MAC Cosmetics Advertisement Analysis: Product and Marketing Strategy

This report analyzes a MAC Cosmetics advertisement focusing on the 'Patent Paint Lip Lacquer' lipstick range. It examines the advertisement's format, content, and target audience, highlighting the use of video presentations and celebrity endorsements to attract customers. The report details how the advertisement utilizes bright colors, testimonials from makeup artists, and the context of a fashion week event to showcase the product's qualities like vibrancy, longevity, and ease of use. The purpose of the advertisement is to increase product sales and brand recognition by leveraging the influence of celebrities and makeup artists. The analysis also considers the potential impact of the advertisement on the target customers and the strategies used to convince them of the product's value and effectiveness. The provided link to the advertisement shows the effectiveness of the advertisement.

Running head: ADVERTISEMENTS
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Authorship
The media message is constructed completely by the MAC Cosmetics and published in the form
of video presentation. The message of this advertisement is to share information about the new
launch of Patent Paint Lip Lacquer, a lip stick range of the company. In this message, the
characters like models and artists have been used who are the most essential actors to show the
utility of the product. The message shows the support and happy expression of the models by
using this product Patent Paint Lip Lacquer which is quite convincing to the customers.
Format:
The format of video presentation in advertising the makeup ranges is always attractive. This is
due to the fact that the makeup brands always use bright colors and light to showcase each of the
products. If this was an image format, then the audience might not be able to listen to the artists
nor could they see the models of different complexions wearing different lipstick shades. Along
with different tints, the thoughts of different international makeup artists regarding this new
product are attached. This effectively attracts the audience and leads them to buy this product.
Audience:
The impact of this particular advertisement upon the customers is different. The target
customers in this advertisement are mainly the women who love to wear the expensive lipsticks
mainly of this particular brand. The range of lipsticks are of high range as well as long lasting.
The tenacity of this lipstick can be a question to be asked by the customers because some of them
already have understood or know how long the lipstick remains but not all of them know as these
customers may have not used the products or this particular company before that.

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Content:
The content of this particular advertisement is highly attractive. Through the content of
the advertisement Patent Paint Lip Lacquer has been shown to have all the best qualities that a
lipstick in this current market available. The most important thing in this advertisement
mistreated to the choice of occasion. The company has used fashion week event to show the
application of the product. The choice of words are precise to describe the quality of the
product. The company has not shown its claim about this product very intelligently let the
internationally reputed makeup artists to share their views about the product. The adjectives like
as spectacular, shiny, vibrant, long lasting, hydrating and easily usable. These adjectives have
effectively touched each of the demands of the target customers. In addition to this, the choice of
the pictures and models taking part on the fashion week
Purpose
The main purpose of this advertisement is to reach the target customers more smoothly as
the support of the celebrity models and makeup artists can easily convince the customers of all
kind. The purpose is to make profit though product development. Now this range of lipsticks
which the company has chosen to publish has successfully attracted the customers and led them
to but the product.
The link below shows the advertisement and have been very popular among the target customers
https://www.youtube.com/watch?v=Dfb9c1Mk0oM.