This literature review delves into the entrepreneurial journey of Mark Zuckerberg, focusing on his innovative approach and the creation of Facebook. It explores Zuckerberg's entrepreneurial orientation, highlighting his passion for technology, market testing strategies, and the impact of going public. The review outlines key aspects of innovation, including collaboration, ideation, and implementation, while also examining the competencies and mindset critical for commercialization. Furthermore, it compares Zuckerberg's approach to those of other successful entrepreneurs like Bill Gates, Larry Page, and Steve Jobs, examining how their ideas have shaped consumers and communities. The paper concludes by summarizing the key factors that contributed to Zuckerberg's success and the lessons that can be learned from his entrepreneurial journey, providing insights into his vision, leadership, and ability to adapt to challenges. The assignment is a comprehensive analysis of Zuckerberg's impact on the business world and his role as a leading innovator.
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