Export Plan for Liquid Shield: China, India, UAE, GMS 723

This export implementation plan for Liquid Shield, a revolutionary stain repellent, details the company's strategy to enter the markets of China, India, and the UAE. The plan begins with an executive summary and an introduction explaining the rationale for exporting, followed by a situation and background analysis that includes product description, personnel considerations, industry structure, competition, and the use of FOB INCOTERMS. The marketing component covers target market selection, product pricing, distribution methods, and sales goals with profit and loss forecasts. The tactics section outlines action steps for primary and secondary target countries. The plan also includes an export budget and a pro forma financial statement, concluding with a discussion on the factors contributing to the venture's anticipated success. The plan emphasizes the product's unique water-based, non-toxic formula and its competitive advantage in markets seeking eco-friendly alternatives.