Corporate Social Responsibility Impact on Marketing at Lidl: A Report
VerifiedAdded on 2024/06/10
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Report
AI Summary
This report investigates the impact of Corporate Social Responsibility (CSR) on the marketing department within Lidl. The research aims to understand the significance of CSR activities and their value in marketing, focusing on how these activities contribute to the company's growth, profitability, and sustainability. The study involves collecting data from 100 respondents to analyze the benefits of CSR for stakeholders and the positive and negative impacts of implementing or not implementing CSR policies. The findings suggest that CSR activities are largely beneficial, enhancing the company's goodwill and ethical standing. The report recommends improving project management timelines, utilizing advanced data collection methods, and providing staff training on CSR activities to ensure better outcomes. Ultimately, the research concludes that CSR increases the company's future scope and long-term sustainability, attracting customers and society to its products and services.
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