Waitrose Case Study: Line Management Impact on Employee Development
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Project
AI Summary
This research project proposal investigates the role of line management and appraisals in improving employee development at Waitrose. It aims to analyze the role of line management, determine strategies used by line managers, and evaluate the impact of appraisals on employee development. The proposal includes a literature review discussing the importance of line management in enhancing employee performance, strategies such as rewards and recognition, and the impact of performance appraisals. The intended methodology involves a positivism approach with quantitative data collected through surveys. The research also outlines ethical considerations and provides a brief action plan, detailing the resources required and the timeline for the project.

Research Project Proposal
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Table of Contents
Introduction .....................................................................................................................................3
Research Rationale ..........................................................................................................................3
Project Aim and Objectives.............................................................................................................4
Literature review..............................................................................................................................4
Intendant methodology ...................................................................................................................7
References......................................................................................................................................10
2
Introduction .....................................................................................................................................3
Research Rationale ..........................................................................................................................3
Project Aim and Objectives.............................................................................................................4
Literature review..............................................................................................................................4
Intendant methodology ...................................................................................................................7
References......................................................................................................................................10
2

Introduction
For the success of the organisation, it is very important for the growth of organisation,
This is very important for the growth of the company and make sure for commitment,
management and line manager for the growth of HR specialisation. With the help[ of top
manager, it is very important for the company top work and analyse different growth and sectors
to manage the performance in the entire process and completing setting trend and make for
lowering the changes (Behery, 2021). A line manager is the person who is responsible for
overseeing the management and make sure for addressing effective issues and make suitable
challenges for the growth and make motivational approaches for working as per day to day
activities. Further, provide effective communication strategies and make effective delegation to
provide suitable challenges. There are different relationship for providing and make suitable
growth to analyse suitable growth in the company. The chosen company for the research
proposal is related to Waitrose Ltd., for the growth to work of supermarket, and founded in 1904
as Waite. In 1908, the company named as Waitrose Ltd. Which are related to work and make
significant growth in super market and make online shopping. There are more than 52000
employees, which is related to make effective growth in the company and make deal with
supermarket industry in retail industry (Marty and et.al., 2021). This research proposal is related
to make effective growth and achieve suitable objective with the help of appropriate research
methods and make sure for different major challenges to accomplish task and analyse suitable
approaches.
Research Rationale
The main reason for choosing this topic is to analyse suitable changes and make growth
for the development process of the company. All of these are helpful for considering approaches
and make sure for covering effective techniques and make effective development of the
employees for the growth of the company. With the help of this topic, most of the companies can
use effective change and growth in the development of the growth for analysing suitable
challenges. It would be helpful for considering approaches and make achievement in employee's
performance and development for organising suitable challenges and provide effective growth in
the firm (Chiu, Zhu and Corbett, 2021).
3
For the success of the organisation, it is very important for the growth of organisation,
This is very important for the growth of the company and make sure for commitment,
management and line manager for the growth of HR specialisation. With the help[ of top
manager, it is very important for the company top work and analyse different growth and sectors
to manage the performance in the entire process and completing setting trend and make for
lowering the changes (Behery, 2021). A line manager is the person who is responsible for
overseeing the management and make sure for addressing effective issues and make suitable
challenges for the growth and make motivational approaches for working as per day to day
activities. Further, provide effective communication strategies and make effective delegation to
provide suitable challenges. There are different relationship for providing and make suitable
growth to analyse suitable growth in the company. The chosen company for the research
proposal is related to Waitrose Ltd., for the growth to work of supermarket, and founded in 1904
as Waite. In 1908, the company named as Waitrose Ltd. Which are related to work and make
significant growth in super market and make online shopping. There are more than 52000
employees, which is related to make effective growth in the company and make deal with
supermarket industry in retail industry (Marty and et.al., 2021). This research proposal is related
to make effective growth and achieve suitable objective with the help of appropriate research
methods and make sure for different major challenges to accomplish task and analyse suitable
approaches.
Research Rationale
The main reason for choosing this topic is to analyse suitable changes and make growth
for the development process of the company. All of these are helpful for considering approaches
and make sure for covering effective techniques and make effective development of the
employees for the growth of the company. With the help of this topic, most of the companies can
use effective change and growth in the development of the growth for analysing suitable
challenges. It would be helpful for considering approaches and make achievement in employee's
performance and development for organising suitable challenges and provide effective growth in
the firm (Chiu, Zhu and Corbett, 2021).
3

Project Aim and Objectives
Aim: “The Main aim of this research is to identify the role of line management and Appraisals in
improvement of employees development at workplace: A study on Waitrose.”
Objectives:
To analyse the role of line management for the improvement in employees development
at Waitrose.
To determine the different strategies used by the line manager for improving employee's
performance and development at Waitrose.
To evaluate the impact of appraisal done by line manager for the improvement in
employee's development at the chosen organisation.
Research questions
What is the role of line management for the improvement in the growth of employee's
development within an organisation?
What are the different strategies which are used by the line manager to improve the
growth of employees and make effective personal development?
What are the major impact and growth for appraisal done by the line manager for the
growth and improvement in development of employees in the organisation?
Literature review
What is the role of line management for the improvement in the growth of employee's
development within an organisation?
According to Christine Soeun Choi, (2020) Line management is the refers to the function
to be performed by an individual in an organisation to enhance employees performance. This is
the term which is stands for the position of representing the first level of management. Line
manager is performing various role in a organisation in growth of employees and development of
them. Line management in an organisation helps in well being of the trainees and responsible for
satisfying the need and demands of an individual in an effective manner (Siddiqi and et.al.,
2021). It also helps the employees in providing accurate training and development methods,
performance appraisal programmes, rewards management etc. as this helps the employees in
enhancing productivity of the employees and increasing potential as well (WHO ARE LINE
MANAGERS? WHAT IS THEIR ROLE IN EMPLOYEE MANAGEMENT?, 2020). As there
4
Aim: “The Main aim of this research is to identify the role of line management and Appraisals in
improvement of employees development at workplace: A study on Waitrose.”
Objectives:
To analyse the role of line management for the improvement in employees development
at Waitrose.
To determine the different strategies used by the line manager for improving employee's
performance and development at Waitrose.
To evaluate the impact of appraisal done by line manager for the improvement in
employee's development at the chosen organisation.
Research questions
What is the role of line management for the improvement in the growth of employee's
development within an organisation?
What are the different strategies which are used by the line manager to improve the
growth of employees and make effective personal development?
What are the major impact and growth for appraisal done by the line manager for the
growth and improvement in development of employees in the organisation?
Literature review
What is the role of line management for the improvement in the growth of employee's
development within an organisation?
According to Christine Soeun Choi, (2020) Line management is the refers to the function
to be performed by an individual in an organisation to enhance employees performance. This is
the term which is stands for the position of representing the first level of management. Line
manager is performing various role in a organisation in growth of employees and development of
them. Line management in an organisation helps in well being of the trainees and responsible for
satisfying the need and demands of an individual in an effective manner (Siddiqi and et.al.,
2021). It also helps the employees in providing accurate training and development methods,
performance appraisal programmes, rewards management etc. as this helps the employees in
enhancing productivity of the employees and increasing potential as well (WHO ARE LINE
MANAGERS? WHAT IS THEIR ROLE IN EMPLOYEE MANAGEMENT?, 2020). As there
4
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role is to inform about HR policies to the employees. Also it make sure that employees could be
able to understand the employees about HR practises.
Then they have to provide various training sessions to the employees so that there
learning could have enhanced and this helps them in increasing their potential as well. The next
role which is to be provide rewards and recognition in order to motivate employees towards the
achievement of goals and objectives. As line managers should have to analyse the performance
of employees working in the organisation because this helps them in analysing who is doing
better and who is not. So this helps them at the time of providing rewards and recognition to the
employees. As by providing rewards and appreciation the employees, they get more motivated
and results in increasing productivity of the employees and organisation both. As if employees
are being trained and get motivated then this results in development of their growth opportunities
in an organisational for time and helps employees in retaining for long time. Which make
suitable challenges and provide growth in the company while adopting right strategies in the
firm.
What are the different strategies which are used by the line manager to improve the growth of
employees and make effective personal development?
According to the views of Eliza Paul, (2021) line managers are using various strategies in
order to improve growth of employees and they are making effective personal development for
them. They are providing various strategies like rewards and recognition, training and
development sessions. As this helps the manager in development of their employees and creating
growth opportunities for them. Strategies like managers involving employees in their decision
making process and providing them effective technologies so that efforts could be made
according to the achievement of goals and objectives. Managers in the organisation are taking
feedbacks from the employees so that they could feel valued in the organisation and further
involves in decision making process (Ways to Support Employee Growth and Professional
Development, 2021). Managers are providing mentioning and coaching programmes. This helps
them in developing and encouraging employees towards achievement of objectives of the
organisation. Managers are encouraging employees towards each others so that they could
behave positively and this enhance employees engagement as well. This will ensure proper
quality standard of employees and maintained their overall expectation level. This will help in
evaluating performance of employees as provide them appraisal as per their performance level.
5
able to understand the employees about HR practises.
Then they have to provide various training sessions to the employees so that there
learning could have enhanced and this helps them in increasing their potential as well. The next
role which is to be provide rewards and recognition in order to motivate employees towards the
achievement of goals and objectives. As line managers should have to analyse the performance
of employees working in the organisation because this helps them in analysing who is doing
better and who is not. So this helps them at the time of providing rewards and recognition to the
employees. As by providing rewards and appreciation the employees, they get more motivated
and results in increasing productivity of the employees and organisation both. As if employees
are being trained and get motivated then this results in development of their growth opportunities
in an organisational for time and helps employees in retaining for long time. Which make
suitable challenges and provide growth in the company while adopting right strategies in the
firm.
What are the different strategies which are used by the line manager to improve the growth of
employees and make effective personal development?
According to the views of Eliza Paul, (2021) line managers are using various strategies in
order to improve growth of employees and they are making effective personal development for
them. They are providing various strategies like rewards and recognition, training and
development sessions. As this helps the manager in development of their employees and creating
growth opportunities for them. Strategies like managers involving employees in their decision
making process and providing them effective technologies so that efforts could be made
according to the achievement of goals and objectives. Managers in the organisation are taking
feedbacks from the employees so that they could feel valued in the organisation and further
involves in decision making process (Ways to Support Employee Growth and Professional
Development, 2021). Managers are providing mentioning and coaching programmes. This helps
them in developing and encouraging employees towards achievement of objectives of the
organisation. Managers are encouraging employees towards each others so that they could
behave positively and this enhance employees engagement as well. This will ensure proper
quality standard of employees and maintained their overall expectation level. This will help in
evaluating performance of employees as provide them appraisal as per their performance level.
5

Line manager, implement proper planning so that all the goals and objective of task related with
employee department will contribute proper communication of employee as per their
requirement. This will provide proper blueprint as well as guidance so that they can easily plan
and perform the task as per set objective.
What are the major impact and growth for appraisal done by the line manager for the growth and
improvement in development of employees in the organisation?
As per the view of Paul., (2021); The performance of employee is directly impact the
overall profitability and performance of the company, that is why line manager of Waitrose focus
to improve growth and development of employee in company. The line manager of Waitrose
provide proper training, mentoring and coaching to the employees in order to raise their quality
work in organisation. So as a result all employees gets highly motivated to complete the work on
time. The line manager ensure effective communication that will help in executing established
objective formulated by the management of company (O’Donnell, 2021). They help in managing
proper resources of company within supervision of effective control( finance, employee timing),
this will help employees so that they can accomplish overall objective of company. It schedule
meeting within company on regular basis, as result company employees can easily discuss
overall progress and hindrance that may influence their qualitative performance (Ways to
Support Employee Growth and Professional Development, 2021).
The manager measure performance of each employees with help of metrics, this will
evaluate set expectation of employee performance and take corrective measure if employee are
not performing well. This will help employee in motivation as they can put their maximum
efforts in business planning and decision making to enhance profits, productivity of company.
This will make sure all work must be done on time by employee of Waitrose. Along with above
positive impact, Waitrose performance also get influenced from the negative impact of Line
manager. When line manger is not that much motivated and active, then its is hard for to
manager productivity level of employee (Plachy and Plachy, 2021). They fail to measure actual
performance of employees and set objective will take some time to get accomplish. Through this
line manager can not useful efforts of employee performance to increase prosperity of company.
Ineffective line manager can not hire best employee whose ability fit to the company objective.
6
employee department will contribute proper communication of employee as per their
requirement. This will provide proper blueprint as well as guidance so that they can easily plan
and perform the task as per set objective.
What are the major impact and growth for appraisal done by the line manager for the growth and
improvement in development of employees in the organisation?
As per the view of Paul., (2021); The performance of employee is directly impact the
overall profitability and performance of the company, that is why line manager of Waitrose focus
to improve growth and development of employee in company. The line manager of Waitrose
provide proper training, mentoring and coaching to the employees in order to raise their quality
work in organisation. So as a result all employees gets highly motivated to complete the work on
time. The line manager ensure effective communication that will help in executing established
objective formulated by the management of company (O’Donnell, 2021). They help in managing
proper resources of company within supervision of effective control( finance, employee timing),
this will help employees so that they can accomplish overall objective of company. It schedule
meeting within company on regular basis, as result company employees can easily discuss
overall progress and hindrance that may influence their qualitative performance (Ways to
Support Employee Growth and Professional Development, 2021).
The manager measure performance of each employees with help of metrics, this will
evaluate set expectation of employee performance and take corrective measure if employee are
not performing well. This will help employee in motivation as they can put their maximum
efforts in business planning and decision making to enhance profits, productivity of company.
This will make sure all work must be done on time by employee of Waitrose. Along with above
positive impact, Waitrose performance also get influenced from the negative impact of Line
manager. When line manger is not that much motivated and active, then its is hard for to
manager productivity level of employee (Plachy and Plachy, 2021). They fail to measure actual
performance of employees and set objective will take some time to get accomplish. Through this
line manager can not useful efforts of employee performance to increase prosperity of company.
Ineffective line manager can not hire best employee whose ability fit to the company objective.
6

So its is most essential for line manger to be highly motivated and active, only then can enhance
employee productive performance.
Intendant methodology
Research philosophy: This is deal with the sources, nature and development for the
growth of knowledge. In simple terms, this can be related to the analysis of data, collected
sources and used techniques. There are mainly two type of philosophies, positivism and
interpretivism. Here, the researcher use positivism approach which are related to effective
growth and method for consideration high structure, large sample of data and make effective
quantitative data for using the sources (Ciancetta and Roch, 2021). Further, interpretivism, is
related to small samples, investigation and make qualitative research outcome. This is the reason
to choose positivism approach which are helpful for the growth and make suitable changes for
using suitable changes for addressing effective objectives.
Research strategies: This is the second step of research methodology, which actually
help the researcher for understanding about the choose strategies. There are different type of
research strategies which include, observational method, case study and survey method. That
will be helpful for the company and make suitable changes to analyse the outcome. It would be
helpful for the growth of strategies and make survey method to completing research in an
quantitative manner. With the help of survey method, the quantitative researcher and their ability
are related to manage suitable objectives and analyse growth in different sector and growth.
Sources of data: After analysing about the choice of strategy, this is important for the
growth of company to analyse and manage suitable challenges for analysing and completing the
chosen objective in proposal. This section include, direct personal investigation, telephonic
interview, mailed questionnaire and many more ways. Here, the researcher choose different
sources for analysing effective performance (Ding, 2021). Close ended questionnaire is basically
related to work and make systematic growth and achieve all the objective in an appropriate
manner.
Data collection and analysis techniques: This is the second last step, for the completing
research methodology, for analysing suitable challenges and make effective growth in addressing
major quality and initiative growth. Here, the researcher are able to make close ended
questionnaire which are helpful for gaining suitable growth and provide relevant growth in
completing objectives. With the help of sampling, probabilistic sources which is helpful for the
7
employee productive performance.
Intendant methodology
Research philosophy: This is deal with the sources, nature and development for the
growth of knowledge. In simple terms, this can be related to the analysis of data, collected
sources and used techniques. There are mainly two type of philosophies, positivism and
interpretivism. Here, the researcher use positivism approach which are related to effective
growth and method for consideration high structure, large sample of data and make effective
quantitative data for using the sources (Ciancetta and Roch, 2021). Further, interpretivism, is
related to small samples, investigation and make qualitative research outcome. This is the reason
to choose positivism approach which are helpful for the growth and make suitable changes for
using suitable changes for addressing effective objectives.
Research strategies: This is the second step of research methodology, which actually
help the researcher for understanding about the choose strategies. There are different type of
research strategies which include, observational method, case study and survey method. That
will be helpful for the company and make suitable changes to analyse the outcome. It would be
helpful for the growth of strategies and make survey method to completing research in an
quantitative manner. With the help of survey method, the quantitative researcher and their ability
are related to manage suitable objectives and analyse growth in different sector and growth.
Sources of data: After analysing about the choice of strategy, this is important for the
growth of company to analyse and manage suitable challenges for analysing and completing the
chosen objective in proposal. This section include, direct personal investigation, telephonic
interview, mailed questionnaire and many more ways. Here, the researcher choose different
sources for analysing effective performance (Ding, 2021). Close ended questionnaire is basically
related to work and make systematic growth and achieve all the objective in an appropriate
manner.
Data collection and analysis techniques: This is the second last step, for the completing
research methodology, for analysing suitable challenges and make effective growth in addressing
major quality and initiative growth. Here, the researcher are able to make close ended
questionnaire which are helpful for gaining suitable growth and provide relevant growth in
completing objectives. With the help of sampling, probabilistic sources which is helpful for the
7
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growth and achieve suitable changes in the growth of different objectives (Ferdous and et.al.,
2021). The chosen sampling size which are related to number of participants to make effective
changes in 30 This could be helpful for managing suitable growth for completing conclusion in
approaching objectives.
Ethical consideration: There is the need to complete basic objective and make sure for
analysing suitable changes for the growth to make voluntary participation and make growth for
informed consent. This could be helpful for completing suitable changes and make ethical
consideration for make confidentiality and anonymity to provide major changes (Lama, 2021).
With the growth of the ethical targets, the company make effective strategies for growth to make
suitable changes and make suitable for understanding growth and provide suitable changes.
Timeline:
8
2021). The chosen sampling size which are related to number of participants to make effective
changes in 30 This could be helpful for managing suitable growth for completing conclusion in
approaching objectives.
Ethical consideration: There is the need to complete basic objective and make sure for
analysing suitable changes for the growth to make voluntary participation and make growth for
informed consent. This could be helpful for completing suitable changes and make ethical
consideration for make confidentiality and anonymity to provide major changes (Lama, 2021).
With the growth of the ethical targets, the company make effective strategies for growth to make
suitable changes and make suitable for understanding growth and provide suitable changes.
Timeline:
8

9

References
Books and Journals
Behery, M., 2021. Single-rating, multi-rating 360° performance management and organizational
outcomes: evidence from the UAE. International Journal of Organizational Analysis.
Chiu, Y.T., Zhu, Y.Q. and Corbett, J., 2021. In the hearts and minds of employees: A model of
pre-adoptive appraisal toward artificial intelligence in organizations. International
Journal of Information Management, 60, p.102379.
Ciancetta, L.M. and Roch, S.G., 2021. Backlash in performance feedback: Deepening the
understanding of the role of gender in performance appraisal. Human Resource
Management.
Ding, L., 2021. Employees’ challenge-hindrance appraisals toward STARA awareness and
competitive productivity: a micro-level case. International Journal of Contemporary
Hospitality Management.
Ferdous, A.S., Polonsky, M. and Bednall, D.H.B., 2021. Internal communication and the
development of customer-oriented behavior among frontline employees. European
Journal of Marketing.
Lama, B., 2021. Employee's motivation through performance management: a case study: Shree
Nishchal Saving and Credit Co-operative Ltd.
Marty, L., Evans, R., Sheen, F., Humphreys, G., Jones, A., Boyland, E. and Robinson, E., 2021.
The energy and nutritional content of snacks sold at supermarkets and coffee shops in
the UK. Journal of Human Nutrition and Dietetics.
O’Donnell, M., 2021. Prospects for continuous performance conversations in the Australian
Public Service. In Handbook on Performance Management in the Public Sector.
Edward Elgar Publishing.
Plachy, R.J. and Plachy, S.J., 2021. Performance management getting results from your
performance planning and appraisal system.
Siddiqi, Z., Mirani, M.A., Nasim, S., Shamshir, M. and Nisar, S., 2021. The Relationship
between Human Resource Management and Corporate Social Responsibility: A Critical
Review. Journal of Southwest Jiaotong University, 56(2).
Online
WHO ARE LINE MANAGERS? WHAT IS THEIR ROLE IN EMPLOYEE
MANAGEMENT?, 2020. [online] Available through
<https://www.emptrust.com/blog/the-role-of-line-managers-in-employee-management>
Ways to Support Employee Growth and Professional Development, 2021. [online] Available
through <https://www.glassdoor.com/employers/blog/support-professional-
development/>
10
Books and Journals
Behery, M., 2021. Single-rating, multi-rating 360° performance management and organizational
outcomes: evidence from the UAE. International Journal of Organizational Analysis.
Chiu, Y.T., Zhu, Y.Q. and Corbett, J., 2021. In the hearts and minds of employees: A model of
pre-adoptive appraisal toward artificial intelligence in organizations. International
Journal of Information Management, 60, p.102379.
Ciancetta, L.M. and Roch, S.G., 2021. Backlash in performance feedback: Deepening the
understanding of the role of gender in performance appraisal. Human Resource
Management.
Ding, L., 2021. Employees’ challenge-hindrance appraisals toward STARA awareness and
competitive productivity: a micro-level case. International Journal of Contemporary
Hospitality Management.
Ferdous, A.S., Polonsky, M. and Bednall, D.H.B., 2021. Internal communication and the
development of customer-oriented behavior among frontline employees. European
Journal of Marketing.
Lama, B., 2021. Employee's motivation through performance management: a case study: Shree
Nishchal Saving and Credit Co-operative Ltd.
Marty, L., Evans, R., Sheen, F., Humphreys, G., Jones, A., Boyland, E. and Robinson, E., 2021.
The energy and nutritional content of snacks sold at supermarkets and coffee shops in
the UK. Journal of Human Nutrition and Dietetics.
O’Donnell, M., 2021. Prospects for continuous performance conversations in the Australian
Public Service. In Handbook on Performance Management in the Public Sector.
Edward Elgar Publishing.
Plachy, R.J. and Plachy, S.J., 2021. Performance management getting results from your
performance planning and appraisal system.
Siddiqi, Z., Mirani, M.A., Nasim, S., Shamshir, M. and Nisar, S., 2021. The Relationship
between Human Resource Management and Corporate Social Responsibility: A Critical
Review. Journal of Southwest Jiaotong University, 56(2).
Online
WHO ARE LINE MANAGERS? WHAT IS THEIR ROLE IN EMPLOYEE
MANAGEMENT?, 2020. [online] Available through
<https://www.emptrust.com/blog/the-role-of-line-managers-in-employee-management>
Ways to Support Employee Growth and Professional Development, 2021. [online] Available
through <https://www.glassdoor.com/employers/blog/support-professional-
development/>
10
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