Lidl Business Analysis: Market, Stakeholders, and Critical Issues

This report provides a comprehensive analysis of Lidl, a major supermarket chain. It begins with an overview of Lidl's market structure, highlighting its competitive advantages, private label strategy, and online presence. The report then delves into stakeholder analysis, defining stakeholders, shareholders, and the process of stakeholder analysis, followed by an evaluation of stakeholder influence and needs using a strategic metrics framework. The report categorizes stakeholders into groups like "Keep informed," "Manage closely," "Keeping satisfied," and "Monitor," assessing their power and interest in Lidl's success. Furthermore, the report examines critical issues faced by Lidl in domestic and international markets using PESTEL and Porter's Five Forces models. This includes analyzing the impact of political, economic, social, technological, environmental, and legal factors, as well as competitive forces such as the threat of new entrants, bargaining power of suppliers, and competitive rivalry. The report concludes with recommendations to improve Lidl's overall analysis and strategy.