E-commerce Strategy: Implementation, Risks, and Security Report

This report provides a detailed analysis of an e-commerce strategy for Lions Cricket Ground (LCG), a stadium in Stratford, UK. The introduction highlights the increasing importance of technology and digitalization in business, emphasizing how e-commerce can enhance operational capabilities and help meet organizational goals. The report examines customer expectations in the digital age, including the need for accurate product representation, efficient service, and fast delivery. It assesses the potential impact of common e-commerce applications like online shopping, banking, and enterprise content management. The report then outlines an e-commerce implementation strategy for LCG, considering market analysis, physical presence, and operational processes. It also addresses the risks associated with linking business systems to the internet, such as legality issues, fraud, and internet security threats. The importance of protecting intellectual property and various security measures to safeguard e-commerce solutions are discussed. Finally, the report examines current e-commerce developments, including mobile technology, remarketing, and social media integration, and their potential incorporation into LCG's e-commerce strategy. The conclusion emphasizes the benefits of e-commerce and the importance of security measures for successful operations.

E-commerce strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1.1 Expectations of internet customers...............................................................................1
P 1.2. potential impact of common applications on an e-commerce business.......................2
TASK 2............................................................................................................................................2
P 2.1 Plan an e-Commerce implementation strategy for a company.....................................2
TASK 3............................................................................................................................................3
P 3.1 Critically assess risks of linking business systems to internet....................................3
P 3.2 importance of protecting Intellectual Properties..........................................................4
P 3.3 security measures to protect an e-Commerce solution..................................................5
P 3.4 current e-Commerce developments and assess ir incorporation into an e-Commerce
strategy organisation...............................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
With advancement of technology, and digitalization of almost every aspects of business.
Technical advancement has helped in better rise in capability and effectiveness of various
business operations and thus will help in good growth of operational capability and meeting of
targeted goals and objectives that are been taken in consideration by an enterprise.
For report, Lions Cricket Ground (LCG)has been taken into consideration. It is a stadium
in Stratford, UK. The report will cover various aspects of E commerce approach that will be
followed by ground to attract its customers and to meet their requirements in a very effective
way. The expectations of internet customers will be analysed with potential impact of e
commerce approach. The implementation strategy will be discussed upon along with risk
assessment. The protection of intellectual property and various security measures and current e
commerce development is been analysed to identify e commerce strategy in organisation.
TASK 1
P 1.1 Expectations of Internet Customers
Customers are nowadays becoming more and more tech based, their expectations have
been increased and improved that lays a very crucial and significant impact of operations of an
enterprise as Lions Cricket Ground. They will help organisation to handle business operation's
that will help in good increase in capability of operations and meeting of their goals and
objectives. As e commerce facility is fast and transparent, expectation of customers is quite high
from enterprise. Some major expectations of online customers are:
 Need to get what they see: as online market provide visual details of a product or
service. Thus, in this case, expectations of customers or online buyers pop up. To cater
such conditions, organisation like LCG will try to provide exact product or services, seen
by customers.
 Making services precise: vendor has to see through different measures to make their
product search as narrow and appropriate as they can, in order to retain their customer.
Many buyers tend to divert to or site or mediums. To prevent such situations, cited firm
has to improve their browsing services.
 Fast delivery: in this fast pace era, consumer wants its product or service to be delivered
to him as soon as possible in order to prevent any inconvenience and customer
turnaround. Besides this, it will also improve customer’s trust and satisfaction level.
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P 1.2 potential impact of common applications on an e-commerce business
The common e commerce or online business operations will help firm to handle business
activities and handle operations in a better way. This helps in meeting targeted goals and
objectives and provides good variety of operations to their customers. Besides this, excess
number of applications and operations are taken in consideration which will involve following
elements:
 On line Shopping: it will help enterprise to gain access to international customers. For
instance, a client in Australia can purchase tickety for a cricket match at LCG by means
of e commerce (Turban and et.al., 2017).
 Online Banking: transaction process will be made more convenient and faster and help
in increase effectiveness of operations. The biggest advantage is ease to transfer money
without any restriction of exchange rates.
 Enterprise Content Management: also known as ECM system, it helps in better rise in
capability of LCG to manage details of their buyer, available seats and revenue generated
using a common online system. It will help in improving core compatibility and overall
performance of enterprise and support firm to develop a good connectivity with
customers.
 Marketing approach: LCG can use this strategy to promote a sport event and it will be
cost beneficial and faster approach of marketing (Turban and et,.al., 2018). In addition, it
is an easy approach to follow.
Thus, it can be said that e commerce approach will help in better rise in compatibility and
meeting of targeted goals and handling of business operation in a more efficient and better way.
TASK 2
P 2.1 Plan an e-Commerce implementation strategy for a company of your choice
The planning of e commerce strategy for a for LCG will incorporate many strategic
operations that will help in better rise in customer satisfaction level and thus will support
meeting of targeted goals and operations (Sambhanthan and Good, 2016). This will involve use
of following elements and functions:
 Looking for a market: LCG has to primarily look after for a market place that will
help in effective management for operations and thus facilitates a good management
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of operations. As UK is one of major markets for cricket events, LCG has major
advantage to apply e commerce implications in it operations.
 Having physical presence: tangibility of product and service should be present. As
LCG is a stadium, it will help in improving accessibility of customers towards firm.
It will help business entity to maintain a database related to number of their
customers visiting for an event and thus will help in facilitating a good rise in
operational capability of an organisation (Qin and et.al., 2014).
 Designing a business and operational process: In order to make its e commerce
approach more effective, LCG has to make its operations more simplifies and less
hectic for customers. This will help firm to ensure fast service and providing of high
quality experience to their customers.
Once these elements are been met, firm can operate in a very effective way.
 He will incorporate following measures to imply e commerce:
 Employing of an efficient and skilled staff to carry out its operations (Galliers and
Leidner, 2014.).
 A good and effective software is been selected and trial is been run to test feasibility
of system for enterprise, before final implementation of organisation.
 Effective research of consumer demands, market prices and competition with
security assessment is been done.
TASK 3
P 3.1 Risks of linking business systems to internet
There are some major risk factors that have been associated with an organisation that
impacts overall performance and customer satisfaction level of a firm (Chen., Pan and Ouyang,
2014).
Some major risk factors are as follows:
 Legality: operations of e commerce sites and organisations possess certain legal
obligations and glitches many times, that will influence and their violation can cause
firm to enter into legal problems that impacts an overall performance of organisation
(Galliers and Leidner, 2014).
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 Fraud: The e commerce sites are quite susceptible to operations and actions that are been
performed by an organisation. Many times, some fake accounts charge money online
from customers on name of tickets and free services and afterwards cheat them. This
involves use of false information, that leads to loss of money and merchandise (Cao and
et.al., 2015).
 Feasibility Cost: firm look after better handling of different operations to have a good
feasibility of e commerce operations to effectively manage business operations that will
help in good rise in effectiveness of operations and meeting of targeted goals and
operations. However, in order to make system viable, firm has to spend resources which
can be quite expensive (Chaffey, 2015.).
 Internet Security: this is a major threat, that is been faced by an enterprise. The online
system is highly prone to get hacked, infiltrated or affected by viruses. Thus, the firm has
to see through the better handling of the different operations that will support a good rise
in the compatibility and safety of the data in the organisation. The utilization and
implementing the latest data security tools will help in effective management of the
operations that will support a good rise in customer satisfaction level.
P 3.2 Importance of protecting Intellectual Properties
Protecting an intellectual property of an organisation is major necessity that has to be met
in order to handle operations and actions of firm. The intellectual property of organisation will
see through better meeting of targeted goals and operations and thus will support good handling
of actions and operations that will help in better rise in type performance of LCG (Cao and et.al.,
2015).
Some effective reasons for protecting Intellectual Property are as follows:
 Theft: data theft is major issue that is been faced by organisation. Stealing of vital data
may cause a loss of market share and revenue generation.
 Loss of Customers: inability of firm to maintain security of data will cause firm to lose
vital customer base. This decrease effectiveness of enterprise in operations.
 Decrease in Value of Assets: as important data is been lost, and vital info is been leaked.
The value of assets decreases and causes major loss and break down of firm (Turban and
et.al., 2017).
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 Legal Issues: loss of intellectual property and customers’ personal data, this may cause
firm to land up in legal trouble, impacting brand image.
Thus, it can be said that the safe guarding of the intellectual property is the prior need and
requirement of an organisation that will help in good rise in the effectiveness of the enterprise
and meeting of the targeted goals and objectives that are been set by LCG.
P3.3 Security measures to protect an e-Commerce solution
Various diverse security measures have been taken into considerations by an organisation
that will impact loss of operation's and thus facilitates better establishing of effective
functionality of enterprise (Sambhanthan and Good, 2016). This will help in increasing
effectiveness of organisation. Besides this, it will also facilitate a good increase in customer
satisfaction level. Some major security measures that are taken in consideration are as follows:
 Access control: LCG can look after better management of controlling of access that is
been processed by its management. This will help in effective rise in operations. This will
help in preventing tempering of data, thus will facilitate a good management of business
operations, and thus will look after good rise in trust level of customers (Awa, Ojiabo and
Emecheta, 2015).
 Vulnerability management: firm will also look after management of vulnerability that
help in effective growth and improvement in performance of cited organisation. This will
reduce chances of decrease in loss and break down of system.
 Uses of antivirus: this will help firm to prevent data loss and destruction of e commerce
system by means of antivirus software that will improve performance of operations and
meeting of targeted goals in a better way.
P 3.4 Current e-Commerce developments and assess their incorporation
The increase in demands has a major impact in customer satisfaction level that causes
firm to grow and develop in very effective way (Akter and Wamba, 2016). Some e commerce
development measures are:
 Mobile technology: use of mobile technology will help in better rise in operations that
will help in good growth in accessibility of organisation.
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 Re marketing: There marketing approach followed by LCG that will help in effective
handling of operations that will support good development and increase in effectiveness
of functions within firm (Chen, Pan and Ouyang, 2014).
 Links with or sites: association of e commerce system of LCG with or e commerce firm
will help in superior growth of operations that supports a good rise in effective rise in
compatibility of cited business enterprise (Qin and et.al., 2014.).
 Social Media Approach: use of social media platforms can be beneficial for
organisation to promote and develop new product and services by LCG that will help in
better connectivity of business operations.
CONCLUSION
From report and analysis process, this can be said that e commerce process is very
beneficial and effective for operations. Other than this, various security and preventive measures
that will help in better rise in effectiveness of operations. The impact of e commerce has on
performance of organisation and importance of e commerce sires will help in good rise in
compatibility of organisation. Thus, on the basis of the analysis this can be said that the e
commerce helps in the good rise in the customer satisfaction level and the management of LCG
will see through the effective management of the operations. It will improve the accessibility of
the firm and will help in good rise in customer satisfaction level that will help in suitable rise in
productivity and revenue generation of the cricket enterprise in a much effective and better way.
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REFERENCES
Books and Journals
Akter, S. and Wamba, S.F., 2016. Big data analytics in E-commerce: a systematic review and
agenda for future research. Electronic Markets, 26(2), pp.173-194.
Awa, H.O., Ojiabo, O.U. and Emecheta, B.C., 2015. Integrating TAM, TPB and TOE
frameworks and expanding ir characteristic constructs for e-commerce adoption by
SMEs. Journal of Science & Technology Policy Management, 6(1), pp.76-94.
Cao, M. and et.al., 2015. Automated negotiation for e-commerce decision making: A goal
deliberated agent architecture for multi-strategy selection. Decision Support Systems, 73,
pp.1-14.
Chaffey, D., 2015. Digital business and E-commerce management. Pearson Education Limited.
Chen, J.E., Pan, S.L. and Ouyang, T.H., 2014. Routine reconfiguration in traditional
companies’e-commerce strategy implementation: A trajectory perspective. Information &
Management, 51(2), pp.270-282.
Galliers, R.D. and Leidner, D.E. eds., 2014. Strategic information management: challenges and
strategies in managing information systems. Routledge.
Qin, Z. and et.al., 2014. E-commerce strategy. Springer.
Sambhanthan, A. and Good, A., 2016. Strategic advantage in web tourism promotion: An e-
commerce strategy for developing countries. In International Business: Concepts,
Methodologies, Tools, and Applications (pp. 597-618). IGI Global.
Turban, E. and et,.al., 2018. Business-to-Business E-Commerce. In Electronic Commerce
2018 (pp. 123-166). Springer, Cham.
Turban, E. and et.al., 2017. Electronic Commerce 2018: A Managerial and Social Networks
Perspective. Springer.
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