Strategic Analysis of Lidl: PESTEL, Porter's Five Forces Report

This report provides a strategic analysis of the Lidl supermarket chain, focusing on its market expansion potential in Norway and Mexico. It begins with an abstract summarizing the key findings, followed by an introduction outlining Lidl's global presence and low-pricing strategy. The report then delves into a PESTEL analysis of both countries, evaluating political, economic, social, technological, environmental, and legal factors. Task 2 employs Porter's Five Forces to assess the competitive landscape, analyzing the threat of new entrants, bargaining power of suppliers, threat of substitutes, rivalry among existing firms, and bargaining power of buyers. The report uses the VRIO framework to assess Lidl's resources and capabilities, and concludes with a summary of key findings and strategic recommendations. The report also includes scoring of the two countries (Norway and Mexico) and real GDP growth of both the countries.