Small Business Enterprise Case Study: Linkee Limited

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SMALL BUSINESS ENTERPRISE
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
Task 2...............................................................................................................................................7
i) Recommend with justification, appropriate actions to overcome the weaknesses...................7
ii) Analyse ways in which the existing performance could be maintained and strengthened......8
iii) Suggest new areas in which the business could expand with reasonable justification..........9
Task 3.............................................................................................................................................10
i) Give your assessment on existing business objectives and plans...........................................10
ii) Review business plans and suggest areas where changes can be made................................12
iii) Prepare an action plan to implement the changes................................................................15
Task 4.............................................................................................................................................16
i) The impact the proposed changes will have on the business and its personnel.....................16
ii) The plan for how the changes will be managed in the business............................................18
iii) The improvements in the performance of the business over the past two years..................19
Conclusion.....................................................................................................................................20
References......................................................................................................................................21
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Introduction
This report will be discussed about the startup idea, which was pitched on the stage of Dragon
Den’s. From this approach, the owner will collect the investment fund for initiating its startup.
This is the report will be divided into four tasks. In the first task, it concludes about the company
name, which started with the help of Dragons' Den and the success story of Linkee Limited. In
the second task, it includes the recommendation, new areas which will help to expand the
business. The third task will be explained about the investigation and plan process which
improve the performance of the business in the future. The fourth task creates a report on the
following changes, which discussed in the above job. It helps the learner to understand the
concept of Dragons' Den and how it helped to startup ideas.
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Task 1
Name of business: The Linkee Limited
Founders: Ben Drummond, Tristan Williams and Dean Tempest
Linkee Limited is a competitive industry, and this startup belongs to small business enterprises.
These enterprises enter in 2012 in the series of Dragon Den 11. This game is based on enables to
earn points to the user. The example of this game like there are four words such as Posh, Ginger,
Baby and Spice, the Linkee need to link two words together Spice Girl. This business runs on
android and ios (Choi, 2019).
The objectives of this business to become the world dominant by total Linkee. The internal and
external factor affect s the business was fund. It was the main drawback of this business, no one
like to select this game for their mobile app. But on a Christmas evening, the respective owner
becomes a best seller. In 2013, the game sold over 50,000 and it was included in the leading
retailer of quiz game. The factors affecting the business are competitors, economic and another
political environment. In the existing market, there is a different and advanced competitor who
brings unique ideas a, due to which the idea of Linkee is affected.
The liability of the owner of the Linkee Limited £5000.The business location is 21 New Walk,
Leicester, LE1 6TE, United Kingdom. The current activities of Linkee Limited are about written
questions, but in this quiz people also enable to exchange their question as well. Linkee launched
its new game which is free Linkee bikes delivery service to attend Linkee night to the user.
Linkee Limited need to work on some performance measure like updated the technology and
work on advanced technology. The modification in the game process will attract the user as well
if developers start group trivia, duel and single etc. The game requires online access as well to
encourage the gamers as well (Kessler, et. al., 2019).
The performance measure is one of the essential or significant aspects which are connecting with
the business. It analyzed that Linkee Limited profits are continuous increases due to its
implementation of new technology. On the other hand, Swing Portal received an investment of
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approximately £65,000.In this regard, Linkee received less investment, i.e. £50,000, with its 10%
equity (Williams Jr, et. al., 2019).
The owner of Swing Portal has only one owner, and Linkee has its three founders.
Swing Portal is a similar sized business like Linkee Limited., both the companies are starts with
a small studio service. Linkee Limited has game developers, and Swing Portal is a dance class
which was started in a small studio. Both the business is not financially strong due to this
reason. They apply for the Dragon’s Den. They require investment or fund from the large
investors, but this show helps them to provide investors to help these entrepreneurs.
The production involves for these startups are such as Linkee Limited launched its quiz game on
mobile phones, tablets. And Swing Portal offers its dance service to worldwide now (Wang, and
Sheng, 2018).
The marketing sales of these Linkee Limited are online methods, social media platform, play
store and app store. The marketing’s strategy of Swing Patrol is from website, blogs, social
media, workshops etc. The Swing Patrol has around 50 people in the staff, and the Linkee has
four employees and three owners of the business.
As the swing Patrol has the business of dance class, it works on limited technology, but it works
on various dance styles. In another hand, Linkee Limited works on Java and other gaming
technology.
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SWOT analysis describes the strength, weakness, opportunities and threats of Linkee Limited.
As a part of the small business enterprise, it is difficult to manage its strength and determines
another aspect as well (Herliana, 2018).
Strength Weakness
 Customer focused
 Flexible and adapt new completion
 Top management
 Informal working environment
 Generate innovative ideas
 Reliable theories
 Market responsive
 Free downloaded game on play store
and app store
 Outdated process
 Less workforce
 No future plans or long time
sustainability
 Large number of competitor
 Financial instability
 Less users
Opportunities Threats
 Ability to enter in the new market
 Emerging technology maximize the
opportunity helps to the market grow
 Globalization will helps the business
 New competitor
 Preferences of users
 Availability of new games
 Continuous change in technology
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Task 2
i) Recommend with justification, appropriate actions to overcome the weaknesses.
Market enlargement: By this strategy, the business increases its ability to accept or adopt new
technology. It is sure that Linkee Limited works for the quiz game on the mobile application. So,
this business needs to take those technologies which are more reliable with the existing or
current technology. By the help of these, it helps to increase the area of in the actual state and
market.
Develop plans: It is the most significant aspect i.e. plan each large organizations can develop is
long term plan. But it is the lacking factor in small business enterprises. Due to this aspect, a
small business enterprise is facing various issues in their business lifecycle. Long term planning
helps to take proper decision for in regards to business.
Promotional strategy: For a business, it is essential to evaluate its promotional strategy. If
SME’s chooses the perfect promotional platform, it increases its reach and maximizes the
scalability. If Linkee Limited promotes its quiz game in social media where it offers different
discount offers, or the cash back offers (trending strategy).By these users get attracted towards
the game, and the rate of downloads automatically increases.
Proper financial management: Linkee Limited needs to maximize its approach to manage the
financial budget by which company can make a strong financial decision. It is essential to attract
the investors in large, but for this company need to remove the gaps between the financial part.
Maintain the record of all the business and find the report by which the future strategy will be
implemented accordingly (Kretzer and Maedche, 2018).
Update new features: Linkee Limited requires updating the new features in the quiz game and
improves the technical means as well. Like starts, online gaming process which consists of a duo
or group framing. Space required needs to be less due to this the less s storage devices can easily
download and also required; less RAM to run the game in mobiles and tablet. If Linkee enables
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its access on desktop, it will be a better approach to attract numerous users in ales interval of
time.
ii) Analyse ways in which the existing performance could be maintained and strengthened.
The small business enterprises need to maximize their productivity. The adaptability of new
strategies helps to increases the growth and maintains the performance. There are some strategies
which are as follows:
Generate innovate ideas: It is a necessary tool for Linkee Limited to work always on innovative
ideas. It is the most reliable approach to maintain performance in the existing market. According
to market demand, the user required to use creative things because it enhances the mental level
and builds the knowledge as well (Rhee and Leonardi, 2018).
Maintain checklist: The SME’s need to maintain the checklist in which the specific need to be
inclusive. It helps in creating the priorities the things. It will increase the efficiency in the
particular process. It gives the strength of management to maintain the order of works and the
responsibilities.
Good relationship: Business faces various issues its lifecycle. The issues related vendors,
employees, developers etc. In Linkee Limited, the relevant issues are arises like when developers
not able to develop something unique from a long time. Promotional-quality will not able to
attract a new user. These issues need to maintain by the owner itself because in SME’s there is
not large organizational structure. So, it needs to keep some significant decision by the founder
or owner itself.
Market sector: It needs to be involved with the marketing approach and strategies. It helps to
aware about how the is the trending gaming world is this, what kind of games are become
popular, and what the reason are behind is this. It also helps to make awareness regarding what
the new technology and what it is needs to be adopted by Linkee Limited (Lipton and Tanner,
2019).
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iii) Suggest new areas in which the business could expand with reasonable justification.
Social gaming: In this area, the Linkee Limited expands its business because nowadays people
prefer to play online rather than offline gaming. It maximizes the relationship among foreign
users. Social gaming zones provide a platform in which users can play the game online. It is the
recent approval of the gaming world to improve its performance according to the demand. Due to
these fantastic skills player increases their confidence among another player where nobody can
judge by their skills and performance. It attracts not only users, but it also attracts investors. The
linkee games will become popular in the world. Investors thought about its income of its profit.
Due to this hope, they will able to invest money on the Linkee, and if the investment is
significant, the business s will automatically expand in the world.
Linkee TV: Linkee Limited expands the business in a wide area. This TV helps to attract new
user as well. Due to this app, provide institutional knowledge, art related information, videos
related to cooking, movies etc. It is available on the app store only. The company needs to be
launched on the play store as well. It expands the market business and improves the customer
rate as well. This app will consider as TV app in which users can able to watch movies and news
etc. The developers can able to put their innovative efforts to in the Linkee TV and able to
improve its performance continuously (Kretzer and Maedche, 2018).
Joint Venture: It is a different opportunity in which the business can able to expand the market
by collaborating with the other small startups or merge with the large organization. If Linkee will
joins with some other small business enterprises its help to open their branches in other city or
nation as well. If business able to hire more employees or invest in higher areas. It can attract the
new user and expand its business on a large scale. Due to this strategy, the Linkee will able to
provide employment to the candidate and become part of the national economy.
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Task 3
i) Give your assessment on existing business objectives and plans.
For the development, the organization needs to have a set objective and plan which helps in the
development of the organization and business. Organizations need to make a plan and work
accordingly for achieving the predetermined objectives. Linkee limited should have a well-
determined plan for future also which helps in the expansion of its business
Business objectives
Increase the sales of the company by 15%
Issues of equity share of the company
Setting up a new office in the outside UK
Business plan
The mission of the business is to extend it outside the UK and to achieve the desired target of the
company. The company wanted to enter into a new market and want to launch a new application
also.Linkee Limited is a UK based company that has launched its application for expanding its
business.
Marketing strategy
For expanding its company needs to advertise its product on social media and another television
platform will help in the expansion of the business by extending the business in different parts of
the country
Financial strategy
Arranging the funds for the expansion of business by issues shares and debentures. Customers’
feedback is needed from time to time to expand the business within three months .arranging the
funds from private banks @ 5 percent interest (Nohria, 2017).
Feasibility Unskilled people are not accepting this
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Suitability The plan is suitable and can be easily achieved
Acceptability A good return but not accepted by some stakeholders
A competitor in the
market
Very creative market plan for expansion of the business.
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ii) Review business plans and suggest areas where changes can be made.
It is important for the manager to review and revise the business plan timely so that there can be
a timely check on all the activities which are taken by the company as there are the different
aspect which is to be revised by the company so that there can be an improvement in the working
of the company. The company needs to implement some innovative plans for the further growth
of the business (Buckingham and Goodall.,2015).
Failures of these business plans
The time spends in achieving the business objective is three months which is not enough to
implement all the plans.SWOT analysis is not properly done by the leader and the manager
which results in some issues in achieving. Plans are not suitable for unskilled people who are not
able to use this application.
kotter’s eight-step model
This theory helps in making a proper strategy of the company for achieving the targets of the
company. This is a very effective theory that is used by this company.
Create a sense of urgency which helps in the development and growth of the business and also
helps in the expansion of the business.in this making the employees aware of the needs of the
business
Build a guiding coalition means that implementing the plan of the company so that the
company can achieve its desired target on time.
Form a strategic vision means to have a clear vision which is to be followed by the company to
achieve its organizational goal.
Enlist a volunteer army means to communicate and support the employees of the company to
achieve the target of the company.
Enable actions by removing barriers means to remove the hurdles and barriers which are there
in between the goal and targets of the company
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