Line Managers and Leaders in Employee Development at Boohoo Group PLC

This report investigates the role of line managers and leaders in employee development within Boohoo Group PLC. It aims to identify the specific roles played by these individuals, discern their contributions to talent development and retention, and determine the benefits of these practices for Boohoo. The research employs a descriptive research design and a quantitative methodology, utilizing a sample of 40 Boohoo employees. Key themes explored include communicating accurate information, effective time management, training and development, and relationship management. The findings highlight the importance of talent development and retention in enhancing business performance through better decision-making and competitive advantage. The report concludes with recommendations for Boohoo and suggests areas for further research, emphasizing the significance of line managers and leaders in fostering employee growth and organizational success.

THE ROLE OF LINE MANAGERS AND LEADERS
IN EMPLOYEE DEVELOPMENT IN BOOHOO
GROUP PLC
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Table of Contents
Research Proposal Form..................................................................................................................4
Research Ethics approval form......................................................................................................15
Second Part....................................................................................................................................19
CHAPTER ONE: INTRODUCTION............................................................................................19
1.1 Research Aim and Rationale..........................................................................................19
1.2 Research Question..........................................................................................................19
1.3 Research Objectives.......................................................................................................20
1.4 Significance of the Research..........................................................................................20
CHAPTER TWO: LITERATURE REVIEW................................................................................21
2.1 Introduction of Literature Review..................................................................................21
2.2 Main Body......................................................................................................................21
To identify to the roles of leaders and line managers within Boohoo........................21
To contribution of line managers and leaders in talent development and retention...22
To determine the benefits of talent development and retention for Boohoo..............23
2.3 Conclusion of Literature Review....................................................................................24
CHAPTER THREE: METHODOLOGY......................................................................................25
3.1 Research Approach.........................................................................................................25
3.2 Research Strategy...........................................................................................................25
3.3 Research Methodology...................................................................................................25
3.4 Research Tools...............................................................................................................25
3.5 Research Philosophy......................................................................................................26
3.5 Sampling.........................................................................................................................26
3.5.1 Identifying Population and Research Site..........................................................26
3.5.2 Sampling Strategy..............................................................................................26
3.6 Time horizon..................................................................................................................27
3.7 Data Analysis..................................................................................................................27
CHAPTER FOUR: FINDINGS.....................................................................................................28
CHAPTER FIVE: DISCUSSION..................................................................................................37
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CHAPTER SIX: CONCLUSION, RECOMMENDATIONS AND IMPLICATIONS FOR
FURTHER RESEARCH...............................................................................................................41
Conclusion............................................................................................................................41
Recommendation..................................................................................................................41
Implications for further research..........................................................................................42
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................2
Questionnaire..........................................................................................................................2
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Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: The role of line managers and leaders in employee
development in Boohoo Group plc
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question,
objective or hypothesis)
Title:
The role of line managers and leaders in employee development in Boohoo Group plc
Question
Q1 What are the roles played by leaders and line managers in development and
retaining employees at workplace of Boohoo Group plc?
Objectives
 To identify to the roles of leaders and line managers within Boohoo
 To discern the contribution of line managers and leaders in talent development
and retention
 To determine the benefits of talent development and retention for Boohoo
Research objectives (e.g what is the question you want to answer? What do
you want to learn how to do? What do you want to find out?)
Q1 What are the roles played by leaders and line managers in development and
retaining employees at workplace of Boohoo Group plc? This is the question that I
want to answer within this research.
I want to learn about the contributions of line managers and leaders in talent
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development and retention within a workplace of an organisation.
There are various objectives that I want to find out within this research. These are;
 To identify to the roles of leaders and line managers within Boohoo
 To discern the contribution of line managers and leaders in talent development
and retention
 To determine the benefits of talent development and retention for Boohoo
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying,
personal interest, future plans, knowledge/skills you want to improve, why the
topic is important):
There are various reasons behind the selection of this research or topic is to
determine the contribution of line managers and leaders in talent development and
retention. This research is essential for several stakeholders that are investigator,
students and Boohoo. For researcher, this research helps in enhancing their different
types of research skills such as data collection, time management etc. For students,
this research facilitates them by improving their knowledge regarding the benefits of
talent development and retention within a workplace. For Boohoo, this research
assists them by enhancing their understanding regarding effectiveness of talent
management in their business performance.
Section Three: Literature sources searched
Theme 1: The roles of leaders and line managers within Boohoo
According to the Elvestuen and Valaker (2021), there are certain roles played by line
managers and leaders within a workplace of Boohoo. Some effective roles are
mentioned as below in context to Boohoo;
Communicating accurate information: This is a main role of line manager to
communicate accurate information about the business objective, mission, value and
vision. This helped in increasing employee involvement in business activity that turn
to impact in improvement of business performance.
Effective time management: This is an essential role played leader to manage time
effectively (Jayathilake and et. al., 2021). This is an important for leader to manage
time of employee working because it helps them in completing their all activities
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effectively.
On the other hand, Liu and et. al., (2021), there are also different roles played by line managers and leaders at
workplace pf Boohoo. These roles are managing employees, overseeing budget line, coaching and mentoring
etc. These are main roles that helps in development and retention of talented employees at workplace for
longer time period.
Theme 2: The contribution of line managers and leaders in talent
development and retention
As per the opinion of Li Qi and Jia Qi (2021), line manager and leaders are important
part within an organisation because they contribute their full efforts in talent
development and retention. Some contributions are explained as below;
Training and development: This is essential for the line manager to provide training
to their employees about business practices and functions. This will help in
development of employees at workplace that turn to facilitate in improving business
performance and profitability (Buhusayen, Seet and Coetzer, 2021).
Relationship management: This is significant for the leader to maintain a positive
and friendly workplace where each and every worker are free to express their opinion,
takes part in business decision making process, encourage employees to attain
business goals and objectives etc.
On the other hand, Taamneh and et. al., (2021), leaders and line manages have
different responsibilities in talent development and retention. Line managers and
leaders provide guidance and coaching as well as lead their team members to work
with each other. These are main contribution that turn to impact in development and
retention of talented employees for longer time period.
Theme 3: The benefits of talent development and retention for Boohoo
According to the HAUER, QUAN and LIANG (2021), talent retention and development
within a workplace is important for Boohoo because it helps them in enhancing
business performance. There are several benefits that are described as below;
Better decision making: It is important for the Boohoo to develop and retain talent
at workplace because they help them in making better decision in any situation. It
leads to enhanced participative decision making process by the management that turn
to impact on business performance.
Succeed over competitors: Talent development and retention within a working
environment is essential for Boohoo in attaining competitive advantages (Allen, Rivkin
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and Trimble, 2021). It helps the Boohoo to succeed over its competitors as well as
develop a strong presence within the market.
On the other side, Khoreva and Vaiman (2021), there are also different advantages of
employees’ development and retention within a workplace of an organisation. These
advantages are accomplishment of vision, retaining finest talent, builds up company’s
reputation, efficient and effective performance etc.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, developme
analysis of ideas, writing, data collection, numerical analysis, tutor meetings,
production of final outcome, evaluation, writing the report):
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Milestone one: ___Literature Review _________
Target date (set by tutor): _____18-11-2021_______________
Milestone two: ______Research Methodology _____________________
Target date (set by tutor): _____1-12-2021_________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and
why? What your areas of research will cover:
Research Philosophy: This is the process of gathering and evaluating data regarding
the topic. There are two types of research philosophies that are positivism and
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interpretivisim. Both types of research philosophies are effective but in accordance to
the current study, positivism will be a selected philosophy as it helps in quantitative
data collection, evaluation and usage (Nayak, and Singh, 2021). As compared to
interpretivisim philosophy, positivism is time and cost effective.
Research Approach: This is the effective procedure of analysing collected data
through effective type of research approach. There are two approaches of the
research that are inductive and deductive. These are essential approaches but for
evaluating quantitative information regarding the roles played by leaders and line
managers in development and retaining employees at workplace, deductive approach
will be applied by researcher (Berson, Edmundo De Souza and Muntz, 2021). As
compared to the inductive approach, deductive is more valuable and useful within
present investigation because it not requires maximum time.
Research Design: This introduces to the process of gathering, analysing and using
data about the research topic. There are three types of research designs such as
exploratory, descriptive and experimental. All these are essential types of research
philosophies but descriptive is a selected design within current investigation. Main
reason behind the using descriptive research design is it facilitate in gathering,
analysing and using quantitative data.
Research Methodology: There are two types of research methodologies that are
qualitative and quantitative. Both types of methodologies are effective in their way but
for executing current research, quantitative will be a selected methodology because it
assists in gathering numerical information within less time and cost (Borsboom and et.
al., 2021).
Sampling Method: Probability and non-probability are two techniques of sample
selection. Both methods of sampling are essential but for carrying out present
investigation, probability will be a selected method. As it facilitates in selection of
larger base of sample without taking maximum time (Samijonovich and et. al., 2021).
Non-probability is another technique of sampling that is also have various advantages
such as higher level of reliability of research findings, the possibility to make
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inference regarding the population etc. Therefore, both techniques of sampling are
effective but probability will be a selected technique.
Sampling size: 40 employees of Boohoo Group plc are selected randomly under
probability sampling. Main reason regarding the selection of 40 employees is they
have accurate knowledge about the business.
Data analysis: Frequency distribution analysis will be used for evaluating
quantitative information. This is an analytical technique that facilitate in analysing
numerical information easily and within less time period (Barykin and et. al., 2021).
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for
another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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REFERENCES
Allen, J., Rivkin, I.D. and Trimble, J.E., 2021. Relational methodology. Cultural methods in
psychology: Describing and transforming cultures, pp.174-207.
Barykin, S.Y. and et. al., 2021. A methodology of bringing perspective innovation products to
market. Academy of Strategic Management Journal, 20, pp.1-19.
Berson, S., Edmundo De Souza, E.S. and Muntz, R.R., 2021. A methodology for the
specification and generation of markov models. In Numerical Solution of Markov
Chains (pp. 11-36). CRC Press.
Borsboom, D. and et. al., 2021. Theory construction methodology: A practical framework for
building theories in psychology. Perspectives on Psychological Science,
p.1745691620969647.
Buhusayen, B., Seet, P.S. and Coetzer, A., 2021. Front-Line Management during Radical
Organisational Change: Social Exchange and Paradox
Interpretations. Sustainability, 13(2), p.893.
Elvestuen, G. and Valaker, S., 2021. Who is an Inclusive Leader?–The Relationship between
Line Managers’ Experiences and Traits, and Employees’ Perceived
Inclusion. International Journal of Managerial Studies and Research, 9(3), pp.28-41.
Hassan, M.M. and et. al., 2021. Retention Approaches of Millennial at Private Sector: Mediating
Role of Job Embeddedness. Global Business Review, p.0972150920932288.
HAUER, G., QUAN, T.A.J. and LIANG, Y.K., 2021. Leadership as an influencing factor in
employee retention–a case study analysis in East Asian multinational corporations in the
digital age. Romanian Journal of Information Technology and Automatic
Control, 31(1), pp.89-100.
Jayathilake, H.D. and et. al., 2021. Employee development and retention of Generation-Z
employees in the post-COVID-19 workplace: a conceptual framework. Benchmarking:
An International Journal.
Khoreva, V. and Vaiman, V., 2021. Talent management: decision making in the global context.
In The Routledge Companion to Talent Management (pp. 81-93). Routledge.
Li Qi, V. and Jia Qi, C., 2021. Talent Management Practices and Employee Engagement-A
Study in Malaysian GLCs.
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