Business Decision Making: Lidl Plc Market Analysis and Survey Results

This assignment provides a detailed analysis of Lidl Plc's business decision-making processes. It begins with a survey assessing customer preferences regarding age, gender, education, income, spending habits, and opinions on key factors such as location, pricing, discounts, product range, and customer service. The survey data is presented with frequency counts. The assignment then incorporates secondary data, including market share, revenues, operating profit, gross profit, and gross profit margins of Lidl and other major UK supermarkets (Waitrose, Tesco, Morrison's, Sainsbury's) from 2017 to 2019. This data is presented in tables and charts, allowing for a comparative analysis of Lidl's financial performance and market position relative to its competitors. The analysis seeks to provide insights into Lidl's strategic choices and overall business performance within the UK supermarket industry.

BUSINESS DECISION
MAKING

Which age group you belong to
Q1. Which age group you belong to?
a) 18-26 22
b) 27-40 12
c) 41-65 6
22
12
6
a) 18-26
b) 27-40
c) 41-65

What is your gender
Q2. What is your gender?
a) Male 12
b) Female 25
c) Other 3
12
25
3
a) Male
b) Female
c) Other

What is your education level
Q3. What is your education level?
a) Secondary 15
b) Diploma 12
c) University 13 15
12
13
a) Secondary
b) Diploma
c) University

What is your monthly income
Q4 What is your monthly income?
a) 700-1000 14
b) 1500-3000 16
c) 4000-5000 10
14
16
10
a) 700-1000
b) 1500-3000
c) 4000-5000

. What is your monthly spending
Q5 What is your monthly spending?
a) 100-150 8
b) 200-300 12
c) 400-500 20
8
12
20
a) 100-150
b) 200-300
c) 400-500

Is location is a key factor for setting a
new supermarket?
Q6. Is location is a key factor for setting
a new supermarket?
a) Strongly agree 19
b) Agree 15
c) Disagree 16
19
15
16
a) Strongly agree
b) Agree
c) Disagree

. Does company should keep their
prices at an effective level?
Q7. Does company should keep their prices at an
effective level?
a) Strongly agree 20
b) Agree 15
c) Disagree 5
20
15
5
a) Strongly agree
b) Agree
c) Disagree

Does company should provide
discounts on regular time interval
Q8. Does company should provide
discounts on regular time interval?
a) Strongly agree 25
b) Agree 25
c) Disagree 20 25
25
20
a) Strongly agree
b) Agree
c) Disagree

Should stores have enough range of
product range
Q9. Should stores have enough range of
product range?
a) Strongly agree 16
b) Agree 18
c) Disagree 6
16
18
6
a) Strongly agree
b) Agree
c) Disagree

Should store convince their
customers to purchase products
Q10 Should store convince their
customers to purchase products?
a) Strongly agree 14
b) Agree 25
c) Disagree 01
14
25
1
a) Strongly agree
b) Agree
c) Disagree

Which type of variety of a product
you prefer
Q11. Which type of variety of variety of a
product you prefer?
a) 1 18
b) 2 12
c) 3 10
18
12
10
a) 1
b) 2
c) 3