Planning for Growth: Liman Restaurant's Business Strategies

This report, focused on Liman Restaurant, a small medium enterprise in the UK, examines key considerations for business growth. It analyzes the impact of digital technology on market share, sales, strategy, staff, and finance. The report delves into the Ansoff growth matrix, exploring market penetration, market development, product development, and diversification strategies. It also investigates various sources of funding, including bank loans and personal savings, outlining their benefits and drawbacks. Furthermore, the report emphasizes the importance of a well-developed business plan and evaluates different strategies for small business success. The report concludes with recommendations for growth, including digital technology utilization and exit and succession planning.

UNIT 42
PLANNING
FOR GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P.1 Key consideration and impact on digital technology.......................................................3
P.2 Ansoff ' growth matrix ....................................................................................................4
M.1 Growth............................................................................................................................6
D.1 Path way of growth in organisation.................................................................................6
TASK 2............................................................................................................................................6
P.3 Sources of organisation funding and benefit of source....................................................6
M.2 Potential source of funding.............................................................................................8
D.2 Fund based on organisation need.....................................................................................8
TASK 3............................................................................................................................................8
P.4 Develop a business plan...................................................................................................8
M.3 Details business plan.......................................................................................................9
D.3 Plan achieve business objective successfully..................................................................9
TASK 4..........................................................................................................................................10
P.5 Various way of small business.......................................................................................10
M.4 Recommendation .........................................................................................................11
D.4 Evaluate the exits and succession .................................................................................11
CONCLUSION .............................................................................................................................11
REFERENCE.................................................................................................................................11

INTRODUCTION
Invention is one of the fewest of the essence portion for little medium enterprise. In this
context innovation is help to increase the market growth. This written report is supported on the
impact of digital technology and assistance to indefinite quantity the securities' industry level. In
this way Liman Restaurant is small sector enterprise and basically located in united kingdom. In
this context innovation is help enhance planing for future development in market condition (Piro
and et.al 2016). In this report is focus on the small medium enterprise way of funding and growth
opportunities in market and make some changes at future time period. In small sector enterprise
giver some negative and positive impact on economic factor and such kind of impact is affected
organisation growth.
TASK 1
P.1 Key consideration and impact on digital technology
In small medium enterprise Liman Restaurant organisation is focus on modification the
level of carrying out and growth rate in market. This administration is focus on risk management,
regulatory complain and audit sector. Liman Restaurant chooses to group who demonstration
potential, and invests in development and preparation them (Li, Li, and Endter-Wada, 2017).
Small and mid size endeavour (SMEs) are not only embracer new technologies, but also
technologies appropriate for their organisation. By embrace digital transmutation, these
businesses are able to vie with larger challenger as they grow and prosper.
 Market share :- In this context of use market share is the fewest crucial factor to
consideration and assistance to indefinite quantity the level of execution in market. In
market share is also described the current market statues. Market share is also helped to
focusing on gain the number of client in market.
 Sale :- In this context sale is one of the most essential part in arrangement and help to
indefinite quantity the growing rate in securities industry (McRae and et.al 2016). To
addition sale volume, digital technology is most important to addition the activity share
and sales.
 Strategy :- In occupation place plan of action is assistance to increase market structure
and kind whatsoever natural event in work place. Strategy is help to take good
opportunities and brand some modification in Liman Restaurant system.

 Staff members :- In this context staff members is one of the most crucial part in
organization and assistance to indefinite quantity the level of carrying into action in
market (McRae and et.al 2016). In internal on the job situation is focus on each and every
staff member and focus on supply proper preparation to each staff member in work place.
 Finance :- In this context of use finance is one of the most all-important part in
organisation and assist to indefinite quantity the market share in Liman Restaurant
organisation. In working situation business enterprise is most essential part to enhance
working situation (Husain and et.al 2016). Commercial enterprise ration of organization
is assistance to addition the level of customer and make some change in on the job state
of affairs.
In all such consideration is one of the most essential part and make some profit in organisation.
In this context digital technology is most of import and makes some change in working state of
affairs. Digital technology is aid to addition the market and makes some change in working state
of affairs. All such thought is help to better the on the job state of affairs. Business plan of action
is the foundation and core competition of successful business. But there are different types of
concern scheme. The best business concern plan of action must steer a course betwixt the
inevitable inner pressure for business concern continuity and the economic process of a rapidly
ever-changing world.
P.2 Ansoff ' growth matrix
In small medium enterprise is to be focus on some matrix is use to importance the level
of carrying into action and assist to new product development in market. It is assistance to focal
point on commodity development, industry development and gain the activity share in structure.
In this manner such kind of plan of action is assist to increase the market share and make some
changes in Liman Restaurant arrangement growing (Tian and et.al 2016). This matrix is help to
digital technology to expand new marketplace in arrangement. In this matrix is to be focus on
improve the working environment and make some change for future development. In Ansoff'
matrix use such elements are as follows :-

Figure 1: Ansoff ' growth matrix
[Source: Leigh, and Blakely, 2016]
 Market penetration :- In this context focus ion selling a new product in market and
increase the customer loyalty in market and grow customer lifetime value in organisation.
In this way, to be focus on improve your Oder process and makes easy to purchase
customer in market (Leigh, and Blakely 2016). In this way Liman Restaurant
organisation is to be focus on the long term improvement in working environment and
increase more and more customer in market. With the help of various market penetration
strategies it will be very much helpful for resturatant that they are focusing on exploring
new marketplace. Thus they could deeply penetrated within new market by closing
knowing customers and trends etc.
 Market development :- In this context market development is attracted new customer to
existing product in market. Market development is to be focus on new geographical
location is help to attract new customer. New area is help to attract the more number of
customer in market and make some changes is help to addition the figure of customer in
market. Small sector endeavour is use new channels to indefinite measure the amount of
client in activity. If the company is attracting new customers with their existing products

then it is very much important to lay down new and developed features for these
products.
 Product development :- This factor is focus on creation of new product or something
modification in exiting product is assist to gain consumer plane in market. In this context
company is adopt new way of sealing channels in help to market growth. At the time of
new product development is help to maintained the growth rate in market and make some
changes Liman Restaurant in working environment (Kerzner, and Kerzner, 2017.). The
structure is look the other way to enhance level of customer satisfaction in organisation.
Any new product development is may be influenced by customer feedback. In this
context customer feedback is give negative impact on performance and makes some
changes as per the feedback of customer. By this company will focus on developing new
product for existing market where they will try to attract old customer for retaining them
for longer duration of time.
 Diversification :- In this context diversification is focus on selling new product into new
market and help to increase the market share in organisation. In this context use big
strategy to increase new market shares in organisation. A good strategy and other
marketing consultant can help to business and look such skill and structure is help to
increase the market share in organisation (Zhou and et.al 2017). In this way
diversification of new market is help to digital technology is help to increase the market
share and make some changes in working environment. In small sector enterprise is help
to make some change and new product development is indefinite quantity new customer
in market. In small sector organisation new geographical area is help to increase the
market share in administration. With the help of this company will; try to introduce
completely new range of products into market that too to new customer so that their
market share is improved and level of competition is increased as well.
In such kind of strategy is help to increase the sales volume and make some changes in market
area. This matrix is help to decide how to do demonstrated option and break down into four way
of strategy in organisation. This is help to increase market share and make some changers in
working environment (Zhou and et.al 2017). The four plan of action from a array, grouped by
existing market plan of attack is market incursion and product development, and new
marketplace approaches, market improvement and change. It is assistance to kind some

modification in employed situation and it is effortless to indefinite quantity growing rate in
marketplace.
M.1 Growth
In this circumstance small sector governing body is to be based on the internal and
external temporary surround and used digital profession is most important and make some
occurrent in employed situation (Beatley and et.al 2014). Digital engineering is aid to indefinite
quantity the market and make some alteration in working state of affairs.
D.1 Path way of growth in organisation
In this way organisation is to be need matrix is use to importance the level of carrying
into action and assist to new product development in market (Mosher and et.al 2017). It is help
to focus on product development, market development and increase the market share in
organisation.
TASK 2
P.3 Sources of organisation funding and benefit of source
In small sector organisation is to be centering on the funding and source of funding is
most of the essence to pioneer new product in market. In small sector enterprise fund is most
important part to alteration class share and use bran-new plan of action in securities industry. In
this way source of finance is one of the fewest all essential part and kind some happening in
work place. The main source of finance are as follows :-
 Bank loan :- In this case private bank is anchoret good sources of funding. In this case of
small venture may be scare a personal loan and line of credit. In this way bank loan is
help to increase the market share and implement the strategies in organisation. The
advantage to adoption the medium of exchange is that it change you to keep your hard
cash on hand to use as operational superior or for individual survival during a down time
period of small sector enterprise (Olesen and Carter, 2017). In this context disadvantages
is pay interest from the loan is most important part of business, whether business is
earned more or less interest rate in fixed and pay it on time. This is one of the biggest
disadvantages of bank loan. With the help of bank loan company could be easily funding
all its operational and functional areas of restaurant on a specified rate. As it could be

noted that debt is the best source of finance due to its fixed rate of interest irrespective of
increase or decrease in profits of firm.
 Personal saving and assets :- In this context personal saving and assets is one of the
most important part in small medium enterprise. Personal saving and assets is one of the
best capital of organisation and use it to increase the market share in administration
(Mason, and et.al 2015). In this factor plus pointy is not giving interests form the assets
and sharing return with investor. On the other hand if use personal saving and assets on
business, after that you will lose it all. It is give negative impact on performance and
market growth. In small business interest and assets are help to future time period and
make some changes in working environment. This is the cheapest source of fund for any
company but some time it will call for dividend payment to its investors. But this is not
the same case in Liman restaurant as they will be having only small portion of it’s saving
so they could use it.
 Investor :- In this context collect fund form investor can help to rise the expansion level
and capital on business. It is assistance to indefinite quantity market artifact and make
some changes in on the job situation (Levy and et.al ., 2016). In this way capitalist is an
active partner in a business and make some changers in on the job state of affairs. It is
focus on provide capital and wait from the return in working environment. The
disadvantages are bringing in investor is that you will give up form the company and
make some change in working capital.
 Government grants and loans :- In this way, small business enterprise is offer a huge
loan for opening new business start- up in for new business and expansion of old business
in new way to attract new customer in market. In this way expansion is one of the most
important part and make some finance in working environment. In this way government
department budget may be issue year and year is to be give negative impact on carrying
out in working environment. Government may issue fund as per the budget is to be set in
a year.
All such factor is help top provide the fund and kind whatsoever modification in employed
environment. In this way, source of fund is help to brand several alterations in employed
environment and mange works successfully (Levy and et.al 2016). In small sector organisation
is to be manage the working environment make some changes in future time period.

M.2 Potential source of funding
In this context fund is most important and assistance to change the market growth in
organisation (Mosher and et.al 2017). In this way, wit the assist of proper funding is work in
interior and outer working state of affairs and brand some alteration in organisation growing.
D.2 Fund based on organisation need
In this context of use personal saving and assets is one of the most all essential part in
small medium enterprise. Individual saving and assets is one of the best capital of organisation
and use it to indefinite quantity the market share in disposal. It is assistance to better the level of
carrying into action in marketplace and achieve concern clinical in marketplace.
TASK 3
P.4 Develop a business plan
A business plan plays a key role in allocating resources throughout a business. It is a tool
that can help you attract new funds or that can use as a strategy document. A good business plan
reveals how you would use the bank loan or investment are asking for. Ongoing business
planning means that you can monitor whether you are achieving your business objectives. A
business plan can be used as a tool to identify where you are now and in which direction wish
business to grow. A business plan will also ensure that you meet certain key targets and manage
business priorities (Ward and et.al 2016).
 The marketing aims and objectives, for example how many new customers you want to
gain and the anticipated size of your customer base at the end of the period. To find out
about marketing strategy, see our guide on how to create your marketing strategy.
 Operational information such as where your business is based, who your suppliers are and
the premises and equipment needed.
 Financial information, including profit and loss forecasts, cash flow forecasts, sales
forecasts and audited accounts.
 A summary of the business objectives, including targets and dates.
 If is an owner-managed business, you may wish to include an exit plan. This includes
planning the timing of your departure and the circumstances, e.g. family succession, sale
of the business, floating your business or closing it down.

 Purchase :- In this context purchase of row material in work place is most important part
and proper finance is help to increase the growth rate in organisation. At the time of
purchases will be made by cash, line of credit and credit card. All such factor is most
important at the time of purchase (Mosher and et.al 2017).
Executive summary
In this particular business plan objectives of Liman Restaurant will be its growth towards
medium size from its current positioning which is small size. So company is planning to increase
their sales by 15% towards the end of this financial year 2018-2019. So company should be
planning, organising all sort of funds, distributing roles and responsibilities to employees and
then heading towards its aims.
Business details
Liman Restaurant is the SME organisation working and operating within London UK
which is mostly depending upon innovation and growths so that they could develop themselves
into medium size enterprise from small size. As the restaurant is very small so they are planning
to develop and grow into more
Industry & market analysis – opportunity for growth
As the market of restaurants in UK are very much in demand and is also highly growing
into market. There are number of restaurants which are opening within London which is making
their competition tougher. The major opportunity for growth for Liman Restaurant will be
increasing number of customers and innovation in hospitality industry.
Vision- the vision of company will be to grow in available market with its plan to increase their
sales by 15% in financial year 2018-19.
Mission- The mission will be attracting number of customers so that they are been able to meet
their goals and vision of restaurant in stipulated time.
Customers & value proposition
Customers of Liman Restaurant are very much happy with its activities and food as they
are doing good marketing for restaurant in all over London. Liman Restaurant promises its
customers to give better value for their money by giving them taste and quality of product and
food.
Marketing strategy

The marketing strategy for Liman Restaurant will be to increase their customers who are
visiting London for their regular trip like for business meetings and deals etc. so marketing
strategy for Liman Restaurant should be focusing on their growth and development to becoming
medium sized from small one and increasing sales by 15% towards the end of this financial year
2018-2019.
Product Restaurant will be selling best kind of food to
their customers so that it could be able to meet
the goals till end of 2018-19.
Price The pricing strategy which company could
adopt is price penetration so that aim could be
achieved.
Place The food restaurant will be providing best
quality food so there place or features of
restaurant must be very good and attractive.
Promotion There will be online promotion of company so
that their sales could be increased
Physical evidence The ambience and environment of restaurant
must be very good and attractive so that
customers could be increased.
Process The process of preparing food and dishes
should be good and hygienic so that customers
are attracted towards them.
People All staff must be trained and qualified who
could be treating their customers in better and
good manner.
Operations plan
The planning will be including strategies which would be leading top objectives and
goals of company. This would include setting up of objectives for certain period of time like for
3 months.
Management team & company structure

Resources
For the development and execution of business plan it will be required to be many type of
resources like that of budget, employees, raw materials and other equipment.
Financing
The finance will be gathered from taking a loan from bank which is the most relevant and
appropriate source of funding.
Financial projections
Budget Cost
Employees £20
Raw materials £10
Equipment £30
Furniture £40
Total £100
Risk & strategic options
High Medium low
Fatality
Serious
illness
CEO
Asst. manager Asst. manager Kitchen manager
Staff servers Staff bartenders Staff line cooks and
dishes