Customer Experience Literature Review: Trends, Challenges, and Impact

This literature review synthesizes findings from various articles focusing on customer experience and its impact on business development. It covers topics such as the role of digital tools and social media in shaping customer perceptions, the importance of aligning business practices with societal values, and the necessity of understanding customer needs for effective product distribution. The review also highlights the significance of customer loyalty, brand experience, and service quality in fostering positive customer relationships and driving business growth. Ultimately, the synthesis emphasizes that businesses must prioritize customer experience management to maintain goodwill, attract long-term customers, and achieve sustainable business success. Desklib provides access to this and many other solved assignments.

1. Arora, A., 2021. Gender diversity in boardroom and its impact on firm
performance. Journal of Management and Governance, pp.1-21.
The strong fascination from client its significant viewpoint to incorporate
legitimate and powerful computerized apparatuses for long haul fascination and gets by
in late market pattern.
2. Batra, M. M., 2019. Customer experience: trends, challenges, and managerial
issues. Journal of Competitiveness Studies. 27(2). pp.138-151.
Client experience fundamentally impact from innovation instruments like online
media, applications, sites and a lot more which impacts on client outlook. In setting of
client experience web-based media exceptionally influences on client direction.
3. Becker, L. and Jaakkola, E., 2020. Customer experience: fundamental premises and
implications for research. Journal of the Academy of Marketing Science. 48(4). pp.630-
648.
Likewise it impacts client fascination and impact their experience due to different
business offer types of assistance by means of purposes of innovation apparatuses.
4. Brennan, N.M., 2021. Connecting earnings management to the real World: What happens
in the black box of the boardroom?. The British Accounting Review. 53(6). p.101036.
Association when choose to send off new items they in all actuality do have
significant obligation that they not give mischief to society individuals, their way of life,
accepts and esteems since it severely impacts on exercises of person.
5. Chen, S. And et.al., 2021. Customer engagement research in hospitality and tourism: a
systematic review. Journal of Hospitality Marketing & Management. pp.1-34.
Business markets and merchants when they truly do have clearness of
requirements and needs of client its vital to disseminate them unique and appropriate
item. It increments business capital with positive way.
6. Gollnhofer, J. F. and Schüller, S., 2018. Sensing the vocal age: managing voice
touchpoints on alexa. Marketing Review St. Gallen. 35(4). pp.22-29.
Client faithfulness is one of the main parts of purchaser viable experience.
7. Goodman, J., Pearson, H. and Mthombeni, M., 2021. Sources of accountability inside the
boardroom. European Business Review.
Fruitful augmentation of brands mostly alludes to incorporates exercises which
fundamental to follows by business advertising division or others for successful client
experience
8. McCarthy, N. And et.al., 2021. Enterprise imaging and big data: A review from a medical
physics perspective. Physica Medica. 83. pp.206-220.
Business has obligation to foster powerful client experience for upkeep of
altruism and long haul client fascination.
9. Morgenstern, J. D. and et.al., 2021. Perspective: big data and machine learning could help
advance nutritional epidemiology. Advances in Nutrition. 12(3). pp.621-631.

It helps to promote theories of customer experience which develop knowledge for
develop positive customer experience.
10. Rahimian, S., and et.al., 2020. Developing a Customer Experience Management
Framework in Hoteling Industry: A Systematic Review of Theoretical
Foundations. Journal of Business Management. 12(3). pp.523-547.
This author develop higher effectiveness in building of customer experience
management makes more consistency in business activities with sustainable manner.
11. Rasool, A., Shah, F.A. and Tanveer, M., 2021. Relational Dynamics between Customer
Engagement, Brand Experience, and Customer Loyalty: An Empirical
Investigation. Journal of Internet Commerce. pp.1-21.
It promotes ideas for develop higher effectiveness with involvement of
appropriate approaches with perfect customer engagement with development of brand
experience.
12. Sun, Y., and et.al., 2021. WeChat mobile-payment-based smart retail customer
experience: an integrated framework. Information Technology and Management. pp.1-18.
Customer experience promotes ideas and with application of technology and
management.
13. Bahadur, W., Aziz, S. and Zulfiqar, S., 2018. Effect of employee empathy on customer
satisfaction and loyalty during employee–customer interactions: The mediating role of
customer affective commitment and perceived service quality. Cogent business &
management. 5(1). p.1491780.
Customer satisfaction develop more effectiveness in business growth and business
management team has duty to engage individual who has great knowledge and idea for
quality and consistency in business performance.
14. Ashraf, S., and et.al., 2018. Impact of service quality, corporate image and perceived
value on brand loyalty with presence and absence of customer satisfaction: A study of
four service sectors of Pakistan. International Journal of Academic Research in Business
and Social Sciences. 8(2). pp.452-474
Corporate image develop values of brand and it can be possible when business manager
develop higher concern and focuses on better customer experience.