Literature Review: Website Development, Design, and Integration Issues

This literature review explores various facets of web development, encompassing the evolution of websites, the significance of website design, and the challenges encountered during the development process. The review emphasizes the growing importance of websites for organizational outreach and the use of software engineering models. It delves into the methodologies employed in web development, including formalized design techniques, usability, accessibility, and the crucial role of APIs for website integration. The review also addresses challenges related to web design, such as usability issues, website responsiveness, and the importance of SEO. It examines design guidelines, the impact of user satisfaction, and integration problems, providing insights into effective website development strategies. The paper also includes case studies on SEO techniques and solutions to overcome common website design issues.

Running head: LITERATURE REVIEW
LITERATURE REVIEW
Name of the Student
Name of the University
Author Note:

2LITERATURE REVIEW
Introduction
Developing websites is associated with growing the IT operations, outreach and activities
within numerous organizations worldwide. However, the process of website development and
operations to guide such development goes through multiple channels and software
engineering models. The process of organizational web development can vary depending on
numerous factors such as remote teams, outsourcing of development, agile software
engineering processes, team sizes, and communication. Numerous organizations use various
processes ranging from formalized website design techniques such as hierarchy charts,
storyboards, customer interviews and design thinking strategies to understand business
requirements. Following these activities, web development organizations may employ
graphic designers to use different kinds of website layout standards, prototyping, and design
techniques to discuss potential designs with the customer. After locking of the business
requirements from the customer side, web development teams to progress towards the various
stages of software engineering, testing, and documentation to complete a web engineering
and development project.
The growth of website mainly occurs due to a large number of factors which is mainly
inclusive of perceiving strength to the structure of an organization and the fact cannot be
ignored that development of the internet has created a platform in which small organization
can project corporate presence which is equal in comparison to a large number of firms.
Increasing amount of website development has ultimately led to the development of work
which is being carried out in some organization which merely implies the fact that provided
work should be carried out in more effective and efficient way. So it can be easily concluded
that it can easily provide a large number of benefits to the organization so that it can easily
have some kind of methodology and best practices so that it can easily guide IT staff by the
help of development projects.

3LITERATURE REVIEW
Generally, most companies have an array of web technologies running websites that need
synch and work together. Enterprise websites and platforms have their employees, customers,
and business partners as users and stakeholders requiring important functionality and access
to enterprise content for performing their jobs. Typically, all these
new applications operate inside a browser interface. These applications can exist inside or
outside of physical network gateways to an organization. As a result, integration of websites
and applications is an important consideration in the adoption of web technologies. Popularly
in modern IT organizations, web applications tend to communicate with each other using an
Application Programming Interface (API) which can be leveraged for integration.
A second most important aspect of the functionality of the website is mainly related to its
usability and associated accessibility. Accessibility of web is mainly related to developing the
website which more navigable and normally removing obstacle when it is traced to the
internet through various electronic devices. Web accessibility mainly entails the fact of
overcoming more kinds of disabilities which are limited to internet access. So as a matter of
fact new kind of research and finding is considered to be imminent to have a look beyond it.
The first question which is encountered in order for considering accessibility, constraints, and
role of the profession who are mainly involved in the development of websites like web
designers, developers, and assurance of quality of engineers. Generally, a web is not limited
to meet all the kind of needs which is needed by an organization and providing the sites until
and unless it provides needs of intended users and also tends to provide quality of use.
It is mainly limited to websites which are used as a sign of incompetence of corporate. For
proper implementation of the website which mainly requires efficient and requires satisfying
of user-based control design.
Challenges involved in designing a website

4LITERATURE REVIEW
The development and increased use of World wide web for both seeking information and
electronics based tool. The interface of the web has developed to a large extent. The poor
functionality of interface is considered to be one of the potential reason for web usability.
Various kinds of web design checklist have been developed with the focus or idea which is
used for identifying, designing and evaluation of various kinds of criteria for a large number
of website. A large number of it based on individual options and preference of criteria for
other media which is mainly used for the interface. On analysis the checklist which is
provided three things have come into action like it is unclear of fact whether it is inclusive of
various kinds of design, it is unclear of fact that the provided factor is considered to be more
useful to some other aspects to some kind of aspects. Thirdly it is unclear of the fact that
whether addressing the above-stated factors is sufficient for making other website more
satisfied. It is much focused to keep the websites more interested and it eventually motivates
the users to providing revisit of the various website. So it can be easily effectiveness of
website can be easily concluded is considered to be unknown on a large platform. Most or
major part of the checklist can easily pay attention for effective and motivation aspects of the
website. Certain aspects of increasing importance are all about differentiation of website of
pleasing people. Satisfaction of users within a website or user can be stated is one of the goal
of web designers for achieving goals and objectives. Satisfied users tends to spend much
longer time at a particular website and may tend to revisit the website and also tend to
provide some kind of recommendation for the website. The ultimate goal is increase the
number of people is to focus on the things which web designers wants to achieve. All the
satisfied users around the globe visit the website and can easily recommend the website to
others. The ultimate notion of this website is to increase the number of people who mainly
depend on the web for having information and conducting a large number of business. So it
can be concluded that it is very much useful for analysing the things which ultimately makes

5LITERATURE REVIEW
the user much satisfied to a large extent. So finding some of the present empirical studies is
often considered to be much surprising. It mainly points out the need for the development of
a theory based work and after that testing some of the assumptions which are needed for
granting. The ultimate goal of this study is investing the various kinds of factors which are
involved from the various theoretical based framework. Now after analysing the place or
environment of work it can be easily believed that the underlying goals are important for
motivating various kinds of website like motivation of website for providing conditions and
environment which can ultimately minimize the people which have created an environment
for reducing dissatisfaction and increasing employees by more focusing them which focus on
achieving high value of task. Designers are more focused on minimizing the dissatisfaction of
users and increasing continuous use and users should be aware of both hygiene and
motivation of factors. Empirical data mainly focus on the fact web users around the globe can
easily make use of hygiene and motivational concepts for identifying mainly two kinds of
design based factors.
Rules and Guidelines for designing of website
There are ten rules for the design of the website that are
 The simple design of the website
 Design for attracting users.
 Navigation should be designed in a proper way.
 Consistency is considered to be a key feature.
 Colour is important things.
 The website should be designed to be responsive.
 The website should be developed for multiple browsers.
 Analysing the website for any kind of errors.
 Good quality of content

6LITERATURE REVIEW
 An individual should write the codes.
The simple design of the website: Looking for too much page can easily result in the
creation of too much confusion (Nielsen, 2016). The user gets frustrated when they
have to scroll down rows of links and images for finding the thing they are looking
for. The overall image of the website that looks and feels should be best so that it can
easily attract a large number of users.
Responsive nature of website: User will access the website from a large number of
devices which ranges from smartphones to systems. It is vital to display the website as
per the different size of the screen.
Usability problems on the website
The tittle web page is considered to be a very important part of any website. The first
benefit which can be obtained is that it can easily provide good communication with various
visitors. The website should be designed in such a way that user can easily figure out if the
provided content is at the right place or not (Hasan, 2014). The second reason to have an SEO
is that search engine needs to have a different kind of rank on a particular page. The first
benefits which must be taken into account are each website ensures succinctly. For good
website, its design should be good and one needs to have a good copy. A copy is a well-
known term which is used for describing all the content of the website in form of text.
Developers should focus on following points like stronger, higher contrast colors along with
large fronts. Developers can also make use of icon for attracting users. Another thing which
is taken into account is that text be short and can be easily digested.
Solution to overcome the problem
There are various kinds of methods which can be used for overcoming issues in the
design of the website. No kind of small business can easily manage and maintain their

7LITERATURE REVIEW
website with any kind of ongoing support. If the design of the website is good, then it can
easily attract a large number of users (Gul and Saqib, 2015). The poor design of the website
will ultimately create a bad image of the website. It will ultimately reflect the credibility of
various websites and also help the website with new kinds of customers. A good design of the
website will ultimately help in drawing a large number of users in comparison to a website
which is poorly designed. Another kind of issues encountered is that various organization
find it difficult to make a large number changes on the website. It merely focuses on fact that
poorly designed websites have no kind of option to their rating or performance on various
search engines like Google.
Case studies in the paper
The paper focuses on SEO which is used for moving websites up in Google ranking.
There are mainly two types SEO has been described like the Black hat and white hat. At
present black hat, the technique has been banned by Google (Nagpal et al., 2015). If a
website, make use of black hat technique then an individual can be banned from Google.
While the white hat is a well-known which has not been banned by google. This particular
technique should be used with proper caution.
Integration problem of website
There is a large number of integration problem in the design of the website:
 Time-consuming: In spite of the budget and various kinds of resources major of the
requirements required to provide a technology solution for delivering the project at a
much faster rate (Grigera, Garrido and Rossi, 2017). In the domain of integration,
judging of correct API can be considered to be a crucial part. Web-services or even
hand-coded solution have been built in such a way that it has to test before its
deployment.

8LITERATURE REVIEW
 Impractical: For various kinds of application which run outside the modification is
not even possible (Hertzum, 2016). When a user is a will to open up a system it is
considered to be difficult for opening and lastly, its ability for integration would be
much difficult. This mainly involves changing application and its logic which can be
easily used for time-consuming effort.
 Expensive: Traditional integration of application generally depends on the total cost
of control involved in the application (BENAIDA and NAMOUN, 2018). This merely
focuses on the significant amount of cost which is required by highly skilled staff
members.
Relation of integration problem with the project
Web integration can be considered to be helpful in providing benefit to our project by
lower cost, deployment at a much faster rate, overall integration, lower kind of skill,
lowering of involved risk (Panda, Swain and Mall, 2015). By the help of web integration,
the required effort is considered to be much less in comparison to any traditional kind of
integration. As the integration of browser is well understood by both users and
programmers the design of application should be such a way that it can less prone to a
large number of attacks. A traditional kind of integration generally requires skilled staff.

9LITERATURE REVIEW
References
BENAIDA, M. and NAMOUN, A., 2018. An Exploratory Study of the Factors Affecting the
Perceived Usability of Algerian Educational Websites. TOJET: The Turkish Online Journal
of Educational Technology, 17(2).
Grigera, J., Garrido, A. and Rossi, G., 2017, October. Kobold: web usability as a service.
In Proceedings of the 32nd IEEE/ACM International Conference on Automated Software
Engineering (pp. 990-995). IEEE Press.
Gul, H. and Saqib, M., 2015. Usability evaluation of an educational website in Saudi
Arabia. VAWKUM Transactions on Computer Sciences, 8(2), pp.1-9.
Hasan, L., 2014. Evaluating the usability of educational websites based on students'
preferences of design characteristics. International Arab Journal of e-Technology, 3(3),
pp.179-193.
Hertzum, M., 2016. Usability testing: too early? too much talking? too many
problems?. Journal of Usability Studies, 11(3), pp.83-88.
Nagpal, R., Mehrotra, D., Bhatia, P. and Sharma, A., 2015. FAHP approach to rank
educational websites on usability.
Nielsen, J., 2016. Nielsen norman group. Internet: https://www. nngroup. com, 24.
Panda, S.K., Swain, S.K. and Mall, R., 2015. An investigation into usability aspects of E-
Commerce websites using users’ preferences. Advances in Computer Science: an
International Journal, 4(1), pp.65-73.