Strategic Analysis of Lifeline Healthcare Institute: A Detailed Report

The report presents a strategic analysis of the Lifeline Healthcare Institute, encompassing a SWOT analysis to identify internal strengths and weaknesses, alongside external opportunities and threats. It details a continuous improvement plan, outlining methods for measuring outcomes through regulatory inspections, consumer surveys, and third-party assessments. The plan addresses service problems, such as inadequate staffing and lack of proper documentation, by proposing action plans focused on hiring skilled employees, providing training, and implementing updated information systems. The vision and mission statements are defined, linking action plans to the goal of delivering high-quality mental healthcare, particularly in the southeastern USA. The report also discusses service strategies, technological improvements, limitations of the plan, and its implications for healthcare organizations, with references to relevant literature.

Running head: STRATEGIC ANALYSIS
Strategic analysis of Lifeline Healthcare Institute
Name of the Student
Name of the University
Author Note

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STRATEGIC ANALYSIS
Table of Contents
SWOT Analysis.........................................................................................................................2
Continuous Improvement Plan...................................................................................................6
Measurement of outcomes.....................................................................................................6
Regulatory inspection.........................................................................................................6
Consumer surveys..............................................................................................................6
Third Party Assessment Plan.............................................................................................7
Identification of the Service Problems...................................................................................7
Elimination of gaps in the performance.................................................................................8
Action Plans...............................................................................................................................8
Vision Statement....................................................................................................................8
Mission statement...................................................................................................................8
Linking Action Plan with Mission and Vision.......................................................................8
Service strategy and Relation with Action Plan.....................................................................9
Summary of the Plan..................................................................................................................9
Limitation of the Plan.............................................................................................................9
Implication of Plan...............................................................................................................10
References................................................................................................................................11

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STRATEGIC ANALYSIS
Name of the healthcare organization
Lifeline Healthcare Institute
SWOT Analysis
Helpful Harmful
Internal
origin
Strength Weakness
 500 beds in hospital
 Branches located in different cities
 Large group of employees encompassing
clinician, nurses, psychologist, counselors,
nutritionist and social workers
 Collaboration with the local mental health
community center that refers people for
admission to the hospital based on severity
parameters
 The institute also has a holistic collection
of service including medical services,
social care service, individual therapy
service and recreational service
Abundance of bed and healthcare staffs is the major
strength that helps the Lifeline Healthcare Institute to
provide quality and on-time care to its patients and thus
outnumbering their market competitors.
 Adequate health
professional diversity but
lack of density of nursing
professionals in the institute
 Lack of proper
communications skills
among the nurses
 Lack of proper functioning
websites for the institute
 Lack of proper organized
structure
This lack of nurses or lack of properly
trained nurses is hampering quality
care to the patients and thus decreasing
the customer retention and customer
acquisition.
External Opportunity Threat

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STRATEGIC ANALYSIS
origin
 Global burden of mental illness in
increasing
 Mental disorder has affected the life of the
majority of populations residing in USA
 43-million Americans develops serious
mental impairment due to depression or
anxiety disorders (Keyes et al., 2012)
This increase in the incidence of mental health
complications among the Americans is creating more
work opportunities for the staffs of the Lifeline
Healthcare Institute
 Increase in the number of
mental health hospitals in
America
 Increase in the number of
services that are being
provided by the other
mental health hospitals in
comparison to Lifeline
Healthcare Institute (Kazdin
& Rabbitt, 2013)

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STRATEGIC ANALYSIS
Figure: Intake of psychotic medication among the adolescence group in USA
Figure: Mental Health condition among the adult men in USA
Figure: Common Mental Health Services Provided in USA
(Source: Kazdin & Rabbitt, 2013)

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STRATEGIC ANALYSIS
Continuous Improvement Plan
Measurement of outcomes
The measurement outcomes and its effect on the continuous improvement plans are
stated below
Regulatory inspection
The majority of the countries have their own statutory inspectorates in order to
monitor compliance of hospitals along with published licensing regulations. Under the banner
of regulatory inspection, the measurement parameters will be based on the management of
fire control service, the functioning and effectiveness of the medical devices, the percentage
of availability of medicines, infection control model (Chung, 2012).
Consumer surveys
The optimized surveys of the patient's relatives and patients can effectively help to
measure the performance of the hospital in a reliable format. The performance of the
hospitals is becoming more focused on the level of patient empowerment, continuity of care,
comfort and complaint mechanisms. The consumer surveys here in this case, patient’s survey
will help to measure the outcomes of the mental health institute performance. It will also
make the patients more aware about the expected outcomes and this can be done via
publishing patients charters. Advantage of this method is that, it helps in the identification of
the factors that are being valued by the patients or the public. Moreover, patients with low
level of expectations are easily satisfied and thus, a systematic recording of their experience
during the hospital stay is regarded as a sensitive indicator of the process of empowerment
(Cleary et al., 2017).

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STRATEGIC ANALYSIS
Third Party Assessment Plan
This is based on the systemic approach that links national and the international
standards with the private, public and local hospitals.
ISO Standards
The International Organization for Standards certification tabulates the perfromance
of the hospital in the parameter of compliance with the other international standards that are
used for the quality systems rather than in the grounds of the hospital objectives and
functions (Yousefian et al., 2013).
Peer review
Peer review is defined as a closed system that is used for professional development
and self-assessment. This reciprocal visiting is guided by professional organizations and has
an old tradition in the form of peer review that is significant for the recognition of training
posts. Peer review schemes are helpful in providing a source of standards and assessments
that help to harmonize human resource management within different countries (Yousefian et
al., 2013).
Identification of the Service Problems
One main service problem prevalent in the organization is that is lack of proper
documentation of the organizational practices, lack of recording of the patients experience in
the hospitals and lack of organized hospital layout. Now this lack of organized structure hit
hard the entire service strategy of the organizations (Adeleke et al., 2015). Moreover, due to
poor ratio between the patient: mental health professionals, the mental health patients, fail to
receive effective care. The nurses either remain agitated or get less time to provide quality
care of the patients, leading to service problems (Stimpfel & Aiken, 2013).

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STRATEGIC ANALYSIS
Elimination of gaps in the performance
The gaps in the performance can be eliminated via framing a proper action plans and
proper implementation of the action plans into the service model.
Action Plans
The main action plan for Lifeline Healthcare Institute is to hire skilled employee
along with proper training and employee retention and maintain an updated information
system.
Vision Statement
The main vision of the organization is to promise and deliver the best in class health
care service to all the mentally ill patients residing in America, especially to the south eastern
part of USA. They also promise to provide compassionate care to the patients who are
suffering from mental complications, be it mild or severe via delivering patient oriented care
structure.
Mission statement
The main mission statement of Lifeline Healthcare Institute is to come up with new
innovations that is significant in the context of a healthcare system and that will able to serve
the society, which is suffering from the mental illness in full swing.
Linking Action Plan with Mission and Vision
The principal aim of this mental healthcare institute is to provide top-notch health
care service within the southeastern region of America. So in order to deliver quality
treatment, a group of skilled labor is must. The effective planning of the entire flow-chart of
the recruitment process and training programs will help in filtering out the prospective mental
healthcare professionals for the Lifeline Healthcare Institute. Recruitment of the agile mental

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STRATEGIC ANALYSIS
health professionals will ensure effective communication. Assertive communication is one of
the primary skills required to qualify, as a mental health workers as effective qualifications is
required to understand the need of the patient (Mestdagh & Hansen, 2014). Communication
power of a mental health professional is also beneficial in generating awareness among the
mental health patients. A majority of population in America are not aware of their mental
health status, effective communication with a mental health employee helps in identification
of the pitfalls in the balance in mental health (Aiken et al., 2017). Moreover, recruitment of
adequate work force will help to reduce the work pressure among the employee thereby
helping to reduce the compassion fatigue and thus promising quality care with standard
employee retention (Mason et al., 2014).
Service strategy and Relation with Action Plan
The installation of the highly developed website and the technological systems will
help in the improvement of the service strategy of the institution. It will also help in maintain
proper record of the patient experience during their stay in the hospital and thereby restricting
their service plan accordingly.
Summary of the Plan
Thus, the aim of the action plan is to improve the quality care of the patients and the
strategy of achieving the same is via recruiting adequate nursing personals who are adept and
are trained with effective communication skills. The other way of the action plan is to
reframe the entire technological set up of the organization at the internet level.
Limitation of the Plan
The traditional standardized surveys, which are used to record the customer's level of
satisfaction are methodologically weak and are mainly directed towards the motive of the
managers or the clinicians rather than the patients. Moreover, effective recruitment plan along

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STRATEGIC ANALYSIS
with designing a structured website for the institute demands a lot of financial expenditure
and is time constrain (Berwick et al., 2017).
Implication of Plan
This health care plan is indeed helpful for the all the mental health care organization
is a global level. The plan mainly emphasizes on the recruitment of the adept mental health
professionals and since nurses are the pillars of the any mental health care institute, this plan
is indeed effective for the entire mental health institute.

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STRATEGIC ANALYSIS
References
Adeleke, I. T., Asiru, M. A., Oweghoro, B. M., Jimoh, A. B., & Ndana, A. M. (2015).
Computer and internet use among tertiary healthcare providers and trainees in a
Nigerian public hospital. American Journal of Health Research. Special Issue: Health
Information Technology in Developing Nations: Challenges and Prospects Health
Information Technology, 3(6), 1-10.
Aiken, L. H., Clarke, S. P., Sloane, D. M., Sochalski, J. A., Busse, R., Clarke, H., ... &
Shamian, J. (2017). Nurses’ reports on hospital care in five countries. Health affairs.,
10(3), 171-175
Berwick, D. M., Nolan, T. W., & Whittington, J. (2017). The triple aim: care, health, and
cost. Health affairs. 33(5), 200-210.
Blackwell, D. L., Lucas, J. W., & Clarke, T. C. (2014). Summary health statistics for US
adults: national health interview survey, 2012. Vital and health statistics. Series 10,
Data from the National Health Survey, (260), 1-161.
Chung, G. (2012). Nursing assistant views on nursing home regulatory inspection:
Knowledge and attitudes regarding the state nursing home survey. Journal of Applied
Gerontology, 31(3), 336-353.
Cleary, P. D., Edgman-Levitan, S., Roberts, M., Moloney, T. W., McMullen, W., Walker, J.
D., & Delbanco, T. L. (2017). Patients evaluate their hospital care: a national
survey. Health Affairs.
Keyes, C. L., Eisenberg, D., Perry, G. S., Dube, S. R., Kroenke, K., & Dhingra, S. S. (2012).
The relationship of level of positive mental health with current mental disorders in