Consumer Behavior and Food Products: A Literature Review Analysis

This literature review analyzes consumer behavior in the context of food products, examining the evolving preferences and purchasing habits of consumers. It explores the influence of various factors on consumer choices, including the impact of marketing strategies such as discounts and promotions. The review delves into the significance of customer expectations, the role of different departments within companies in shaping consumer perceptions, and the impact of health consciousness on food consumption patterns. Furthermore, it discusses the influence of technology, the importance of research in purchase decisions, and the adaptation of products to local preferences. The review also outlines the steps involved in the consumer purchase decision process, including need identification and information gathering. This analysis provides a comprehensive understanding of the dynamics of consumer behavior in the food industry, offering valuable insights for businesses seeking to enhance their marketing strategies and cater to changing consumer demands. The review also highlights the impact of fast food consumption and its associated health risks, and how companies can adjust their strategies to meet consumer needs.

Literature Review

Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1

INTRODUCTION
Around the world, there are different type of companies that aim at delivering their
customers with high quality services. There are firms that deliver similar type of services and
products. These are highly effective to make sure that appropriate steps are taken so all the
requirement of customers and identified and steps are taken accordingly. From past many years
there are tremendous changes identified in relation with the consumer behaviour for food
products. The type of quality that were provided to people were high and individuals were
conscious regarding the products that they should purchase. Main focus of the study is to analyse
the consumer behaviour for food products. Further, determines various areas that can be studied
for their products in future. This analysis will be helpful enough to interpret the strategies that
can be applied by companies to raise their sales and profitability.
LITERATURE REVIEW
This is considered to be an important part that enables to provide in depth knowledge and
understanding. There are different type of research that are carried out on similar research. When
these are analysed, then it makes researcher to provide adequate knowledge and understanding.
Below given are different aspects covered in the research:
Background about customer behaviour
According to _______ customers are the one who make use of the services and products
that are delivered by companies. They have proper understanding about issues that are faced by
them. There are certain expectations that individuals have and when these are fulfilled, then it
enables to boost up the moral. In this context, expectations can be low price, high quality,
quantity, etc. When these are considered by the firm, then it makes the business to attain their
goals and objectives in effective manner. As per ______ companies set up their goals and
objectives so that they are able to develop path through these can be reached. Ultimate aim of
any firm is to gain maximum profit. This is possible only when management understand the
requirement of customers and steps are taken by them so that rate of satisfaction can be met.
______ stated that strategies like discount offers, free gifts, etc. also make the business to
change perception or behaviour of customers in positive manner. All these are highly effective
for the firm to attain their goals and objectives. There are different departments that work when
towards goals for the business to raise their sale and profitability. Marketing department is the
1

one that is focused on changing the perception to positive. All these are effective to make
individuals know about the products and when people get to know more, then rate of sales
increases. In this modern world, people are conscious about their health. In recent years there are
many changes that are identified in relation with eating habits like the rate of fast food has raised.
These are considered to be type of products that have high fat content and causes serious health
related issues like obesity, high blood pressure, etc. These changes in eating habits are making
individuals to get addicted to fast food. Majority of people around the world have appropriate
understanding for the negative issues that they face due to consumption of fast food. However,
there are many reasons due to which people do not stop consuming these type of food products.
One of the main reason for this situation is time. People in this modern world are do not have
time for themselves and to save their time, they prefer to consume fast food or frozen food
products. These make individuals to face serious health related problems. Main issues faced is
that people face difficulties in memory and learning problems, increases risk of dementia,
chemical changes can lead to depression, etc.
People who are conscious regarding their health are focused on making individuals know
about the strategies that are applied by them so that they can make people learn about the way
that can encourage them and make them purchase the products. As per ________ the total
number of times that people get to know about the product are effective enough to make the
business raise their profitability. With advancement in technology there are many options that are
provided to customers in which comparison of products are done that are delivered by different
companies. These are helpful enough to make the business develop strong customer’s base. The
behaviour of customer is serious when they research for the products. In all type of purchases
that are made by people includes research to be carried out so that they are able to select the most
appropriate product that meets the requirements. Apart from the consideration that is made by
people also differs. For example, McDonalds is one of the well know company in food industry.
The type of products that are provided by cited firm at a particular country will not be sold at
other countries. In other words, the products that are sold at Australia by McDonalds is not sold
at Australia. This is because these changes are made as per the preference of individuals at these
counties. The taste and preferences of individuals are different in each of the countries. When
products are sold as per the requirements and preference. This is helpful enough to make the
business attain their goals and objective in effective manner.
2

Factors affecting customer behaviour
There are different factors that affect the customer behaviour. This refers to the
acquisition, consumption and selection of goods and services in order to meet their needs. In this
context, there are different type of process that are involve. With this respect, below given are
the steps involved in purchase decision by customers:
Need identification: In order to make a purchase decision, it is important to identify need
or requirement. When need is developed, then individuals try to find out sources with the help of
which the requirements can be fulfilled.
Information source: Information plays vital role in order to identify the most suitable
product that will be helpful enough to raise the satisfaction level.
3