Executive Summary

This report provides an executive summary of a business idea centered on Li-Fi (light fidelity) technology as an alternative to Wi-Fi and 5G for internet data transmission. The report addresses the market problem of spectrum crunch caused by the increasing number of internet users and the limitations of radio frequency. It highlights the customer benefits of Li-Fi, including simple deployment, enhanced security, and immunity to electromagnetic interference. A proposed business model is presented, outlining key partners, activities, value propositions, customer relationships, and revenue streams. The report further discusses the key interrelationships within the business model, critical success factors, risks, and feasibility of the Li-Fi concept, concluding with a discussion on the potential of Li-Fi to advance the Internet of Things (IoT) and other applications. The report includes references and a business model canvas, providing a comprehensive overview of the Li-Fi technology and its potential in the market.

MGMT20143: Think Big
Term 2, 2019
Assessment 2: Idea Generation

Executive Summary
While using wireless internet, there is limited connectivity to internet which makes users very
devastated. Over the recent years, many and many of users have embarked on use of wireless
network making the signals unreliable. Radio waves have been used maximumly, other
resources needs to be exploited. For this case light is the resource to be exploited. Light
transfer data rates at 10 mega bits per second as compared to radio waves. Based on this light
is the future of internet in data transfer.

Table of Contents
1. Introduction.........................................................................................................................4
2. Discussion..............................................................................................................................4
2.1. Explanation of the market problem that needs solving and the reason why innovation
is required...............................................................................................................................4
2.2. Customer benefits to be generated by the idea................................................................5
2.3. Proposed business model................................................................................................6
2.4. Key interrelationships in the BM that would support the success of the idea................6
2.5. Critical success factors to be managed............................................................................7
2.6. Critical risks and assumptions.........................................................................................7
2.7. Feasibility of the idea......................................................................................................8
3. Conclusion..............................................................................................................................8
References:...............................................................................................................................10
Appendices:..............................................................................................................................11

1. Introduction
The Li-Fi (light fidelity) innovation was proposed by the German Scientist, in particular,
Harald Haas. The principle capacity of this innovation is to transmit the information by
means of light. This innovation is untainted for rapid remote correspondence in a confined
district, and it offers numerous advantages over Wi-Fi innovation, for example, high data
transmission, usability, productivity, and wellbeing. These frameworks can impart from road
lights to auto-guided autos thinking carefully(Abdallah, & Boudriga, 2016, July). As the light
speed is unrivaled; consequently, the information correspondence speed is additionally
quicker in the current framework. Moreover, this innovation can be actualized for expedient
information access for the PCs, and contraptions that will be transmitted during the shaft in a
room. Li-Fi-light loyalty is like Wi-Fi innovation, and it is one of the things to come remote
correspondence advancements(Nandagopal, Rani, Jeylani, & Maheswari, 2018). The principle
highlight of this innovation incorporates completely arranged, bidirectional, and fast remote.
These days, the most drifting area in remote correspondence is Wi-Fi, and web clients are
likewise being expanded each year. For getting better speed, effectiveness, data transmission,
Li-Fi innovation has developed. The information transmission in this innovation should be
possible utilizing light on the grounds that the light power changes snappier than the human
eye for catching. The scope of information transmission in L-Fi is quicker multiple times than
Wi-Fi(Agyemang, Kponyo, & Mouzna, 2017, November).
2. Discussion
2.1. Explanation of the market problem that needs solving and the reason why innovation is
required
There has been huge improvents in communication systems such as 3G, 4G, and 5G.
Despite all these effort by the innovators, there is insufficient radio frequency as compared to

the growing number of internet users day in day out. This means that the limited resources
will not support the growing numbers of online users in the near future. The figure below
illustrate the insufficient number of resources globally as compared to the devices and need
of data rates. This situation is known as Spectrum Crunch(Alfattani, 2019).
Fig. How multiple devices in the internet cause spectrum crunch
To solve this problem we need to use of transmission of data through the light that is light
fidelity technology. Li-Fi is a VLC (visible light communications) framework, and the speed
of this framework is high. Li-Fi utilizes typical LEDs to enable the information to move and
build the accelerate to 224 Gigabits/sec. The information transmission of this innovation
should be possible by means of brightening. The fundamental gadgets of this framework are
the splendid light discharging diodes(Jamali, Rathi, Memon, Das, Ghanshamdas, & Shabeena,
2018).
2.2. Customer benefits to be generated by the idea
1. Simple and Inexpensive to Deploy
Keep in mind that the current operational ideas and test utilizations of Li-Fi innovation focus
on the utilization of LED lights. This implies a Li-Fi system can be coordinated effectively

with existing LED lighting frameworks. Basically, any place there is a light source, there can
be access to the Internet. It is additionally worth referencing that LED lights are exceptionally
modest to deliver and their market cost is generally moderate. Experts foresee that Li-Fi
arrangement would be multiple times less expensive than Wi-Fi. They are additionally more
vitality productive than radiant lights and fluorescent lights. Albeit a Li-Fi-empowered LED
light should stay went on to continue transmitting information, it very well may be
diminished to beneath human perceivability and spare vitality cost while as yet radiating
enough light to fill in as a system switch(Jayasudha, Bakkiyalakshmi, Manju, Sivabarani, &
Sudasridevi, 2016).
2. Security Due to the Limitations of Light
Another striking advantage or bit of leeway of Li-Fi is that it is more secure than Wi-Fi.
Remote correspondence innovations dependent on radio recurrence and microwaves are
increasingly defenseless against listening in, signal commandeering or unapproved
interference, beast power assaults, and spontaneous system associations. Keep in mind that
light waves can't infiltrate through dividers and entryways. They likewise have a shorter
range. The equivalent is valid for infrared light and bright radiation. The sign radiated by a
Li-Fi item and the information it transmits stay bound to a shut territory, for example, a room
or lobby. Access to the system is constrained. This implies Li-Fi innovation offers an
additional layer of security than Wi-Fi(Jiaqi, & Yi, 2017).
3. Insusceptible From Electromagnetic Interferences
Likewise, Li-Fi additionally has a favorable position of being resistant from electromagnetic
impedances that influence radio-based remote correspondence advances. The innovation is

additionally helpful in territories that are electromagnetic touchy, for example, air ship
lodges, clinics, and atomic power plants, among others since it doesn't cause electromagnetic
obstructions. Note that some therapeutic instruments utilized in emergency clinics, just as the
radar and correspondence frameworks in a flying machine are touchy to radio
recurrence(Kumar, Srikanth, Singha, & Sam, 2017, February).
2.3. Proposed business model
There is need for internet service provider in our business model. The service provider is the
one to give the LIFI internet connetion in a certain area. The facility should be accessible by
anyone designated to use the LIFI(Lee, 2019).

Key Partners
 Internt
service
provid
ers and
Suppli
ers of
LIFI
technol
ogy.
Key Activities
 Transmissi
on of data
through the
light that is
light fidelity
technology.
Value
Proposition
 No
electroma
gnetic
interferen
ce
 Secure
 Cost
effective
 Simple to
deploy
Customer
Relationships
 All customer’s
personal details
Customer
Segments
 Individual
clients
 Business
clients
 Governenm
ent
organization
s
Key Resources
Providing internet
service without
any
distractionProvi
ding internet
service without
any distraction
Channels
Through websites
and Live chat
Cost Structure
 Fixed cost- 800,000
 Variable cost- 50,000
Revenue Streams
 Offering services to the client’s
Business model canvas
2.4. Key interrelationships in the BM that would support the success of the idea
As the interest keeps on diminishing, the storage for remote associations keeps on reducing,
making an unevenness between the organic market. This lack builds arrange clog, prompting
more slow help and expanding costs. LiFi has almost no restrictions on its ability since the
noticeable light range is multiple times bigger than the whole radio recurrence range.
Empowering the utilization of LiFi gives extra spectra to utilize, yet it likewise opens up
radio frequencies as of now being used(Mukku, Lang, & Reggelin, 2019).

2.5. Critical success factors to be managed
An essential selling purpose of Li-Fi innovation is that it has a quicker information
transmission rate than Wi-Fi. The obvious light range has a data transfer capacity that is
multiple times bigger than the whole radio recurrence and microwave range. Analysts at the
University of Oxford have asserted that they effectively tried a test Li-Fi application with a
bi-directional speed of 224 gigabits for each second. Observe that most Wi-Fi systems
transmit information at around 20 megabits for each second and move rates are reliant on
separation and obstructions. This preferred position is the motivation behind why advocates
have bets on Li-Fi as an answer for settling that issues including the transmission capacity
impediments of Wi-Fi and the developing measure of information delivered and devoured by
clients.
2.6. Critical risks and assumptions
The confinements of the obvious light furnish Li-Fi with a security advantage over
Wi-Fi. Be that as it may, these impediments likewise make weaknesses. Physical
obstructions, for example, dividers and entryways limit the operational extent of a Li-Fi-
empowered LED light. Keep in mind that the information transmitted by a Li-Fi item stays
limited to a nearby separated on the grounds that light can't infiltrate hazy articles and has a
shorter range. In foundations, for example, house or building, empowered LED lights must be
deliberately put in rooms, corridors, and different segments to grow the extent of the Li-Fi
arrange. A solitary Wi-Fi switch has more extensive and longer range than a Li-Fi switch.
These confinements of Li-Fi additionally make it not perfect for use in open Wi-Fi
systems(Qi, Du, Wang, & Liu, 2018, December).
2.7. Feasibility of the idea
Li-fi innovation may sound stunning and awesome as it gives you extraordinary web
speed,However there are a couple of disadvantages of Li-fi innovation, for example, it can't

go through divider meaning you need to remain in room where you have a LED bulb.
Financially it looks possible as LED bulbs may supplant CFL in future so getting Li-fi
association ought to be simple. In any case, starting at now nothing can be said without a
doubt Plus a great deal additionally relies upon the business procedure utilized by the
organization as right showcasing can either represent the moment of truth an item.
Cash flow projection
Scenario Unit sales Cash flow NPV IRR
Worst case 6,000 120,000 -8,226 10.3%
Moderate case 6,500 140,000 1,000 15.6%
Best case 7,000 180,000 2,000 23.4%
Evaluation framework

3. Conclusion
The advancement of further availability is another advantage of Li-Fi innovation. The
way that it offers quicker information move rates implies that it can propel the prominent
organization of the Internet of Things or IoT which require gigantic information and
successful and productive network. A portion of the particular predictable uses of Li-Fi
incorporate home and building mechanization. Specialists have likewise conceptualized
traffic applications, for example, the utilization of road and traffic lights to give data about
current street circumstances, and the headlights and backdrop illuminations of vehicles to
convey and robotize wellbeing measures.

References:
Abdallah, W., & Boudriga, N. (2016, July). Enabling 5G wireless access using Li-Fi technology: An
OFDM based approach. In 2016 18th International Conference on Transparent Optical
Networks (ICTON) (pp. 1-6). IEEE.
Agyemang, J. O., Kponyo, J. J., & Mouzna, J. (2017, November). Light Fidelity (LiFi) as an Alternative
Data Transmission Medium in VANET. In 2017 European Modelling Symposium (EMS) (pp.
213-217). IEEE.
Alfattani, S. (2019). Review of LiFi technology and its future applications. Journal of Optical
Communications.Haas, H. (2018). LiFi is a paradigm-shifting 5G technology. Reviews in
Physics, 3, 26-31.
Jamali, A. A., Rathi, M. K., Memon, A. H., Das, B., Ghanshamdas, & Shabeena. (2018). Collision
Avoidance between Vehicles through LiFi based Communication System. INTERNATIONAL
JOURNAL OF COMPUTER SCIENCE AND NETWORK SECURITY, 18(12), 81-87.
Jayasudha, S., Bakkiyalakshmi, N., Manju, M., Sivabarani, R., & Sudasridevi, M. (2016). Visible light
communications for 5G wireless networking systems-Lifi technology. Advances in Natural and
Applied Sciences, 10(4), 390-395.
Jiaqi, L., & Yi, Z. (2017). Automatic Collision Avoidance System for New Energy Vehicles Based on
Lifi Technology. The World of Inverters, (10), 43.
Kumar, N. R., Srikanth, A., Singha, A., & Sam, B. B. (2017, February). Comparison of LIFI and WIFI
and study of smart meter-survey. In 2017 International Conference on Information
Communication and Embedded Systems (ICICES) (pp. 1-8). IEEE.
Lee, C. (2019). Light spark: As part of new series of articles on entrepreneurship, Carlos Lee, director
general of the European Photonics Industry Consortium, speaks to pureLiFi founder

Professor Harald Haas, who demonstrated and coined'LiFi'during a TEDGlobal talk in 2011 in
Edinburgh. Electro Optics, (292), 14-16.
Mukku, V. D., Lang, S., & Reggelin, T. (2019). Integration of LiFi Technology in an Industry 4.0
Learning Factory. Procedia Manufacturing, 31, 232-238.
Nandagopal, V., Rani, S. S., Jeylani, A. M. A., & Maheswari, V. (2018). REMOTE OPERATED
VEHICLE BASED HUMAN TRACKING IN UNDERWATER USING LIFI
TECHNOLOGY. International Journal of Pure and Applied Mathematics, 119(12), 1645-1653.
Qi, X., Du, L., Wang, S., & Liu, J. (2018, December). Design of the Indoor Positioning Glasses for the
Blind Based on the LiFi Technology. In 2018 IEEE 4th International Conference on Computer
and Communications (ICCC) (pp. 744-747). IEEE.
Appendices: