This report provides an in-depth analysis of teamwork within the Lidl Company, examining its operations within the context of current trends in the retail industry. The report begins by outlining the prevailing trends, such as the increasing influence of e-commerce, the role of AI, and the evolution of customer shopping habits. It then delves into an analysis of Lidl's organizational structure, applying relevant business models like the Razor Blades Model, and conducting a SWOT analysis to assess its strengths, weaknesses, opportunities, and threats. Based on this analysis, the report offers strategic recommendations for Lidl's continued success, including suggestions for optimizing its distribution network, adapting to e-commerce, and addressing competitive pressures. The report concludes by summarizing the key findings and emphasizing the importance of teamwork in achieving organizational goals within the dynamic retail landscape.