This report provides a comprehensive analysis of Lidl's business decision-making and market performance in the UK. It begins with an executive summary and introduction, followed by an in-depth exploration of primary data collection through questionnaires and subsequent analysis. The report examines customer preferences, factors attracting customers, and the impact of various strategies on Lidl's market position. Secondary data analysis compares Lidl's market share, revenue, and operating profit margins with other supermarkets. Key findings and recommendations are presented, supported by a conclusion and a list of references. The report utilizes both quantitative and qualitative data to provide a holistic view of Lidl's performance, including customer perceptions, and the effectiveness of its strategies in the competitive UK market. The report also includes themes on the factors that attract customers towards Lidl and the strategies that Lidl follows to attract customers.
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