This report presents a strategic marketing plan for Lisa's Hummus and Dips, a New Zealand-based company in the food industry. It begins with a business introduction, outlining the company's vision, mission, and market situation, including the growing food industry and health-conscious consumers. The report analyzes the competitive landscape, highlighting competitors like The CO and Just Hummus, and details Lisa's Hummus's product offerings, target markets (vegetarians and health-conscious consumers), and competitive advantages. The marketing mix, including product (healthy food, hummus flavors, and ingredients), price (price penetration strategy), place (brand store and online presence), and promotion (brand awareness, online promotion, and social media), is thoroughly examined. The report identifies future growth opportunities such as online trading, international expansion, and B2B growth. It outlines marketing strategies, goals, and tactics, including B2C and B2B distribution plans, pricing strategies, and promotional tactics like email marketing, social media, and print advertisements. The report also assesses the impact of the proposed marketing strategy on net profit, intangible assets, and stakeholder value, along with key performance indicators (KPIs) such as customer turnover rate and sales percentages.
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