Analysis of Employment Resources: LinkedIn, Indeed, and Career Fairs

This report analyzes three key resources used by organizations to find potential employees: LinkedIn, Indeed, and career fairs. It begins with an introduction outlining the importance of effective resource utilization in the recruitment process. The main body then delves into a detailed examination of each resource. LinkedIn, a professional networking platform, is discussed for its large user base, professional environment, and targeted advertising capabilities, along with its cost and limited video ad support. Indeed, a job search engine, is evaluated for its email feature, comprehensive job listings, and aggregated database, while also noting its lack of additional resources. Career fairs, both physical and virtual, are assessed for their access to multiple employers, time efficiency, and immediate feedback, while also highlighting potential competition and emotional strain. The report concludes by summarizing the advantages and disadvantages of each resource, emphasizing their role in modern recruitment strategies.

RESOURCES

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8

INTRODUCTION
There are different ways to locate and evaluate the resources for employment related
purpose. The organizations are required to set specific goals and standard for the new employees
and accordingly they have to contribute their search. Report will include three resources with the
help of which different organizations can extract potential employees for their organisation.
Report will also include the advantages and disadvantages of these resources for the
organization. Report will have its focus on three major resources and that are LinkedIn, Indeed
and Careers fairs. The report will be based on these three resources and their benefits and
limitations.
MAIN BODY
There are different resources in market with the help of which different organisation can
hire a potential employee for them and the people searching for job can apply on this online
platform. These resources are as following:-
LinkedIn:-
It is type of business that is subsidiary of Microsoft and provides a social networking
service where different fresher and experienced can search for job and if finds a suitable one,
they can apply for the same. This was founded by Reid Hoffman and is having its headquarter at
California US. This professional networking site is beneficial for many customers as different
employers from all over the world post different jobs and there are different job seekers who post
their CVs in order to get the job that they desire for. This social networking site provides
platform for both employers and workers to create their profiles and get connected with different
networks and build professional relationship with them (Paliszkiewicz and MĄDRA-
SAWICKA, 2016).
The members on LinkedIn can invite anyone so that they can connect with them and can
conversation with them. On this social networking site, employees can create profile where their
curriculum vitae will be public to the employers and they can see their work experience,
education and training, skills and also their profile picture. The employer can identify their
potential employee with the help of CV and the employees can also apply directly to the job

roles that suit their profession and skills. The users of LinkedIn can follow different companies
and whenever any new vacancy will come, they will get notification on their mail Id. Not only
this, LinkedIn also helps the small businesses to get connected with the customers. Although it is
powerful business tool, it is having some of its advantages and disadvantages and is as
following:-
Advantages:-
 A large, high value audience:- There are more than 500 million users of LinkedIn and
because of which it is the largest professional network in the world. There are about 10
million influencers that are using LinkedIn and also different decision makers of big
organisation. The LinkedIn users are having better education and also high salaries
because of which most of the advertisers use this platform to attract their targets (Stokes,
and et.al., 2019).
 A Professional audience and a safe space for businesses:- There are many social
networking sites that are quite unsafe for employees as well as employers as there are
some unwanted posts like, political fights, cheeky GIF’s etc. But LinkedIn is free from all
these issues and have its focus only on professional experience of the people that are
using it.
 Target exact audience you want to reach:- With the use of LinkedIn, the advertisers are
having different options in hand to target the precise audience that they are seeking to get
connected with it. The advertisers can also visit the sites of audience that have shown
some interest and can get connected with them directly.
Disadvantages:-
 It is quite expensive as compared with other social media platforms:- LinkedIn is quite
expensive as the cost per click price for advertising is very high and for small businesses
it is unaffordable. For small businesses it is not the right platform to advertise their
offerings.
 Some users are just job hunting:- Not all the users at LinkedIn are in position to take
your offerings as some of them are just looking for new job opportunities only.

 Lagging behind in video ads:- If the advertisers are thinking that this social networking
site is beneficial for them to advertise their offerings with the help of video ads, then they
are wrong as it do not support the same (Carson and Marshall, 2019).
Indeed:-
It is an American job search engine that was founded by Paul Forster in the year 2004. It
is the subsidiary of Recruit Co. Ltd located in Austin, US. With different websites, it aggregates
list of jobs that is job boards, staffing firms etc. The revenue is been generated by posting
different jobs to different employers who are researching for new workers for different job roles.
Indeed.com is a job board that is having different sources from where people can search for new
positions. This resource is making its earning by using pay per click model and this search
engine is also using web advertising. These sites are providing variety of employment
opportunity and it is more like a metasearch engine for listing varieties of jobs that are available
in market(Ladkin and Buhalis, 2016).
Advantages:-
 The best advantage to use Indeed is the email feature that it is having with the help of
which different updates are coming straight to the inbox of the people that are having
profile on Indeed.
 It is a great advantage for the talented and passionate people who are looking for
desirable job in market and it is the best site for providing list of jobs that are available in
market and suits their resume. It creates best experience for the job seekers from
worldwide platform.
 There are aggregated database and it also eliminates to visit other sites for finding new
opportunities and it is self-sufficient for the people who are looking for new job
opportunity(Gelinas and et.al., 2017).
Disadvantages:-
 No additional resources are available on this site and as compared with other sites, it is
not that much pleasing. It is just like a search engine where the list of jobs can be

searched by the users and if the people are already using some other sites, it become
redundant.
Careers fairs:-
Another resource is career fair where the recruiters and employers give information about
the skills and profession that they are looking within an employee and the job seekers that
searching for an effective job opportunity in hand, attends the fair. Here, the job seekers works to
provide a good impression by speaking with them effectively and they fill the resume. Different
questions are been asked from both sides so that a clear understanding about the work that they
have to perform can be identified. Not only face to face, but online job fairs are also been
conducted so that the employers are able to get connected with different people with the help of
internet(Alexander and Al Saleh, 2016).
The career fairs are also conducted in colleges so that different students can apply for
entry level job and the job seekers apply for the companies that they are interested in. A
convenient location is provided to the students where they can meet different employers and their
interview for selection can be done. However, the online career fairs take use of virtual platforms
that allows the employers to discuss about the job roles and recruit right candidate for them.
Advantages:-
 This provides the access to different job seekers to meet multiple employers at the same
time and they have huge options in hand.
 It is not a time consuming process and an immediate response for the job application is
been seen. That is the reason most of the job seekers visit the job fair and extracts new
opportunity in hand.
 The different options at Careers fairs boosts the confidence of people and they become
more confident to extract new opportunity with an effective job role(Vik, Nørbech and
Jeske, 2018).
 There is no partiality seen in this fairs as the employees and employers are having first
time communication with each other and because of which the people that are more
deserving gets the job easily.

 It is also a cost effective approach for the entire organisation and also for candidates that
are searching for new job.
Disadvantages:-
 As there are so many organizations and job seekers at the same time. It leads to higher
competition within the people looking for job.
 It also creates stress among the employers as there is a huge crowd during the fair.
 There may be chances that the right candidate is missed by the organisation due to such a
huge population. The organisation generally chooses the random person and hires them.
 It is sometime emotionally draining as the employers get tired of this work. There is no
proper structure in such fairs and because of which the queue is required to wait for
hours.
CONCLUSION
From the above study it is been concluded that there are different resources that are used
by the organisation to find their potential candidate who is right for the job role. The resources
that are mostly used for this purpose is LinkedIn, Indeed and careers fairs. All these resources are
having some its advantages and disadvantages.

REFERENCES
Books and Journals
Alexander, A. and Al Saleh, G., 2016. „Exploring Factors for Improving Career Fair Experience
for Management Students‟. European Journal of Business and Management. 8(4).
Carson, B. and Marshall, A., 2019. Maximizing Employee Development by Using LinkedIn
Learning. Applications of LinkedIn Learning in Ontario's Post-Secondary Institutions.
Gelinas, L. and et.al., 2017. Using social media as a research recruitment tool: ethical issues and
recommendations. The American Journal of Bioethics. 17(3). pp.3-14.
Ladkin, A. and Buhalis, D., 2016. Online and social media recruitment. International Journal of
Contemporary Hospitality Management.
Paliszkiewicz, J. and MĄDRA-SAWICKA, M.A.G.D.A.L.E.N.A., 2016. Impression
Management in Social Media: The Example of LinkedIn. Management
(18544223). 11(3).
Stokes, Y. and et.al., 2019. Using Facebook and LinkedIn to recruit nurses for an online
survey. Western journal of nursing research. 41(1). pp.96-110.
Vik, Å.S., Nørbech, B. and Jeske, D., 2018. Virtual career fairs: Perspectives from Norwegian
recruiters and.