Data Insights and Business Decisions: A LIDL Supermarket Case Study

This report provides an analysis of data insights for LIDL Supermarket, a grocery store chain. It begins with an introduction to LIDL, its operations, and its competitors. The report defines data and information, emphasizing their importance in business decision-making. It explores data collection methods, including interviews, questionnaires, and surveys, highlighting their role in gathering customer feedback. The report then outlines a model for the organization, including input, storage, and output sections, and discusses the role of the Human Resource department in processing customer feedback and addressing employee needs. Furthermore, the report examines Management Information Systems (MIS), database systems, and market research, emphasizing their use in analyzing customer data and improving market surveys. Finally, the report includes references to relevant academic sources.

Data Insight for
Business Decisions
ON
LIDL SUPERMARKET

Introduction
• LIDL supermarket is a grocery store that
aims at providing foods, wines and non
food items.
• LIDL SUPERMARKET is a retailing industry
with a total number of employees 315,000.
• This organization is operated over 28
European countries and United states and
has around 10,000 stores.
• The main competitors of Lidl is German
discount chain Aldi in several markets.

About data
• Data is defined as the facts and statistics that are
collected together for the purpose of analysing it.
• Data is mainly referred to raw facts that helps in
understanding the need of an organization.
• This data can be stored in a form of ISAM and
VSAM.
• This data are further developed as database
management, database system and relational
database.
• The types of data are qualitative and quantitative
data.

About Information
• Information is referred to the knowledge that is used as an important
fact.
• The aim of information system is to convert the raw data into an useful
information.
• This will be used for the purpose of decision making within an
organization.
• This information are further used for the purpose of supporting a
information system of an organization.
• Types of information system are decision support systems, database
management systems, and office information systems.

Importance and role of data in
LIDL
• The main motive of having a proper set of data is that it
helps in the time of analyzing the products.
• In addition to this it also helps in making proper decision
after analyzing the data.
• Transactional data helps in understanding the business as
it helps to expose variability and optimize the operations
so that they can provide highest quality products.
• These will provide competitive advantages and helps in
gaining better effective marketing and increases revenue.

Data collection methods
• Data collection method helps in collecting primary data with the help of survey and interviews. On the other hand
secondary data are collected through articles.
• The types of data collection method are
• Interviews.
• Questionnaires and Surveys.
• Observations.
• The main aim of data collection method is to process the data gathered.
• The importance of data collection method is that it ensures that the main objective is achieved.
• Survey helps in understanding the views of every customer associated with the organization.
• Survey helps to evaluate the opinions shared by a group of people.
• Interview helps in one to one communication between each customer. This ensures that effective communication
and honest feedback is obtained from customers.
• The data gathered from this method helps in evaluating based on the feedbacks received from the customers.
• This helps in ensuring proper feedbacks from the customer regarding products.

Model for organization
• The model for organization includes a input
section that process all the products details and
provides proper output.
• The data are being stored in the storage section.
• The customer can provide feedback after
obtaining the product from the organization.
• The raw materials are processed as input
• The inputs includes the food items, beverages
and day to day usage materials.
• Once the product is delivered to the customers,
the can provide feedback for further
enhancement with the product.

Human resource department
• The human resource department of the LIDL
supermarket deals with the need of the
customer.
• The feedback received form the customer
are being processed by this department.
• In addition to this, HR department also looks
after the need of the employees at the
working environment.
• HR department also looks after the need
and the crisis faced by the customer while
present in the supermarket.
• Each items are placed according to the name
tags so that it becomes easy for the
customer to find.
• The decision making process includes the
management of every single data.
• This ensures that the decision is made
after analysing all the requirements of
customer.
• This also analysis the raw data produced
by the supermarket after addressing all
the products efficiently.
• This ensures that proper decision is made
that will be favourable towards the
employees of the supermarket.

Management Information Systems
• Management information system is
a computerized database that
produces reports for managing the
operations within the supermarket.
• This includes information
management function.
• Information Technology is the
software-hardware-communications
structures helps in working like a
virtual nervous system within the
system at every level.
• The main importance of database system and
market research is that it provides access
towards the customer data.
• This uses bunch of data for developing into an
important set of data.
• Database system stores all the useful data and
performs search based on this data.
• The MIS and database helps in performing
better market research.
• By using secondary and primary data sources
the market can perform better survey of the
products that got highest preference in the
market.

References
• Coronel, C. and Morris, S., 2016. Database systems: design,
implementation, & management. Cengage Learning.
• Laudon, K.C. and Laudon, J.P., 2016. Management information system.
Pearson Education India.
• Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human
resource management: Gaining a competitive advantage. New York, NY:
McGraw-Hill Education.
• Cavallo, A., Cruces, G. and Perez-Truglia, R., 2017. Inflation expectations,
learning, and supermarket prices: Evidence from survey experiments.
American Economic Journal: Macroeconomics, 9(3), pp.1-35.