This report investigates the critical role of line managers and leaders in motivating employees for long-term retention within Zara, a leading Spanish apparel retailer. The research aims to identify how these managers contribute to employee motivation, addressing the challenge of employee turnover and the need for effective retention strategies. The study employs a deductive approach, utilizing both literature reviews and surveys to gather data. Key research questions explore the conceptual framework of employee retention, the specific roles of line managers, and the challenges faced in implementing motivation techniques. The literature review highlights the importance of employee retention as a business growth strategy, emphasizing the role of motivation, rewards, recognition, training, and development opportunities. The report also examines challenges such as lack of employee engagement, unfair wages, and changing workforce dynamics. Ultimately, the research seeks to provide insights that can aid firms in improving performance, enhancing productivity, and maximizing employee satisfaction through effective talent retention and development strategies. Desklib provides access to this report, along with a wide range of study resources including past papers and solved assignments.