Accounting Career Reflection: LinkedIn, Branding & Boot Camp

This assignment is a reflective journal entry analyzing the LinkedIn profiles of two accounting professionals, Connie Wu and Quentin Burget, comparing their personal brands. The reflection highlights differences in their profiles concerning professionalism, experience, connections, and skills. The student also outlines their own personal brand, including their experience, educational background, skills, and career objectives. A critical self-assessment identifies strengths and weaknesses in entering the accounting profession, emphasizing the need for practical skills and professional connections. The student proposes gaining practical skills through internships and training programs to strengthen their brand. Finally, the reflection discusses key learnings from a career boot camp, such as Excel and Word proficiency, personality development, and analytics tool usage. This document is available on Desklib, a platform offering study tools and resources for students.

ACCOUNTANTS
IN
PROFESSION

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Contents
Review of two Accounting professionals profile...................................................................................1
Three differences between the two profiles...........................................................................................3
My personal Brand................................................................................................................................4
Strengths and weakness in term of entering accounting profession.....................................................4
One thing that I can do..........................................................................................................................5
Things that I have learned from career Boot camp................................................................................5
REFERENCES......................................................................................................................................5
Appendix...............................................................................................................................................6
Review of two Accounting professionals profile
In many accounting professionals profile available on LinkedIn, I chose the profiles of
Connie Wu (Accounts receivable manager) and Quentin Burget (Senior Account Manager
chez Expedia, Inc.). Both the profiles are from Australia.
The profile of Quentin Burget is highly professional and has all the information that portrays
his professional’s image in a very good manner. Some of the points regarding his profile are:

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 He has added a very good profile picture that is catchy.
 He has also illustrated himself in the headlines that attract others.
 He has provided his complete set of experience that he gained in his professional
career.
 He also illustrated his educational background in the description section.
 His connections, contact info and other details have also been provided so as to
contact him.
 He has also illustrated his skills which is highly important in professional world.
 It lags the idea regarding his career objective.
On the other hand Connie Wu has relatively poor professional profile. This is because of
several reasons illustrated below:
 She has uploaded headshot picture but it does not looks so much professional (Rynne,
2016).
 She has not described herself in a better way.
 Her profile shows that she has less experience.
 Her skill set also seems to be less.
 She is having very less person in Contact and she has also given her necessary contact
details.
 She has also not added the description regarding his future career objectives.

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Three differences between the two profiles
On analysing some of the criteria there are some of the differences could be found out.
Criteria Quentin Burget Connie Wu
Profile picture The profile picture is excellent and is
attractive.
It seems to be less
professional.
Description Area All the details regarding his
professional and educational career
have been provided.
It is less descriptive and
shows that the person has
less professional skills and
qualification
Connections It is always essential to make more and
more connections which he has done.
She has a poor connection
numbers which is not good in
terms of professional
standards.

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My personal Brand
There are several elements of my personal brand. They are as follows:
 Name- XYZ
 Experience- None
 Educational background- Graduating in Bachelor of Commerce from ABC
University.
 Contacts: https://www.linkedin.com/in/XYZ-304689
 Connections: 50 people
 Description Area: Highly motivated Accounting graduate, still a fresher, strong ethics
which will help in future work, highly fluent communication skills and seeking for
Accounts Assistant Position in any firm.
 Skills: Excel, Word, Revenue management, Analytics. I have an on job training
certificate on these skills which I gained through training.
Strengths and weakness in term of entering accounting profession
Strengths
 I am graduating in the field of commerce.
 The University which i have selected is also good.
 I have done various summer internships from different organisations.
Weakness
 Lagging connections with various professionals which will be required at the
professional levels.
 I do not have a professional experience backup which will reduce my chances to get
the job.
 Lesser practical knowledge which is required in the Job.
One thing that I can do
Among the several things that i can do for strengthen my personal brand before i graduate is
that I would have to earn more and more practical skills by joining number of training
programs for example, internships at companies in the vacations, joining practical sessions at
conferences and seminars so that i could add up things in my skill areas (Waldo, 2018). This

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will help me gaining skills from other experienced professionals which are a better way to
learn things. I have to do more training on Analytics as data is the future of business so that I
can make my profile more strong (The muse, 2018).
Things that I have learned from career Boot camp
There are various skills that I have learned from career boot camps organised by my
university. These boot camps were beneficial as I learned the things like use of the Excel and
Word Tool in a better manner so as to make my calculation and accounting skills better.
Another essential thing that i learned in this boot camp is develop as a personality which will
be required in future. It also trained me regarding the use of tools of analytics and revenue
management which helps in the making of finance related decisions and managing revenue at
the firm at which i will work respectively.
REFERENCES
Rynne, A., (2016) 5 Free Ways to Build Your Personal Brand on LinkedIn. Online. Available
at: https://business.linkedin.com/marketing-solutions/blog/best-practices--thought-
leadership/2016/5-free-ways-to-build-your-personal-brand-on-linkedin [Accessed on 22nd
May 2018].
The muse, (2018) The 31 Best LinkedIn Profile Tips for Job Seekers. Online. Available at:
https://www.themuse.com/advice/the-31-best-linkedin-profile-tips-for-job-seekers [Accessed
on 22nd May 2018].

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Waldo, E., (2018) College Signing Day: The Movement Is Growing. Online. Available at:
https://www.forbes.com/sites/civicnation/2018/05/14/college-signing-day-the-movement-is-
growing/#4a58eb324342 [Accessed on 22nd May 2018]
Appendix
Links to Profile of both the Accounting Professionals
Connie Wu: https://www.linkedin.com/in/connie-wu-803a1995/

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Quentin Burget: https://www.linkedin.com/in/quentin-burgert-30468918/?lipi=urn%3Ali%3Apage
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