Comprehensive Business Plan for Little Dessert Shop Startup

This presentation outlines a comprehensive business plan for the Little Dessert Shop, a startup in the food and beverage industry specializing in desserts. The plan includes a business overview, market analysis using Porter's Five Forces, and details on product features, benefits, and competitors. It also covers the company's mission statement, marketing and sales strategies, including customer awareness campaigns and promotional activities via social media. The presentation further addresses capital requirements, customer engagement tactics, and goals for business success, concluding with a summary of key findings and references to relevant business planning literature. The plan emphasizes the importance of understanding customer needs and preferences, competitive analysis, and developing effective strategies to establish a strong brand presence and achieve long-term business objectives. It highlights the importance of innovation, location, and a customer-centric approach to build a successful business in a competitive market.

Assessment 2 (Presentation)

Table of Content
 Introduction
 Business overview
 Market Analysis
 Marketing & Sales Plan
 Conclusion
 References

Introduction
Business organization are referred as those organization that focus on introducing and
implementing various type of products and services in order to provide great
experience to its customers with the motive to earn higher level of profits. This report
is based on the organization Little Dessert Shop which is dealing in food and beverage
industry that is provide different type of dessert to its customers. The company is using
porters five force model in order to identify the various situations and established its
business effectively and efficiently. Furthermore this report is based on the business
plan set up by the two individuals in order to run their own business in effective and
efficient manner.

Business Overview
Little Dessert Shop is providing various delicious desserts and cakes to its customers
living in London. The company has established its business in UK and mainly targeting
people of London. As it is a startup therefore from one location they want to start in
order to establish its business in most effective and efficient manner.

Market Analysis
 Key Features of product
The Little Dessert shop is serving variety of desserts according to health
concern and preferences of customers as few people prefer more sugar and few prefer low
sugar dessert. With the use of wide range of ingredients they are serving almost all type if
dessert with quite attractive plating and designs.

Cont..
Benefits of product
 It puts people in a good mood
 It makes for a good breakfast
 Good for people having high blood pressure
 It makes life more enjoyable
 Desserts are packed with nutrients
 Helpful in consuming more fruits in your daily diet
 Satisfy cravings

Cont…
 Mission statement for Little Dessert Shop
The Power of Good Food motivates that is we all at Little Dessert Shop to
enhance and make the best, liberal nourishments served potential customers. We support
the possibility that our contributions are all around appreciated by families and
companions, making us a player in life's festivals and recollections.

Cont..
 Competitors
As the company is belonging to food and beverage industry therefore have to
face high competition in the marketplace. Its competitors are Mariage Freres, Guylian,
Montezuma, Prestat and many more. These all brands are quite old and able to make their
brand name by providing unique and delicious dessert products to its potential customers.

Cont..
Strengths
 Innovation
 Location
 International quality products
 Friendly environment
 Ambience of Shop

Cont..
Weaknesses
 Lack of demand
 Expensive Bills

Marketing & Sales Plan
Customer awareness
The Little Dessert Shop displaying procedure in order to make customer aware
about its existence will be by educating the customer and focusing on verbal
communication. We will become one of the unique and innovate dessert shop. Customers
will be reached through fliers, paper sees and extraordinary event headways.

Cont..
Encourage customers to do mouth publicity
 Focus on delivering incredible customer experience
 Make it easy for customers to contact you
 Ask for testimonials and display products prominently