Lifespot Health Ltd Business Model Analysis and Recommendations Report

This report provides a comprehensive analysis of Lifespot Health Ltd.'s business model, specifically focusing on its BodyTel application designed for chronic disease management. The report utilizes the business model canvas to dissect key components such as customer segments (tech-savvy individuals), key partners (IT professionals, medical advisors), value propositions (time and cost savings), key activities (disease detection and therapy recommendations), channels (smartphone applications), revenue streams (installation and advisory fees, subscriptions), cost structure (software, professional fees, website design), key resources (advanced software, strong internet), and customer relationships. It explores the interrelationships between these building blocks, emphasizing the application's ability to reduce healthcare costs and improve patient care. The report also identifies critical success factors (telemedical system, self-algorithms) and potential downside risks (lack of technology knowledge, slow internet). The report concludes with recommendations for improvement, including creating dedicated customer support pages and using antivirus software to enhance the application's functionality.

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Executive Summary
Lifespot Health Ltd. focuses on the commercialization and development of the medical
diagnostic tools as well as the monitoring technology solutions in Germany and Australia. The
application and systems help in using the medical facilities by using the Smartphone devices.
The company requires maintaining the effective customer relationships by allowing them to
utilize more user-friendly application that saves their time and cost in detecting and treating the
chronic disease. The telemedical system enables the reduction of the health care costs and
looking forward to improve the quality of patient care in a significant way. Creating a separate
page for seeking advices whenever the customers will be stuck would help to access
comfortably. A page is needed to be created for guiding the sequential and systematic steps. The
antivirus software is needed to be used for detecting the malware.

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Table of Contents
1. Introduction..................................................................................................................................3
2. Business Model............................................................................................................................3
A. Building Blocks..........................................................................................................................3
B. Interrelationships.........................................................................................................................7
C. Critical Success Factor................................................................................................................8
D. Downside Risk............................................................................................................................8
E. Business Model Change..............................................................................................................8
3. Conclusion...................................................................................................................................9
4. Recommendations........................................................................................................................9
References......................................................................................................................................10
Appendix........................................................................................................................................12

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1. Introduction
Lifespot Health Ltd. focuses on the commercialization and development of the medical
diagnostic tools as well as the monitoring technology solutions in Germany and Australia. The
application and systems help in using the medical facilities by using the Smartphone devices.
The application saves the time and money by providing the real-time medical advice and
recommendations. The current world is generally driven by the internet and Smartphone devices
(França et al., 2017). The society is becoming independent in fulfilling their medical needs by
using these advanced telemedical systems. The company is currently developing the application
called BodyTel, which facilitates the chronic disease management (LifeSpot Health. 2018). It
works as the indicator to measure the disease and prescribe therapies for the detected disease.
The study will focus on the business model development to analyze the feasibility of the product.
2. Business Model
The business model canvas maintains the global standard for describing, challenging,
designing, and pivoting the business model (Joyce & Paquin, 2016). This business model canvas
works well to develop the value propositions and execute the strategic ideas by implementing
necessary processes and technicalities. The structured business model canvas includes several
components that help in measuring feasibility of the product. The following description will
develop the understanding regarding these building blocks.
A. Building Blocks
 Customer Segments

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The BodyTel application helps in detecting the chronic disease and providing the
recommendations for the necessary medical treatment. People who have been using their
Smartphone to get access to such types of medical facilities can avail the opportunity more
significantly. The customer segment for this specific application is the tech-savvy customers and
the business professionals. These customers are quite frequent and interested towards using the
mobile devices and internet for various purposes.
 Key partners
Selection of the key partners is essential to ensure the high quality products or service for
the customers as per their preferences (Dudin et al., 2015). BodyTel application detects the
health condition of the patients instantly and provides the solution to treat in a better way. In
order to ensure the systematic function of the application, the company requires involving the IT
professionals, advisors, and medical practitioners. The IT professionals help in installing the
necessary software to detect the medical condition and ensure whether the software works
accurately. The medical advisors and the professionals would share the knowledge through the
app to understand the treatment appropriately. With the help of this information, the customers
would be able to take the further steps of treating the patients after detecting the disease.
 Value Propositions
The development of the value proposition segment helps the company to gather more
customers or users for and generate more profits (Vargas, Calva & Camacho, 2015). The
BodyTel application is manufactured for reducing the time and cost of searching medical
facilities. Patients can easily access their Smartphone and utilize this advanced method of
detecting medical disease. The users will even receive the appropriate guidance regarding the

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method of using this application. The user-friendly application saves the time and cost of the
patients of identifying the health issues. They receive adequate time to start the medical
treatment according to the health status identified through this application. This user friendly
advanced technology creates the appropriate value propositions for generating benefits in future.
 Key Activities
Identifying the key activities provides the idea about the sequential steps that are needed
to be undertaken for using any specific product or service (Plenter et al., 2017). The BodyTel
application is the chronic disease detector that observes the health condition and assists with the
function measure. After identifying the health issue, this application prescribes the suitable
therapies to treat the medical condition of the patients. The appropriate guiding and monitoring
process is informed trough this application that helps the patients to save time and start the
treatment as soon as possible.
 Channels
Selection of the appropriate channel to ensure the appropriate functioning of the product
is one of the major segments of the business canvas model. BodyTel application is accessible
through the Smartphone device equipped by the advanced technologies. The software pathway
is used to get the access to the accurate health detector location.
 Revenue Streams
The business model canvas suggests the exact source of revenue while introducing the
innovative product or service (Williams, 2014). Lifespot Health Ltd generates the revenue from
the installation charge and the extra advisory application. When the customers are downloading

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the software and installing it, they need to pay a minimal amount to the installation site. On the
other hand, in case of seeking the extra advices regarding treatments, they need to pay from their
end. The monthly subscription is also available from which the company generates revenue.
 Cost Structure
The division of the cost structure helps in identifying the accurate functioning of the
application. The cost structure estimated for this application is described below:
Expenses Cost
Software and hardware $20,000 (assumed)
Expenses on the associated professionals $80,000 (assumed)
Website design $8,000 (Assumed)
Entire set up $50,000 (Assumed)
Total 1,58,000 (Approx)
Table 1: Cost Structure
(Source: Created by the Author)
 Key Resources
The selection of the key resources is another major segment of the Business Model
Canvas (Bolz, 2018). Lifespot Health Ltd. has introduced BodyTel application that detects the
chronic disease. This online application requires the highly advanced software and strong
internet connection. The user-friendly website design is also required to make it usable for the
customers. The capital resources are necessary to invest on these software and hardware systems.

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The involvement of the IT professionals and healthcare practitioners is necessary for the making
the application work appropriately.
 Customer Relationships
The customers in this internet-driven world seek more information prior to use any
specific application or software. Therefore, maintaining the appropriate customer relationships
and satisfying their preferences are crucial to business success. The company requires
maintaining the effective customer relationships by allowing them to utilize more user-friendly
application that saves their time and cost in detecting and treating the chronic disease. The
application requires including more appropriate information that is understandable to the
customer (Dijkman et al., 2015)s. It will be helpful enough in maintaining the effective
relationships with the customers.
B. Interrelationships
The building blocks are quite interrelated to each of the activities. The major focus of this
application is to reduce the time and cost of detecting the health issues and starting the treatment
quickly. The selection of the customer segment helps in reaching out to the target users who are
quite tech-savvy and would be interested to adopt such advanced methods of treating patients as
per their convenience. The association of the key partners will be helpful for the operational
purposes. They help in developing the systematic steps for making the application work
accurately. The use of the appropriate channel makes the application works smoothly and it
ensures the pathway to detect the disease more accurately. The advanced method is developing
the value proposition, which generates more profit for the company in a broader way. In order to
gain profits and generate more customer support, the company requires establishing the

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appropriate budget and identifying the cost stream (Muzellec, Ronteau & Lambkin, 2015). It
provides the outline of recognizing the areas of increasing profits. The investment of adequate
capital and human resource would ensure success in such cases. The customers would be more
reliable if this application satisfies their needs in a more commendable way.
C. Critical Success Factor
The company requires observing the critical success factor prior to launching any specific
application. This BodyTel application helps in providing support to the people whenever there is
the requirement of any medical treatment. The telemedical system enables the reduction of the
health care costs and looking forward to improve the quality of patient care in a significant way.
The modern software used in this application is combining the self-algorithms that allow the
patients to diagnose the critical conditions and diseases by using their Smartphone.
D. Downside Risk
The major limitation or the downside risks of this application is the lack of adequate
knowledge about using the technology and slow internet connectivity. The customers need to be
knowledgeable enough to use this application. The slower internet connectivity can slow down
the entire disease detecting process.
E. Business Model Change
The business model canvas describes the sequential activities that help in detecting the
chronic disease and providing recommendations for better treatments. However, the application
could have included the separate page for customer help. If the customers are unable to use any
specific application or need any advice, they could directly seek help from the advisors or

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professionals. Making these modifications could have been better to overcome the barriers
recognised in this application.
3. Conclusion
The study identifies the business model canvas for introducing BodyTel application by
Lifespot Health Ltd. This advanced technology helps the customers to save their time and cost in
detecting the chronic disease and undertaking the appropriate steps to treat the patients as soon as
possible. The discussion of the business model canvas identifies the recognizable barriers that
might be encountered by the customers. Considering these barriers, the following
recommendations are provided.
4. Recommendations
 Creating a separate page for seeking advices whenever the customers will be stuck
 A page is needed to be created for guiding the sequential and systematic steps
 The antivirus software is needed to be used for detecting the malware

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References
Bolz, K. (2018). Tackling global health challenges with telemedicine. ORBIT Journal, 1(3).
Dijkman, R. M., Sprenkels, B., Peeters, T., & Janssen, A. (2015). Business models for the
Internet of Things. International Journal of Information Management, 35(6), 672-678.
Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative
business model canvas in the system of effective budgeting.
França, C. L., Broman, G., Robèrt, K. H., Basile, G., & Trygg, L. (2017). An approach to
business model innovation and design for strategic sustainable development. Journal of
Cleaner Production, 140, 155-166.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
LifeSpot Health. (2018). Home - LifeSpot Health. [online] Available at: http://lifespot-
health.com/ [Accessed 3 Aug. 2018].
Muzellec, L., Ronteau, S., & Lambkin, M. (2015). Two-sided Internet platforms: A business
model lifecycle perspective. Industrial Marketing Management, 45, 139-150.
Plenter, F., Fielt, E., Hoffen, M., Chasin, F., & Rosemann, M. (2017). Repainting the business
model canvas for peer-to-peer sharing and collaborative consumption.
Vargas, I. S., Calva, A. L. G., & Camacho, J. H. (2015). Business model canvas. Ciencias
Huasteca Boletín Científico de la Escuela Superior de Huejutla, 3-5.

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Williams, D. S. (2014). Connected CRM: implementing a data-driven, customer-centric business
strategy. John Wiley & Sons.