Strategic Analysis Report: Lidl's International Market Expansion

This report provides a comprehensive strategic analysis of Lidl's international business management, specifically focusing on its potential market entry into Mexico. The report begins by providing background information on Lidl, followed by a rationale for choosing Mexico as a target market, considering factors such as political stability, economic growth, and social factors. It then analyzes the competitive intensity of the Mexican market, evaluating the bargaining power of suppliers and buyers, the threat of new entrants and substitutes, and the intensity of competitive rivalry. The internal environment of Lidl is assessed using VRIO analysis, examining the value, rarity, imitability, and organization of its resources and capabilities. A SWOT analysis is also conducted to identify the company's strengths, weaknesses, opportunities, and threats. The report then discusses the appropriate market entry mode for Lidl in Mexico. The report concludes with a summary of findings and recommendations for Lidl's successful expansion into the Mexican market, supported by references and appendices containing PESTLE and VRIO analyses, along with economic data.