Corporate Social Responsibility Impact on Marketing at Lidl: A Report

This report investigates the impact of Corporate Social Responsibility (CSR) on the marketing department within Lidl. The research aims to understand the significance of CSR activities and their value in marketing, focusing on how these activities contribute to the company's growth, profitability, an...Read More

THE IMPACT OF CORPORATE
SOCIAL RESPONSABILITY (CSR)
ON THE MARKETING
DEPARTMENT WITHIN LIDL

Introduction
• The objective of the research is to get understanding
about the significance of corporate social
responsibility.
• The value of CSR activities in marketing within
LIDI.
• The detailed description is given about the role and
value of CSR.

Aims of the study
• The aims and objective of the research is to collect
the information from 100 respondents
• The requirements of CSR activities in marketing and
growth of company
• To analyze how CSR activities improves the
profitability and sustainability.

Literature Review
• CSR plays and effective role in success of company.
• CSR is the strategy that is beneficial for the
marketing.
• CSR increases the long term sustainability of
company.
• It provides the better opportunities to company.

Continued…
• CSR activities helps the staff and employees in their
health and safety.
• CSR reduces the issues present in the organization.
• It is the essential element in today's competitive
market.
• Due to CSR company becomes more ethical and
social responsible.

Analyze the findings
• Is CSR activities beneficial for various stakeholders?
• Is there any positive impact of CSR activity adopted
by the LIDL?
• Is there any negative impact if company is not
planning for CSR activity?
• Will LIDL is able to increase its goodwill by CSR
policy?

Question 1
• Is CSR activities beneficial for various stakeholders?
• Yes 80
• No 10
Yes
No
0 10 20 30 40 50 60 70 80 90
Series1
Axis Title

Question 2
• Is there any positive impact of CSR activity adopted
by the LIDL?
• Yes 85
• No 15
yes
No
0 10 20 30 40 50 60 70 80 90
Series1

Question 3
• Is there any negative impact if company is not
planning for CSR activity?
• Yes 70
• No 30
yes
No
0 10 20 30 40 50 60 70 80
Series1

Question 4
• Will LIDL is able to increase its goodwill by CSR
policy?
• Yes 85
• No 15
yes
No
0 10 20 30 40 50 60 70 80 90
Series1

Recommendation
• There is a requirement to improve the time duration
for project management
• Advanced methods are used to collect the information
• There is a need to provide training and development
to staff about CSR activities.
• The continuous checking is necessary for the better
outcomes.

Justification
• It is justified that author used effective research
methods.
• The collected data and information supports the
company at large.
• The data's are more accurate of both qualitative and
quantitative methods.
• There are certain changes to be made for better
outcomes.

Conclusion
• Corporate social responsibility increases the scope of
company in future.
• CSR enhances the long term sustainability of the
company in competitive market.
• This research played an effective role for future
reference.
• The customers and society are more attracted towards
the products and services of company.

References
• Franks, D., 2012. Social impact assessment of resource
projects. International Mining for Development Centre, 3.
• Hopkins, M., 2012. The planetary bargain: Corporate social responsibility
matters. Routledge.
• Inyang, B.J., 2013. Defining the role engagement of small and medium-
sized enterprises (SMEs) in corporate social responsibility
(CSR). International business research, 6(5), p.123.
• Isaksson, L., 2012. Corporate social responsibility: A study of strategic
management and performance in Swedish firms.
• Martínez, P. and del Bosque, I.R., 2013. CSR and customer loyalty: The
roles of trust, customer identification with the company and
satisfaction. International Journal of Hospitality Management, 35, pp.89-
99.