The Impact of Globalisation on Lindt Chocolate's Corporate Structure

This research project examines the influence of globalisation on the corporate structure and operational challenges faced by multinational companies, using Lindt Chocolate as a case study. The introduction provides an overview of globalisation, corporate structure, and the rationale for the research, outlining the research aims, objectives, and questions. The literature review delves into the impact of globalisation on Lindt Chocolate's growth, the changes in its corporate structure, and the operational and management issues that arise. The report also explores the benefits of effective operations and management at the global level, addressing challenges such as currency fluctuations, communication difficulties, and foreign regulations. The study aims to provide insights into how companies like Lindt Chocolate can navigate the complexities of operating in a globalized market and recommends strategies for overcoming challenges and optimizing performance.

Research Project

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TITLE:
“The impact of globalisation on the corporate structures of large multinational
companies and the major operations and management challenges they face.” A study of
LINDT CHOCOLATE.
INTRODUCTION
Overview of research
Globalisation means performing business operations in more than one country and there
are less trade barriers in selling and purchasing product and services from foreign country. There
are different trade policies such as octroi duty, foreign exchange rate, import export duty, etc.
which has to be followed for smooth running of business at international level (Shenkar, Luo,
and Chi, 2014). Corporate structure refers to various segments of enterprise which are working
for attaining same targets of organisation. It is not possible for large scale organisation to operate
at international level without synchronising their activities. There are many department such as
marketing, sales, production, packaging, research and development, etc. through which business
operations are performed in better and effective manner. Corporate structure includes board of
directors, management team, etc. At international level, there is requirement of proper team
through which consumers can get better quality products and services. While operating at
international level is different from operating at global level, so it is essential to analyse change
in working style and then frame policies accordingly. This research is based on LINDT
CHOCOLATE which is Swiss chocolatier and confectionery association founded in 1845. this
association is well known for chocolate truffles, bars and other sweets (Epstein 2018).
Background of research
There is difference in corporate structure of when they are operating at international level
because of difference in demand of consumer preferences and demand. It is crucial to understand
this by managers of LINDT CHOCOLATE, so they can plan organisational operations in
relevant manner. When there is difference in working style, so it is essential to plan operations
accordingly and communicate to workers. This makes outcome from business operations with
achieving targets. Mangers of LINDT CHOCOLATE have to set aims and objectives small and
measurable. Employees have to communicated in appropriate manner through which they are
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able to understand their job roles and responsibilities (Crane and et. al., 2019). Managers of
LINDT CHOCOLATE face different challenges such as selection of individuals, sources of
finance, legislation policies., tax, etc. This is important and crucial for making long term
sustainability in industry and able to provide satisfactory services to consumers in new market.
Rationale of research
Rational of this investigation is that it provides complete information about change in
corporate structure of multinational company while operating at international level. Researcher is
able to get complete information about different tools and techniques (Lechner and Boli, 2014).
Reader is able to understand about challenges faced by organisation while operating at
international level. Individual is able to understand what are the key factors which has to be
considered while operating at international level and they will keep in mind to get positive
impact for their business. Researcher have interest in working style of MNC so this investigation
will completed with considering proper tools and techniques (Stromquist and Monkman, 2014).
Research Aim
“To analyse the impact of globalisation on the corporate structures of large
multinational companies and the major operations and management challenges they face.” A
study of LINDT CHOCOLATE.
Research Objectives
 To understand the impact on growth of LINDT CHOCOLATE with globalisation of
business.
 To determine the changes that takes place in corporate structure at the LINDT
CHOCOLATE while dealing at international level.
 To ascertain the operations and management issues which arise while operating at
globalise level of LINDT CHOCOLATE.
 To identify the benefits that are opt by LINDT CHOCOLATE through proper execution
of operations and management at global level.
 Recommend some ways to managers of LINDT CHOCOLATE through which operations
and management challenges at international level can be resolved.
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Research Questions
 Does there any impact on growth of LINDT CHOCOLATE with globalisation of
business?
 What are the changes that takes place in corporate structure of LINDT CHOCOLATE
while dealing at international level?
 What are the operations and management issues which arise while operating at globalise
level?
 What are the benefits that LINDT CHOCOLATE with proper execution of operations
and management at global level ?
 What are the ways through which operations and management challenges at international
level can be resolved?
Gantt Chart
Gantt chart is the pictorial description about different activities with their respective time.
This is the project management tools through which individuals are able to perform activities
within specified time. This is the representation of horizontal and vertical lines in which time is
lines represent time for completing investigation (Ocloo, Akaba and Worwui-Brown, 2014).
This investigation will be completed within approximately 11 time.
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LITERATURE REVIEW
Impact on growth of LINDT CHOCOLATE with globalisation of business
Globalisation of business refers to exchange of goods and services among people living
in different parts of country. With globalisation of organisation, leads to change in working style
because company is exploring at international level (Lapalme and et. al., 2016). At national
level, there are limited consumers as compared to international level, so there is impact on
LINDT CHOCOLATE sales and profits as well. There are many other organisations working at
international level such as CADBURY, Mars, etc. So it is important for managers of LINDT
CHOCOLATE to understand market trends and then frame policies for operating business. There
is positive impact on development of organisation with internationalisation of business because
as the base of consumers increases then sales and profits also improves. Managers of LINDT
CHOCOLATE make to make policies as per changing environment if they want to achieve long
term sustainability in industry (Cheney and et. al., 2014).
According to Carol Woods, 2019 at international level, there are many organisations
operating in chocolate and confectionery sector, so managers has to understand their working
style and marketing policies. With globalisation of business, sales and profits of LINDT
CHOCOLATE gets improve. There is awareness among consumers about new brand in industry,
they have ready to avail products from it. At international level, there is requirement of proper
marketing with which consumers get to know about offers, discounts provided by LINDT
CHOCOLATE for increasing sales. There is requirement of different promotional techniques
with which consumers can get knowledge about new brand in market. Managers of LINDT
CHOCOLATE get knowledge about different technology through which they easily perform
their functions and this makes direct contact with consumers (Hirst, Thompson and Bromley,
2015).
Changes that takes place in corporate structure of LINDT CHOCOLATE while dealing at
international level
According to Paulina M. 2019 Corporate structure of an organisation refers to different
divisions which perform actions in direction of achieving targets. There are many departments
which are working in enterprise such as marketing, research and development, sales, purchase,
etc. for achieving organisational aims and objectives. But while working at international level,
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there is difference in corporate structure of LINDT CHOCOLATE in context of divisional
structure. In this type of structure, business activities are performed by specific departments, so
there is proper division of work. In this type of corporate structure, there are different department
performing their specified work, so business operations are performed one after other. There is
sequence in conducting operations so aims and objectives are achieved (Bartley and Child,
2014).
At national level, there is unclear roles and responsibilities to workers, so sometimes,
there is negative impact on working style of workers. While at international level, there is proper
roles d responsibilities. This assist LINDT CHOCOLATE by getting roles as per skills and
experience of workers. At international level, there are many changes taking place, hence there is
requirement proper communication techniques through which individuals can communicate with
each other. If there is change in consumer demand, then research and development department
communicate with purchase and production department and accordingly production is done.
Hence at international level, business operations of LINDT CHOCOLATE are inter- related with
each other (Cummings and Worley, 2014). At international level, there is decision making power
to departmental head through which they can perform actions frequently and provide satisfactory
services to consumers. If there is any ill- effect of decision, then particular employee is
accountable and answerable to management of LINDT CHOCOLATE.
To ascertain the operations and management issues which arise while operating at globalise level
of LINDT CHOCOLATE
LINDT CHOCOLATE has operations in different parts of country. So they have to take
care of their brand image. Top level managers motivate workers to perform actions appropriately
through which they can maintain good brand image in industry. Hence it is crucial for them to
maintain an appropriate proportion within several type of operations performed by LINDT
CHOCOLATE. This is because with change in working environment at international level,
managers have to communicate and interact with workers and in case of any issue it has to be
resolved (Watts, 2018). This support them in ensuring the proper management of activities
performed by the employees along with the accomplishment of objective behind it. But there are
number of issues an organisation mainly faces while operating at international level which make
it difficult for the management to align all the operations effectively at the beginning which
sometimes also affect its performance in market place. It is crucial and relevant for
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understanding external market and performing business operations in better and relevant manner.
According to Katie Reynolds 2019 There are some issues as well while operating at international
level such as lack of finance, selecting best employees, motivation of workers, difference in
demand of consumers, lack of knowledge about market trend, etc. Some issues faced by LINDT
CHOCOLATE are as under-
Change in currency rate- There is difference in currency of different countries and there
common rates. For managers of LINDT CHOCOLATE it is tough to fix cost price and selling
price because of change currency rate. With difference in currency, mangers are not able to fix
price of product over time ad there are possibilities of under or over pricing of chocolates for
consumers. There is issue in accounting policies of different countries. This issue is mainly
occurs when the marketing department performs its operations without the proper collaboration
and interaction with the finance department. Managers of LINDT CHOCOLATE do not have
knowledge about accounting, so they are not able to show books of accounts properly and in
relevant manner (Aharoni, 2014).
Communication difficulties and difference in culture- In order to maintain good brand
image in international market, there is requirement of complete information about specific place.
So it is important for managers of LINDT CHOCOLATE to know about language of specific
place, so they can maintain familiar relations with consumers. But sometimes, managers face
communication issues which directly affect the management of the employees and also
sometimes leads to in-appropriate understanding of operations to be performed. It directly affect
the operations of the company and in turn influence its image at marketplace. Due to difference
in culture managers are not able to understand it and this affects sales of LINDT CHOCOLATE
and negatively affects brand image (Stromquist and Monkman, 2014).
Foreign laws and regulations- There are different laws and regulations of particular
country which has to be followed by LINDT CHOCOLATE if they want to expand business at
international level (Tidd and Bessant, 2018). It is important and significant to understand these
laws and consider them in case of alterations. In case laws don't get understood by the
management effectively then it directly influence the quality of performance and functioning of
other operational department also get influenced. Mangers face issue in understanding them and
implement it while conducting operations.
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Benefits for LINDT CHOCOLATE through proper execution of operations and management at
the global level
Effective operational management is always necessary for firm to pursue business to
achieves its goals or targets in an effective manner. For LINDT CHOCOLATE, which is the
global firm is looking for survival of their business at the global platform. With operations at the
global platform, several other benefits has been foreseen for operation and management at global
level. For LINDT, benefits such as:
Improved Business Agility: It is always act as necessity to led modifications to the
business firm to enables best practices in order to stay abreast with the changing conditions in the
market. An cost-efficient BPM allows firm owner to led pauses in business processes, implement
changes and re-execute it (Benefits from Implementing Business Process Management, 2019).
With support of this, process would have such unique capability to survive on any track and
enables changes or redefine the tasks of its process users.
Reduced Costs & Higher Revenues: Developing perfect business operation management
strategy in the organization can spare down an actual costs which is associated to business
process execution. More developed processes and productivity helps workforce to led possible
alteration. Hence, employing the right BPM in the organization can significantly deliver positive
results.
Higher Efficiency: Deployment of business process management led to build efficiency
of business processes enormously. Such likeliness is here to bring for integration of the business
processes from initiation to finish. Process owners are dramatically alerted every single time
duration, which has handed out responsibilities to its individual members. This leads to more
proficient monitoring of delays or reallocating tasks among the members.
From above discussion, it is being interpreted that, LINDT chocolate is looking for better
strategy for its operation for achievement of the business objectives. Lastly, with operational
strategy for management, expectation is bit high and given benefits are much necessary and also
proactive.
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Some ways to managers of LINDT CHOCOLATE through which operations and management
challenges at international level can be resolved
It is clear that organisation operating at international level face different issues due to
which their working style gets affected. These issues arise in organisation because of improper
management and operations performed. It is essential for managers of LINDT CHOCOLATE to
properly plan operations through which they can mange commercial activities at international
level. There are many individuals working at LINDT CHOCOLATE to make it outshine at
international level, so it is important to manage and appoint them for appropriate task through
which it is easy to get positive outcome from it. As per change in demand of consumers, research
and development department have to communicate with production and purchase department, so
they can alter products. This makes proper operations of LINDT CHOCOLATE which assist in
completing task and project within specified time. These days, marketing is one of the important
factor which has to be considered because of more competition in industry (McDonnell and et.
al., 2015). Marketing strategies have to framed according to target consumers which has to be
performed within budget set by finance department. Hence this makes synchronisation of
activities. There must be change in marketing strategies with change in product features. There
must be good promotional discounts and offers through which consumers can get best deal and
they are ready to purchase chocolates from LINDT CHOCOLATE.
Managers of LINDT CHOCOLATE must hiring local employees, so they have complete
information about trend and local culture. This assist in making long term relations with
consumers because they get familiar environment through employees. There must be
motivational techniques for workforce as well so they give their best to achieve organisational
aims and objectives. It is important for managers to communicate with employees regarding aims
and targets, soi they perform operations in specified manner. This assist in making operations of
LINDT CHOCOLATE in positive direction. While launching new product by managers of
LINDT CHOCOLATE, then it is important to lead teams for proper management Manager have
to take feedback from workforce because they have personal relations with consumers. When
feedbacks of negative then management of LINDT CHOCOLATE have to analyse flaws and
actions have to taken for improving it. This makes proper management and positive organisation
can outshine among competitors. This provides opportunities for improvements in products,
hence there is more scope of growth in new market (Welford, 2016).
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RESEARCH METHODOLOGY
Research methodology is that part in which there is discussion about different processes
and techniques for conducting survey. Research is time taking process because there are different
tasks including introduction, setting aims and objectives, literature review, approval of proposal,
etc. So this is conducted with proper techniques (Alvesson and Sveningsson, 2015). This section
provides complete information about different techniques used while conducting this
investigation and reason behind it. In order to understand research methodology “Research
Onion” framework is used which is discussed as under-
Research philosophy: It is a assumption which are considered while performing research
activities. There are 3 types of research philosophy i.e. interpretivist, pragmatist, and positivist.
In this investigation, interpretivist research philosophy is used because this focus on major
requirement while conducting investigation or which have impact over research outcome.
Research Approach: Research approach includes plans and procedure which are used to
conduct investigation. There are 2 types of research approach i.e. inductive and deductive. In this
investigation, inductive is used because this suits best with qualitative research method. Apart
from this, in inductive research approach more focus is on broad concept of corporate structure.
So all the aspects are covered properly (Boutilier, 2017).
Time Horizon: There is requirement of some time for conducting different research
activities such as introduction, literature review, etc. and get proper outcome of investigation as
recommendations and conclusion. There are two types of tome horizon i.e. longitudinal and cross
sectional. Cross- sectional time horizon is considered to be best for this research because under
this time is pre- determined for all the activities, so research proposal and project will completed
within specified time.
Research design: There is specific design in which investigation is done to communicate
proper outcome to reader. Research design can be classified into three categories i.e. descriptive,
experimental and exploratory. Design of this investigation will be descriptive which is relevant
as per investigator point of view as it ensures adequate information about techniques,
assumptions, etc. considered while conducting this study (Carayannis, Sindakis and Walter,
2015).
Research methods: There are specific methods in which investigation will be done i.e.
qualitative and quantitative investigation. In this study qualitative methodology is used. This is
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the method in which information is presented in pictorial and graphical manner. This assist
reader to understand about different human behaviour about corporate structure of MNC while
working at international level. Qualitative research provides reason behind specific view. So this
is most appropriate method to conduct investigation.
Sources of data: In order to make investigation relevant and specific, information is
collected through two methods: primary and secondary (Brondoni, 2014). In this investigation
both the methods are used. Primary source of information is collected through one to one basis
by researcher through personal interview, focus group, questionnaire, etc. This is the best way
because this provides complete and relevant information. While secondary information is
collected from information which is already collected by others. Investigator collect this
information through online sources, magazine, newspaper, etc. There are possibilities that this
information is unclear, so in order to avoid such complications authentic and date sources are
used. With the help of primary and secondary information research can be made authentic and
relevant for future use or study.
Sampling: Sampling is the method under which some individuals are selected for taking
their views for collecting primary information. Sampling is important because it is not possible
for researcher to collect views from all the population (Zhang, Fung and Changhong, 2017).
Sampling can be carry out through two ways i.e. probability and non probability sampling. In
this project, simple random of non probable sampling method is used. This method is best
respondents are selected randomly so fresh and relevant information can be collected. This
makes investigation ethical because there is no possibilities of biasness. 50 employees at LINDT
CHOCOLATE are selected for collecting primary information through questionnaire.
Research ethics- There are three aspects which has to considered while conducting as
ethical consideration while conducting investigation i.e. informed consent, confidentiality,
anonymity. While collecting primary information respondents have complete knowledge about
conducting investigation, reason behind it, so informed consent is taken. Details of the
respondents is not disclosed in investigation, so anonymity is maintained. Research outcome are
shared with parties who have keen interest in it, hence confidentiality is considered under it
(Child, 2015).
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Research limitation- While researching, time limitation was constraint because
researcher is not able to collect primary data within specified time. There are some respondents
does not revert back of questionnaire or some individuals skipped some questions.
Research reliability and validity- From this investigation, information is collected from
online sources having authors to make it relevant and primary information is collected from
workforce of LINDT CHOCOLATE who have complete information about corporate structure
and challenges faced by managers while operating at international level. So this investigation is
reliable and valid for future use. As all the ethical consideration for covered, so it can be used as
base for future study (Sidani and Al Ariss, 2014).
Research budget- There is requirement of different resources such as newspaper,
magazine, internet connection, telephone services, etc. through which investigation can be done
in appropriate and relevant manner. So there is requirement of budget £550.
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DATA ANALYSIS AND INTERPRETATIONS
Data analysis is important section in research. This is the process of evaluating collected
data with the help of statistical tool for making proper decision to give relevant outcome as
recommendations and conclusion. Thematic approach is used for data analysis under which
themes are used to understand what is asked in question. This makes respondent clear about
questions asked in questionnaire (Buckley and Ghauri, 2015).
Q1. Are you aware about the concept of globalisation?
a) Yes
b) No
Q2. In what manner does the globalisation affect corporate structure of larger multinational
organisation?
a) Positive
b) Negative
c) Neutral
Q3. What impact does LINDT CHOCOLATE has experienced after globalisation of
business?
a) Wider market access
b) Improvement in performance
c) Increase in customer reach
Q4. What are major benefits of using corporate structure by an organisation?
a) Systematic operations
b) Proper utilisation of resources
c) Wastage reduction
Q5. Among the following which one is the major issue that get arises in front of LINDT
CHOCOLATE while globalisation?
a) Employees step-back
b) Varying customer demand
c) Changes in business ethics
Q6. What are the major changes LINDT CHOCOLATE has found in their corporate
structure while dealing at International level ?
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a) Improper flow of communication
b) Changes in business policies
c) Change in operational flow
Q7 As per your view point, does changes in corporate structure is required for multinational
organisation in term of attaining success?
a) Yes
b) No
Q8 What positive aspects that LINDT CHOCOLATE get with proper management of
operations at global level?
a) Operational efficiency
b) Reduction in error
c) Less duplication of work
Q9 As per your view point, does LINDT CHOCOLATE is required to change its corporate
structure while operating at global level?
a) Yes
b) No
Q10. In what ways does the manager of LINDT CHOCOLATE can deal with the challenges
that found at international level?
a) Market research
b) Employees Feedback
c) Integration among two culture
Q11. Recommend the ways through which LINDT CHOCOLATE can develop an effective
corporate structure at international level.
Frequency table
Q1. Are you aware about the concept of globalisation? Frequency
a) Yes 45
b) No 5
Q2. In what manner does the globalisation affect corporate Frequency
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structure of larger multinational organisation?
a) Positive 30
b) Negative 10
c) Neutral 10
Q3. What impact does LINDT CHOCOLATE has experienced
after globalisation of business?
Frequency
a) Wider market access 20
b) Improvement in performance 20
c) Increase in customer reach 10
Q4. What are major benefits of using corporate structure by an
organisation?
Frequency
a) Systematic operations 25
b) Proper utilisation of resources 15
c) Wastage reduction 10
Q5. Among the following which one is the major issue that get
arises in front of LINDT CHOCOLATE while globalisation?
Frequency
a) Employees step-back 20
b) Varying customer demand 20
c) Changes in business ethics 10
Q6. What are the major changes LINDT CHOCOLATE has
found in their corporate structure while dealing at International
level ?
Frequency
a) Improper flow of communication 15
b) Changes in business policies 25
c) Change in operational flow 10
Q7 As per your view point, does changes in corporate structure is Frequency
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required for multinational organisation in term of attaining
success?
a) Yes 40
b) No 10
Q8 What positive aspects that LINDT CHOCOLATE get with
proper management of operations at global level?
Frequency
a) Operational efficiency 25
b) Reduction in error 15
c) Less duplication of work 10
Q 9 As per your view point, does LINDT CHOCOLATE is
required to change its corporate structure while operating at
global level?
Frequency
a) Yes 30
b) No 20
Q10 In what ways does the manager of LINDT CHOCOLATE
can deal with the challenges that found at international level?
Frequency
a) Market research 30
b) Employees Feedback 10
c) Integration among two culture 10
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Q1. Are you aware about the concept of globalisation? Frequency
a) Yes 45
b) No 5
Q2. In what manner does the globalisation affect corporate
structure of larger multinational organisation?
Frequency
a) Positive 30
b) Negative 10
c) Neutral 10
20
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
45
5
Frequency

Q3. What impact does LINDT CHOCOLATE has experienced
after globalisation of business?
Frequency
a) Wider market access 20
b) Improvement in performance 20
c) Increase in customer reach 10
21
a) Positive b) Negative c) Neutral
0
5
10
15
20
25
30
30
10 10
Frequency

Q4. What are major benefits of using corporate structure by
an organisation?
Frequency
a) Systematic operations 25
22
a) Wider market access
b) Improvement in performance
c) Increase in customer reach
0
2
4
6
8
10
12
14
16
18
20
20 20
10
Frequency

b) Proper utilisation of resources 15
c) Wastage reduction 10
Q5. Among the following which one is the major issue that get
arises in front of LINDT CHOCOLATE while globalisation?
Frequency
a) Employees step-back 20
b) Varying customer demand 20
23
a) Systematic operations
b) Proper utilisation of resources
c) Wastage reduction
0
5
10
15
20
25
25
15
10 Frequency

c) Changes in business ethics 10
Q6. What are the major changes LINDT CHOCOLATE has
found in their corporate structure while dealing at
International level ?
Frequency
a) Improper flow of communication 15
b) Changes in business policies 25
c) Change in operational flow 10
24
a) Employees step-back
b) Varying customer demand
c) Changes in business ethics
0
2
4
6
8
10
12
14
16
18
20
20 20
10
Frequency

Q7 As per your view point, does changes in corporate
structure is required for multinational organisation in term of
attaining success?
Frequency
a) Yes 40
b) No 10
25
a) Improper flow of communication
b) Changes in business policies
c) Change in operational flow
0
5
10
15
20
25
15
25
10 Frequency

26
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency

Q8 What positive aspects that LINDT CHOCOLATE get with proper
management of operations at global level?
Frequency
a) Operational efficiency 25
b) Reduction in error 15
c) Less duplication of work 10
Q 9 As per your view point, does LINDT CHOCOLATE is required to
change its corporate structure while operating at global level?
Frequency
a) Yes 30
b) No 20
27
a) Operational efficiency
b) Reduction in error
c) Less duplication of work
0
5
10
15
20
25
Frequency

Q10 In what ways does the manager of LINDT CHOCOLATE
can deal with the challenges that found at international level?
Frequency
a) Market research 30
b) Employees Feedback 10
28
a) Yes b) No
0
5
10
15
20
25
30
30
20
Frequency

c) Integration among two culture 10
29
a) Market research
b) Employees Feedback
c) Integration among two culture
0
5
10
15
20
25
30
30
10 10 Frequency

RESEARCH OUTCOME
On the basis of primary sources
Theme 1: The concept of globalisation
Interpretation:- As per the above performed investigation it has been found that 45 out of
50 respondents are aware about the concept of globalisation as it is a general factor which is
basically adopted by the companies in order to expand its business. But apart from this, 5 out of
50 respondent said that they are not aware about the concept of globalisation as they are not in
touch of international trade related practices.
Theme 2: The globalisation affect corporate structure of larger multinational organisation
Interpretation:- Globalisation has a direct influence over the corporate structure of a
larger multinational organisation as with the change in geographical location the policies,
working practices and culture get changes which requires improvement in corporate structure for
achieving sustainability. By conducting investigation over this it has been identified that 30 out
of 50 respondents said that globalisation have a positive impact over corporate structure of
organisation as it bring new policies to improve working practices. Apart from this 10
respondents said that globalisation have negative impact over corporate structure as it changes
working policies that in turn results into employees dissatisfaction. Despite of this 10
respondents said that its impact is neutral over corporate structure.
Theme 3: Impact does LINDT CHOCOLATE has experienced after globalisation of business
Interpretation:- From the above presented information it can be interpret that 20 out of
50 respondents said that LINDT CHOCOLATE has experienced a wider market access after
globalisation of business. But on the other side, 20 respondents said that after globalisation of
business, LINDT CHOCOLATE has experienced an improvement in performance of its
employees and organisation as well. But despite of all this 10 respondents said that by
globalisation of business LINDT CHOCOLATE become able to increase its customer reach as
this step support in approaching people that resides over several geographical locations.
Theme 4: Benefits of using corporate structure by an organisation
30

Interpretation:- As per the above performed investigation it has been found that there are
several benefits which a organisational structure provide to a company that ensures growth and
success at marketplace. Hence, from the above mentioned information regarding benefits of
corporate structure it has been found that 25 out of 50 respondents said that corporate structure
support in a systematic flow of operations within the organisation. But despite of this 15
respondents said that corporate structure support in ensuring the proper utilisation of resources
within the organisation. On the other side 10 respondents said that effective management of
corporate structure help in wastage reduction by ensuring work to be performed in effective
manner.
Theme 5: The major issue that get arises in front of LINDT CHOCOLATE while
globalisation
Interpretation:- After globalisation of business by LINDT CHOCOLATE there are
several issues to which it go through while performing its operations in international market. By
conducting investigation over this it has been found that 20 out of 50 respondents believes that
major issues faced by LINDT CHOCOLATE is Employees step-back from this as it involves
several job challenges. But 20 respondents said that the major issue in front of company is
varying demand of customers in new market that affect organisational operations. But another 10
respondents said that it has faced changes in business ethics which is a major issue for them.
Theme 6: Changes LINDT CHOCOLATE has found in their corporate structure while
dealing at International level
Interpretation:- From the above mentioned information it has been interpreted that 15
out of 50 respondents said that improper flow of communication is the major change found by
LINDT CHOCOLATE at international level. On the other side 25 respondents said that with the
globalisation of business there is a change in business policies which is major part of corporate
structure. Despite of all this 10 respondents said that globalisation of company bring changes in
the operational flow within the corporate structure.
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Theme 7: Changes in corporate structure is required for multinational organisation in term of
attaining success
Interpretation:- Corporate structure is consider as most crucial factor that work toward
ensuring smooth flow of operation with in the organisation for achieving greater success. By
conducting investigation over this it has been found that 40 out of 50 respondents are agree with
the fact that changes within corporate structure required for a large multinational organisation in
order to achieve success. Despite of all this 10 respondents said that changes in corporate
structure doesn't required for attaining success.
Theme 8: Positive aspects that LINDT CHOCOLATE get with proper management of
operations at global level
Interpretation: From the above diagram, its interpreted that, out of the total 50 responses,
25 respondents has been stated about operational efficiency as the positive aspects that LINDT
could gather with proper management of its operation at an international level, 15 respondents is
showing reduction in error and rest 10 peoples are showing less duplication of work as positive
aspect that LINDT can took upon to ensure proper management as the best option for LINDT to
ensure effective operation management. The major reason is based in increased operational for
the firm to rise its ability of the operation.
Theme 9: Requirement of change in corporate structure while operating at global level
Interpretation: From the above diagram, its being interpreted that, out of total 50 people,
30 respondents has shown their response as “Yes” for necessary changes in business's corporate
structure, while operates at the global level and rest 20 respondents has shown their response as
“No” in the given context. Reason behind people agreeing is changes in the business trend and
also scenario to do business operation. Also, its being necessary in eye of people to alter policies
related to corporate to build business outcomes or goals. Also, with change in corporate policies,
role of sustainability can be brought around the business operation.
Theme 10: Manager of LINDT CHOCOLATE can deal with the challenges that found at
international level
Interpretation:- From the above mentioned information it can be interpret that 30 out of
50 respondents said that market research will support the LINDT CHOCOLATE in dealing with
the challenges that are found at international level. But 10 respondents said that LINDT
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CHOCOLATE can take employees feedback regarding the changes that are required to be made
in corporate structure. But 10 respondents said that LINDT CHOCOLATE company must
focuses toward integrating two cultures for dealing with international challenges.
On the basis of secondary sources
From the above discussed literature review, it is clear that there is positive impact on
growth and development of organisation. There are many changes which has to be taken in order
to make organisation working in appropriate manner. It is significant and relevant to analyse
market and then implement changes as per cost and profit ratio because this is the major benefit
which organisation is operating in industry. There are many organisation which are working in
industry, so it is essential for managers to maintain and improve quality of chocolates which are
offered.
When organisation is working at international level, there is requirement of proper
corporate structure through which it is easy for managers to understand what has to be done.
There are many departments which are working to give up to date services to consumers such as
Mars, CHADBURY, etc. so it is essential for LINDT chocolate to make new changes in quality
of chocolates. Marketing strategies have to be new and innovative with the help of which people
can came to know about new flavours offered. This makes good brand image and improver sales
and profitability in association.
There are some issues arise and faced by managers of LINDT chocolates such as change
in taste of consumers, difference in currency rate, new and innovation approaches of marketing,
etc. So managers have t properly analyse before expanding new business. This makes it easy for
association to expand in market.
In order to deal with international business issues, managers must hire local employees
through which knowledge about local trends and culture can be known, consumer will be more
familiar with brand and share their preferences. When some new product is launched, then
feedback has to be taken from consumers and in case of scope any improvement corrective
actions has to be taken.
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REFLECTION AND RECOMMENDATION FOR ALTERNATIVE
RESEARCH METHODOLOGY
Reflection
I am glad that I got an opportunity to perform investigation over such an interesting topic
that support me in enhancing my knowledge toward the corporate structure of multinational
organisation and manner in which it contribute toward the success of a company. Apart from this
I would also become aware about the number of issues that an organisation have to face in term
of corporate structure at international level. Throughout the investigation I go through several
challenges such as time provided for investigation is very limited and respondents are also not
ready to respond effectively but despite of all this I tried my best to convince them for providing
correct information so that research can be performed in more authenticated manner. In addition
to this for dealing with issue related with lack of time I have used questionnaire to gather
information in less time. But instead of questionnaire, interview can be used as an alternative
method for gathering information which ensure larger amount of information by having a face to
face communication with respondent.
Alternative method:-
If same research is allotted to researcher, then they must prefer for utilising secondary
sources of an information as additional methodology. This is the suitable way for conducting
research over complex topic in order to get in- depth knowledge about it. This is an easiest way
to collect data because given primary data is highly time consuming and remains costly. Aim of
the additional methodology is led effective practices to enables firm to reach its desired goals
behind the research.
Recommendations:-
As per the above performed investigation over “The impact of globalisation on the
corporate structures of large multinational companies and the major challenges they face” it has
been found that there are number of issues that an organisation has to face while operating at
international market. These issues are required to be rectified in order to improve the
performance at international market which can be done with the help of creating an effective
corporate structure. Following are the recommendations for creating effective corporate
structure:
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 The LINDT CHOCOLATE can perform market research over the new market in order to
determine the ethics followed in particular country, working styles, policies required to
be adopt. These all support in creating an effective corporate structures fro operating
multinational operations.
 For effective multinational corporate structure, LINDT CHOCOLATE can take feedback
from its employees regarding the things to be add on for an effective corporate structure
so that it get easily acceptable by the employees working within the organisation.
CONCLUSION
From the above performed investigation it has been found that corporate structure is
consider as one of the most crucial part of an organisation that work toward ensuring the
effective flow of operations. This is because a corporate structure is one that represent about the
work to be performed and by whom it is to be performed. In addition to this an effective
corporate structure also help in ensuring the systematic flow of operations so that organisational
objectives can be accomplished in effective manner. By performing investigation it has been
found that majority of people relays over the fact that changes in corporate structure is very
crucial in order to operate at international market as the ethics, policies and working pattern of
each country is different from that of others. Hence corporate structure is required to be change
as per the required of particular market in order to achieve success and deal with competition.
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