Marketing and Operating Strategies for a Contemporary Lifestyle Blog

This report provides an overview of a lifestyle blog designed to introduce readers to various brands related to household goods, fashion accessories, clothing, and more. The target audience includes a broad consumer base, with a particular focus on younger individuals who are more engaged with technology and fashion trends. The report details marketing strategies such as creating an eye-catching blog site, utilizing professional photography, and forming an efficient editorial and marketing team. It also discusses inclusion strategies, financial considerations involving collaborations with emerging brands, and the importance of direct communication with the audience through lotteries and member benefits. The blog aims to facilitate online purchases and envisions future collaborations with larger brands, ultimately expanding its fan base and global reach. The conclusion emphasizes the significance of social media in contemporary business and the potential for growth through effective marketing and advertising strategies.

Running head: CONTEMPORARY MEDIA INDUSTRIES
Contemporary Media Industries
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Introduction
The history of human civilization is closely interwoven with the history of fashion. Along
with the evolution of human kind, their fashion senses have also evolved. It has been noticed that
the styles and fashion senses differ along with different timelines and different geographical
backgrounds. In addition to this, by monitoring the steady growth of different fashions and
styles, the evolution of particular society and culture can also be understood. Hence, the fashion
industry holds a very rich and lofty cultural heritage that has been a fascinating study for many
researchers. This presentation as well as the blog will also focus on the current fashion industry
and guide the audience about the latest fashion and lifestyle items. A thorough analysis of the
blog has been done along with proper marketing and operating strategies.
Overview
The primary purpose of the pitch is to create awareness about a lifestyle blog that
introduces multiple brands related to the household goods, fashion accessories, shoes, clothing
and so on. The lifestyle blog aims at providing the readers with suggestions of quality products
and latest fashions. Hence, it can easily be understood that the lifestyle blog will aim common
people as its target market. Though the blog ensures online purchase and suggestions for all,
however it is widely known that women often get more interested in these lifestyle blogs and
online purchase of fashion clothing and accessories. In addition to that, the variety of women’s
fashion is huge. Hence, the focus eventually shifts towards the women customers.

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Target Audience
The blog will target at the inclusion of all consumer base. It is aiming to be a huge
success in the global market. Hence, the life style blog wishes to reach out to a large consumer
base all over the world. However, it has been noticed that these lifestyle and fashion blogs
primarily grab the attention of young people. As these young men and women have better
understanding of technology, they find it easier to relate with these kinds of online shopping sites
and blogs. Moreover, fashion is a matter that has always grabbed the attention of their younger
generation if compared to the older generation. Hence, the marketing and advertising strategies
of the fashion blog will be more focused towards the younger generation. However, it aims at the
inclusion of all age groups irrespective of men and women.
Marketing strategies
As the lifestyle and fashion blog is in its initial stage, it needs to focus on the marketing
strategies in a vigorous manner. It is widely noticed that blogs and advertisements that are more
eye catching are able to grab the attention of the consumers to the most.
 In this regard, the primary strategy that is to be implemented in the process of marketing
the lifestyle blog is making the blog site more eye catching and entertaining. It will be
made strategically so that the curiosity of the audience is increased after going through
the initial pages of the site and they are compelled to visit the informative pages as well.
 In order to keep up with the expectation of the audience the lifestyle blog will not be
burdened with heavy information. It has been observed that too much information and
write ups create a sense of aversion amongst the audiences.
 Professional and efficient photographers will be hired to capture eye-grabbing pictures.

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 A good editorial team is required to make the blog more colorful.
 An efficient marketing team is also required in order to decide the promotional and
advertisement strategies.
Inclusion
As the primary aim of the lifestyle blog is to help the common people to select correct
brands for their household goods as well as beauty and wellness products, it is evident that the
blog site is aiming at the consumer base that has varied needs. Hence, in order to advertise their
products, the site will need models, which are varied in their physical aspects. However, hiring
significant number of professional models will be financially strenuous for the start up. Hence,
the startup can aim at selecting models from families and friends rather than opting for
professional ones. In addition to this, by applying this strategy the blog will be able to reach the
audience in a more efficient manner. The audience will be able to relate more with the everyday
faces as their models. A sense of association will hence be an effective strategy for the blog.
Financial strategies
The blog site aims at collaborating with multiple brands in its initial stages. It emphasizes
that the products of the brand, that are willing to collaborate with the lifestyle blog will be
featured in their site. As financial support is a vital factor for any startup, the site aims at
collaborating with brands that are also in initial stages. As it has been rightly observed that big
and established brands will not be interested in marketing their products through a newly found
blog site.

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Communication
Communication with the audience is regarded as one of the major strategies of successful
marketing. For the blog site, direct communication with the audience can be regarded as an
effective tool. Indirect communication is possible with the audience through the blog sites as the
audience will be able to comment and give their feedback regarding the blogs and
advertisements. In addition to this, the lifestyle bog aims at direct communication with the
audience. In this regard, it can be said that the blog will perform a lottery and select audiences
with whom the blog will communicate directly. It is believed that this will increase the fan base
for the blog site. On the basis of the lottery, they will be selected and featured in the blogs.
Furthermore, this opportunity can be availed by the audiences, who have the membership of the
blog site. Moreover, the selected members will get gifts from the brands that have been
introduced in the site.
Online purchase
Along with endorsing multiple brands and giving feedbacks about their products, the site
aims at online shopping. The customers will be able to directly buy the products that they are
liking. After watching the review of a product on the site, the viewers will be able to buy them
by using the link provided under the review post.
Timeline
The project aims at collaborating with the big brands in future. After overcoming the
initial hurdles, it aims at endorsing and giving feedbacks to some selected brands only. This will
guide the audience will be able to get better suggestions. Moreover, the site is willing to increase
the fan base by increasing more fan base and reaching to the global market.

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Conclusion
To conclude, it can be said that social media has shown a significance presence in the
present society. To capture the attention of a mass consumer base, using social media as the
mode of business operation will definitely be helpful to any budding business. Hence, the
inclusion of blog site is considered as effective. Moreover, fashion and lifestyle items have
always hold a charming position in the hearts of the consumers. Hence, by applying proper
marketing and advertisement strategies, the initiative can witness significant growth.