Strategic Business and Marketing Plan: Little Dessert Shop, UK Market

This report provides an analysis of the business and marketing plan for Little Dessert Shop, a bakery operating in the United Kingdom. Founded by two partners, the shop aims to offer a variety of bakery products in a competitive market. The report outlines the company's vision, objectives, and goals, focusing on achieving a competitive advantage through effective marketing and high-quality products. A SWOT analysis identifies the company's strengths (business structure and partner skills), weaknesses (limited funds), opportunities (customer preference for celebrations), and threats (COVID-19 pandemic and Brexit). The marketing plan details the products offered (bread, cakes, pastries, etc.), pricing strategy (budgeted pricing), distribution channels (UK markets), and promotional activities. The partners' expertise and competitive mindset are highlighted as key factors for success. The report concludes that marketing is crucial for survival and outlines various marketing tools that can be used by the management.

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Task
Swot analyses
The SWOT analyses of the Molly cafe are given below:
Strength :- The main strength of the company is their business structure
and skills of both the partners of the business.
Weakness :- The main weakness of the company is their limited scope of
funds which restricts the partners to expand their business.
Opportunity :- The preference of the customers are shifted towards the
celebration under which the large number of bakery products are used.
Threats :- The main threat faced by the company is covid pandemic and
Brexit.
Results
Marketing plan
Product :- The management of Little desert shop has provided different types of bakery products such as
bread, cakes, pastries, candies, chocolates and many more. All the products of the company are developed
with superior quality of raw material which enables the supremacy in product.
Price :- Little desert shop Little desert shop has used budgeted pricing strategy in the market. Under this
strategy the management of the organisation has provided their products to their customers at lower prices.
Place :- Management of Little desert shop has used markets of UK to operate their business and effective
distribution channels so that their products can be reached at the customers effectively.
Promotion :- It is one of the most important aspect of the company under which the management of Little
desert shop has used different type of tools in their management so that the large number of customers are
operated in the same industry.
Background Expertise
The partners of Little desert shop are dynamic and competitive in the market which always think about the
removal of competition from their organisation. The management of the organisation has used effective and
efficient management in their organisation so that they becomes able to deal with the competition in the market.
Conclusion
It is concluded from the above report that marketing is one of the most important aspect of the organisation
which helps them to survive in the market. There are different tools of marketing are present in the market
which can be used by the management are concluded in this report.
Introduction
About the business
Little desert is bakery which is started by two partners in the market of United Kingdom offer
different type of bakery products to their customers. The market of United Kingdom has huge
number of opportunities in the market.
Vision
The vision of the management of Little desert shop has strong vision to provide effective bakery
products in the market.
Objectives
To make the business more competitive in the market.
To offer best quality drinks to their customers.
Goals
One of the goal of the company is that that they develop effective marketing structure in their
organisation so that the company becomes able to deal with the competitive and achieve
competitive advantage in the market.
REFERENCES
Books and Journals
Moro Visconti, R., 2019. How to prepare a business plan with
excel. Available at SSRN 2039748.
TOMASSONI, M., 2019. Development of a business plan for the
expansion of CESI's operations on the IFI hydropower market.
Little dessert shop