A Literature Review on Social Media's Influence on Student Behavior

This literature review delves into the multifaceted influence of social media on students. It begins by defining social media and its evolution, highlighting its role as a communication tool and its impact on modern business practices. The review then explores the concept of social media news, contrasting it with traditional news sources and discussing the associated risks, such as the spread of misinformation. A significant portion of the review focuses on the positive and negative impacts of social media on students, examining how it can affect social intelligence, emotional well-being, academic performance, and career goals. The review references several studies and research papers to support its findings, providing a comprehensive overview of the current understanding of social media's effects on students. Overall, the review underscores the importance of critically evaluating the use of social media and its potential consequences on individuals and society.

Running Head : LITERATURE REVIEW
Literature Review
Name of the Student
Name of the University
Author Note

1LITERATURE REVIEW
Social media and its significance
The social media is actually about the applications and the websites which are designed
to allow people in sharing a specific content quickly, in real-time and efficiently too. According
to Anfara and Mertz (2014), there are many other people who have defined the social media as
those applications on their tablets or smartphones. However, the truth is actually about the
communication tool which has started with the starting of the computers. This specific
misconception actually generates from the truth that the users of social media access their own
through the applications. As per the views of Etikan, Alkassim and Abubakar (2016), the ability
of sharing the opinions, the photos, the events in the real time has actually changed the way
people live and the way the world does business. There are retailers found using the social media
in the form of an integral part of the marketing strategy for seeing the measurable results. The
social-media is a set of some computer-mediated technologies that enable the sharing or the
creation of some ideas, the information, the career goals and other forms of the expression
through some virtual networks and the communities as found from the observations of Kirwan,
Fullwood and Rooney (2018).
There are varying definitions of social media such as social media sites are one of those
interactive Web 2.0 Internet-linked applications. It is also a user generated content as the text
comments or the posts, the digital photos, the data which is generated through the online
interactions which is the life-blood of the social media (Etikan, Alkassim & Abubakar, 2016).
Also, the facilitates of social media and the growth of the online social networks through linking
a user’ profile with some other individuals or the groups. It can be said that the social media
quite differs from the paper-based media along with the traditional electronic media as Radio
broadcasting, TV broadcasting in different ways as frequency, quality, usability, interactivity, the

2LITERATURE REVIEW
performance and immediacy (Boddy, 2016). There are many social media sites such as
Facebook, WeChat, YouTube, Twitter, Snapchat, Telegram, Reddit and many others.
Social media news
The social media news is referred to as the social news simply referring to a modern
tendency of getting specific news from the social media instead of a more traditional source of
the news. It can take many different forms such as the news shared by people in the friend list,
their status updates or reading of the news shared by liked pages or followed pages. There is
nothing wrong with the news of social media. In fact, it can be a useful filter through which one
can receive the social news. It further allows people to see an event and see the reactions of other
people among the social network. It mimics the way people have received some news before
getting printed by the printing press. However, there are some dangers too for the social news
such as the unreliability.
Kirwan, Fullwood and Rooney (2018) have found that It is quite difficult to tell about
the sources along with the social news and verifies the quality of that particular news. It has
resulted in whatever is called the ‘fake news’ that is inaccurate in and in certain cases quite false
a news completely spread simply for the benefit of the brand which spread the news. Also the
delivery of the high-quality content to the viewers regarding the optimization of the site for
search, the covering of the breaking news becomes an extremely fantastic aspect of becoming
able to do so on a website particularly. In this manner, while sharing the news to the social
media channels is such a great way of having more shares from the network establishing the
authority as a place of getting some useful information. It is to be noted that while breaking the
ground breaking news, one must not provide the site a particular sense of the relevancy and the
position in the form of the great source of information.

3LITERATURE REVIEW
Influence of social media on students
As found from then research of O'Keeffe and Clarke-Pearson (2011), the social media is
impacting the students’ upto greater extent both positively and negatively. The positive impact of
social media develops the social intelligence of the students along with the understanding of all
the human behaviors. Among the negative impacts, it is found that social media makes the
students extremely angry, materialistic and addicted to many wrong deeds (Lim et al., 2017).
However, the problem is not in this part, but the problem is when people use the social media
platforms without analysing its consequences on the society, the family and the country as a
whole. This is the reason behind social media not being a great tool for the purpose of personal
development and a tool for social destruction.
Students can get deviated from career goals. It is found that the use of social media
consumes most of the productive time of the students. It deviates the students from the personal
development and career focus. Instead of practicing meditation, yoga, the students are using all
of their times in sharing, liking, posting selfies and chatting according to the research of Romero
et al., (2011). The parents are found to be busy in their daily life activities. They do not have
time for communicating with their kids. The teenagers feel bored during the time of their study
and become inclined and then addicted towards social media. It has become a new playground
for the students and those students and use Facebook and other social media sites for joy and fun.
As per the views of Rahim, Ismail and Samy (2014), the students can also be influenced through
the anti-nationalist and the elusive practices of politics on the social media. The contractor of the
religious conversation on the social media actually keeps searching for a scope to penetrate the
integrity of the countries through leaving impact on the students.

4LITERATURE REVIEW
Reference
Anfara Jr, V. A., & Mertz, N. T. (Eds.). (2014). Theoretical frameworks in qualitative research.
Bandari, R., Asur, S., & Huberman, B. A. (2012, ay). The pulse of news in soc al media:
Forecasting popularity. In Sixth Internaional AAAI Conference on W logs and social Media.
Boddy, C. R. (2016). Sample size for qualitative research. International Journal, 19(4), 426-
432.
Etikan, 1., Alkassim, R. , & Abubakar, S. (2016). Comparision of snowball sampling and
sequential sampling technique. Biometrics & Biostatistics International Journal, 3(1), 1-2.
Godin, D., & Zahedi, M. (2014). Aspects of research through design. Proceedings of DRS
2014: Design 's Big Debates, 1, 1667-1680.
Kirwan, G. H., Fullwood, C., & Rooney, B. (2018). Risk factors for social networking site
scam victimization among Malaysian students. Cyberpsychology, Behavior, and Social
Networking, 21(2), 123-128.
Lange, D. B., Yang, H. C., Zhang, X., Wheeler, G. A., Joyce, J. J., Moore, D. M., & Pandit, B.
(2016). U.s. Patent No. 9,294,576. Washington, DC: U.s. Patent and Trademark Office.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media
influencers on purchase intention and the mediation effect of customer attitude. Asian Journal
ofBusiness Research, 7(2), 19-36.

5LITERATURE REVIEW
Nadzir, M. M., Harun, N. H. , & Hassan, M. G. (2019, April). Social media engagement on
Malaysian government agencies Facebook pages: An empirical analysis. In 2019 IEEE Jordan
International Joint Conference on Electrical Engineering and Information Technology (JEEIT)
(pp. 717-719). IEEE.
O'Keeffe, G. S., & Clarke-Pearson, K. (2011). The impact of social media on children,
adolescents, and families. Pediatrics, 127(4), 800-804.
Rahim, F. A. , Ismail, Z., & Samy, G. N. (2014). Information privacy concerns in the use of
social media among healthcare practitioners: A systematic literature review. Advanced Science
Letters, 20(10-11), 2176-2179.
Romero, D. M. , Galuba, W., Asur, S., & Huberman, B. A. (2011, September). Influence and
passivity in social media. In Joint European Conference on Machine Learning and
Knowledge Discovery in Databases (pp. 18-33). Springer, Berlin, Heidelberg.