Lifeline Station: Entrepreneurial Venture Presentation

This presentation outlines the business plan for Lifeline Station, a gym concept tailored for physically impaired individuals. The presentation begins with an introduction, emphasizing the gym's objective and the pitch to Virgin Startup Loans. It then details the gym's structure, including a PESTLE analysis covering political, economic, social, technological, legal, and environmental factors. The marketing mix, including product, price, place, promotion, process, people, and physical evidence, is thoroughly discussed. Segmentation, targeting, and positioning strategies are also outlined, followed by a comprehensive budget. The presentation concludes with a summary of the gym's mission to support healthy living for the physically impaired, along with references to relevant literature.

Entrepreneurship,
Enterprise and Innovation

INTRODUCTION
 The presentation will outline idea of gym which is specifically designed for
physically impaired people.
 The assessment is a pitch for loan in front of Virgin startup loans who are
offers best and considerable loan for the innovative ideas and startup plans of
entrepreneurs.
 The presentation comprises objective of idea and marketing plan which will
help the entrepreneur in gaining investment and attracting customers.

STRUCTURE
• Legislation and national an international policies are outlined in Pestle analysis
• Strategies which will be used by gym are Marketing mix, STP .
• Budget is outlined to demonstrated financial plan of business
22/11/

OBJECTIVE
 The name of gym will be Lifeline station which is launched of people who are
willing to exercise but are bounded with physical impairment.
 There will be two medical expert who will study medical reports and condition
of customers and will suggest therapy and relevant exercise.
 The motive of gym is to provide support physical impaired people via gym tools
and person therapist who will be trainers of lifeline station.

TRENDS OF GYM INDUSTRY
 The entire gym industry is based on providing advanced technological
equipment to provide the simplest mode of working out and losing weight but
the life station will be focus on implying manual machine to reduce over
exercising with the motive of promoting health factors and need of manual
work outs.
 The competitor gym have implied to annual member ship with no medial
profession whereas lifeline station will support customers with regular medical
advice and expert trainers.

PESTLE ANALYSIS
Political factors
 Budgets are prone to be cut for political reasons.
 There are various government initiatives which are free and admissions are
subsidised.
 Trade regulations along with Tariffs on basis of consumer services
Economic factors
 Intervention of government in free market and consumer services
 Presence of economic recessions such as growth of unemployment
 Ageing of population and slow growth

PESTLE ANALYSIS
Social factors
 Increasing rate of obesity and overweight
 Requirement for growth for maintaining mental and physical health
 Opportunity for decreasing health issues on basis of inactive lifestyle and
obesity
Technological factors
 Marketing with reference to advertising in media and promotional materials
along with vast customer information
 Rate of technological diffusion
 Recent technological developments with its competitors

PESTLE ANALYSIS
Legal Factors
 It must comply with general issues such as health and safety
 Access for disabled (very important)
 Smoking bans
 E-commerce and consumer protection
 Discrimination Law
 It has to comply with Disability Discrimination Act with intention for
end of discrimination against various disabled people

PESTLE ANALYSIS
Environmental factors
 Laws regulating with reference to environmental pollution
 Attitude with reference to support for energy which is
renewable
 Waste management in this consumer service sector
 Green sustainability

MARKETING MIX
 Product
 Price
 Place
 Promotion
 Process
 People
 Physical evidence

PRODUCT
 This gym would be offering exercise classes for group of
disabled people which consist of aerobics, group cycling,
power yoga, Pilates and Latin dance as well.
 It would be having locker rooms, boxing studio, swimming
pool and basketball court.
 Appointing doctors as they will be giving guidance for
appropriate exercise for physical impaired people.

PRICE
 This gym would be recognised with various people, doctors and fitness
consultants as well as it would be giving equipment of high quality.
 It will be adopting price penetration policy and range will be on basis of
disability or type of people.
 It will be offering products and services of high quality so prices will be
accordingly.
 There are different celebrities and people of high class would be its members as
per willingness for spending and donating money for being a part of fitness
brand.