Live Nation Music Event: A Comprehensive Marketing Plan (MAR002-2)

This report presents a comprehensive marketing plan for a Live Nation music event, developed in response to the MAR002-2 assignment. It includes a summary of the marketing plan, a market overview, marketing objectives and strategies, and a detailed marketing mix. The plan incorporates ...Read More

Live Nation

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Summery of marketing plan........................................................................................................4
Market overview..........................................................................................................................4
Marketing objective and strategy.................................................................................................5
Marketing mix.................................................................................................................................6
Financial budget...........................................................................................................................7
Background analysis of business and market..............................................................................8
Business overview.......................................................................................................................8
SWOT analysis................................................................................................................................9
Organizational implications and contingencies.........................................................................11
Evaluation and monitoring strategies........................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing planning is all above refers to identification and evaluation of various factors
of market, cost and customer attraction towards with the product. And completion of analysis
term organization management concern towards with the preparation of proper application of
plan with application of essential resources (Neuhofer, Magnus and Celuch, 2021). EDT camp
decides to develop music event with perfect evaluation of marketing planning. This study will
provide information and proper structure of music event planning with application of theories,
models and other essentials.
MAIN BODY
Summary of marketing plan
This study represents the proper plan of music event with evaluation of SWOT, PESTEL,
marketing mix, cost and budget identification and many more essential which provide benefits to
live consort marketing activity and audience engagement expansion. EDT camp has good
position at UK market plan in context of event organization. It decides to develop event which
provide befits. So they do have to concern some essential aspects which means application of
theories and models provide more clarity to develop event because it gives idea about selection
of right resources, price decision-making, target audience, plan decision, food facilities,
insurance policy, risk management and many more.
Market overview
Target market: This event target customer who mainly prefer to participate in events for
dancing, party and many more (Mulder, Hitters and Rutten, 2021). So it’s essential to prepares
advertisement for product services on outside from hotels, cafes, parties and utilize social media
sites to attract teenagers because mostly party children get more influence by events.
Customer profile: Its important that EDT camp business management team evaluate customer
profile like which specific age of group mainly concern towards with music event. From the
identification of market activities marketing manager identified that they do have to develop
social media advertising for teenagers and family member’s attraction. So children, teenagers
and people who prefer to enjoy at events their customer.
Competitor profile: Social and cultural activities influence expansion of event. Also, other live
music consort get affects so knowledge about this term makes sure EDT management team
properly evaluate and analyse that same date of vent not organize other event or not.

Marketing objective and strategy
SMART goals and object:
Major goals of live event expansion is to huge number of audience connect and
participate in event which is useful for generate revues but audience attraction expansion towards
with the event is not easier. So its essential challenging task to engage right and sustainable
practices for customer attraction. Throughout the utilization of social media marketing tools
influence customer attraction (Lee and et.al., 2020). Successful event expansion mainly and
marketing plan can be perfectly manages when event management manager concern towards
with the utilization of appropriate resources like human, social media tools for marketing and
many more. This event smart goal is to build customer attraction, manage event essential things
and proper product and services information distribution to target audience for development of
profit.
Brand awareness
Expansion of product and services awareness important term because without effective
promotion of product people or audience has not idea about which services provide by this
specific business. So in context of music event its essential that EDT camp marketing experts
concern towards with the application of essential resources which means social media tools like
meta, Facebook, email, website etc. and traditional marketing tools for product promotion.
Identification of customer needs and their satisfaction:
Customer requirement evaluation from face to face communication and social media
comments reviews is effective practice to identify audience wants towards with the music event.
From the comments one major things which evaluated is that most of the people prefers that
event should be on reasonable price with safety and food cleanliness (Schiffauer, 2018).
Therefore, knowledge about this term make sure EDT management team concern towards with
it.
Sales
Product and services sales is all above depends on marketing activity. Efficiency in sales
mainly influence by effective promotion of product so idea about this term make sure music
event concern towards with the application of the best promotional tools for sales effectiveness
and profit generates also develop god pricing decisions.

Marketing mix
Product EDT camp management team has to consider
for live event that they provide five hours
music event where multiple DJ experts manage
music activity, food and drink facilities,
seating facilities, insurance and many more
essential.
Price For the expansion of successful event one
major things is essential to develop price
decision. This business has responsibility that
they develop reasonable price with
identification of event expenses also customer
potential identification (Sterne and Razlogova,
2019)
. It includes tickets charges, food charges,
venues and many more. Vanes cost will be
decided that £175,000, individual tickets cost
will be decided from the other expenses'
identification is £100.
Place Completion of pricing decision its essential to
research perfect venue within specific price. So
knowledge about this term EDT camp
marketing experts research venue where people
easily come, and they like facilities of venue.
This camp management team decides venue is
linking park because of good parking area and
huge range of participators can easily engage,
also their good price as well.
Promotion One of the most important term for growth

expansion and customer attraction
development towards with the product
services, tamp-lets and social media
technological tools one of the most appropriate
term for music event promotion.
Financial budget

From the expansion of budget, it has been identified that this business has power to get success
because it considers each and every aspect with proper determination of essential factors of
business. Also it mainly concerns and focus on social media tools but expenses and resources
involvement of social media is not effective task. Appropriate utilization of social media tools is
the only approach which influence people attraction towards with music event. Also it considers
extra other expenses which is beneficial for risk management and expansion of new resources
involvement for management of event risk with effective manner (Jones and Edwards, 2019).
Gillum, S. and Williams, N., 2021. Total expenses of this event is $2619850.00 which is very
effective amount but from the expenses expansion its essential that individual members who
participate in the event they do have to engage audience attraction with distribution of effective
services. Marketing team individual employee has responsibility to applies various essential
techniques and practices which has power to diversify risk and generate revenues with great
manner.
Background analysis of business and market
EDT camp team and seniors has power to achieve success when their management team prepares
effective plan with the utilization of marketing tool and project management activities. This
organization defiantly get success when it considers to develop effective structure. Its essential
that this business manager perfectly evaluate and develop plan under identification of budget.
Performance expansion and resources involvement mainly require proper consideration of
financial aspects. Music event mainly require effective sound, decor and good space where
people create fun and enjoy (Antošová, Vogl and Schraud, 2020). So its essential term that this
business management has responsibility to perfectly evaluate customer requirement and essential
aspects which influence performance of event and attract audience attraction with great manner.
Expansion of this event is not easier task because of multiple aspects essential to evaluate
and management of different behaviours of human is not easier task. But its essential that
management team concern to prepare leaders who has power to manage event activities and
provide effective success.

Business overview
This business mainly concerns to develop music event for five hours with management of
DJ experts who has great knowledge about effectiveness expansion in event. Also, from the
customer demand identification this event has responsibility to involve food facilities, safety,
cleanliness, drinks, good space for dance, effective lighting, sound and many more. This event
company mainly provide all this service but its essential that expansion of new event, require
some changes on the basis or customer requirement. Idea about this term this event organizer has
to consider that it engages social media tools for marketing of event because people mainly
prefer to this tool for identification of services.
External factors evaluation: Identification of external factors is essential when event business
consider preparing music event. External factors include which effects on event expansion is
cultural activities, economic, social, legal, environmental, government and many more
(Swarbrick and et.al., 2019). One of the most challenging factors which impacts on expansion of
music event is cultural activities because diversification and variation in people preferences
directly impacts on product buying activity. Knowledge about this term makes sure business
Economic factors when people suffer from lack of financial stability then they not consider to
spend on most into music event. Legal factors which impacts on music event is safety and
security expansion in event and expansion of good behaviours of project management team like
properly communicate with other and event participators. So from the indication of multiple
aspects its essential that management proper consider towards with the external factors because
its useful for new decision-making and expansion of pricing on the basis of market performance
identification.
SWOT analysis
Identification of internal factors of music event mainly require application of SWOT evaluation
theory. It makes more clarity which factors influence performance of successful event expansion
are as follows,
Strength Weakness
 This camp management planning
and its mainly focuses of
marketing activity which great
 Audience not engage and attract
towards with the event services.
 They not consider investing money

aspects for profit generate
throughout the customer attraction
expansion.
 It considers effective goods and
services at very good price.
 It mainly decides that not provide
harm to society people.
 And develop safe and secure
environment and cleanliness in
event.
on event.
Complexities in budget decision-making is
very critical aspects because it requires
proper identification of each and every
segment which useful for event development
(Barata and Coelho, 2021).
Opportunities Threat
 Expansion of good and reliable
price defiantly attract audience
attraction.
 Food facilities at good price and
different DJ build and attract
people attraction. Seating
arrangement, lighting, sound and
advertising from social media tools
reach and get audience engagement
towards with the event.
 So from the expansion of
successful event multiple people
also consider participating in their
event.
 Therefore, it deftly develops new
opportunities as well.
 Management of EDT camp team
members is one the most challenging
aspect, when they not perform their
task with well manner it badly affects
on expansion of effective event.
 Other event organizers and business
also very challenges aspect because
when company decide specific date
and other will develop event before at
lowest price then it affects on
expansion of music event.
Vision: To engage resources and develop various practices for event management. Customer
attraction expansion towards with the music event is not easier but application of essential

sources like social media marketing and small event at parks and mall where people buying
goods and services is best term to attract audience attraction (Galuszka and Mazierska, 2021).
.
Mission: Development of profit and revues with distribution of great services and customer
satisfaction these three aspects highly influence overall business performance.
Short term goals: Is to manage performance of EDT team and distribution of work to individual
for management of team.
Long term goals: Effective product and services promotion for customer attraction and profit or
revenue generate is long term goal of this event business. Knowledge about this gaol makes sure
EDT camp consider and engage major essential resources which useful for generate profit and
develop customer attraction.
Organizational implications and contingencies
Organizational implication:
Its all above refers to provide idea about new variation expansion in business practices
for management of performance effectiveness. Basically this term manly provides solution of
unconsidered risk and events in business practices (Browning, Willsteed and Bennett, 2021).
EDT event has probability to decline customer attraction because of other music event
knowledge about this term makes sure, management has responsibility that they consider on their
back of the mind for resolution of this problem or other problems' management as well.
Organizational contingencies:
It mainly refers to includes factors which influence by internal business activities. It
means EDT camp when decides to develop event they do have responsibility to evaluate size of
business and exact ratio figure out of business size, strategies evaluation and technology
application. This business management clearly decide that it develops five hours event with so in
case it faces issues for utilization of technological tools for promotion of product they do have to
consider new resource involvement so its essential that it consider essential changes on the basis
of market demand.
Also, one major thing which includes that most of the people prefer sweet dish in event
its important that event business management concern on it. So major aspects of this term is to
develop variation in product services structure on the basis or market and customer requirement.

Not only in case of size term thus multiple variation identification is important for business
growth.
Evaluation and monitoring strategies
Its useful approach for project performance and growth identification.
Measurable benchmarks: In music event manager effectively measure which essential
resources they can easily provide like in food menu expansion, identify drink which like by most
of the audience. In this event its important that management team consider appropriate test of
food and provide quality of food and services.
Communicating the benchmark: Explain to audience about specific and set benchmark like
EDT camp decide that they provide chocolate pastry in sweet its essential that they communicate
and evaluate target audience attraction towards with the decided products and services (Moi and
Cabiddu, 2021).
Establishing monitoring plans: Perfect identification of audience attraction apply and uses
approach in event and implement prepared task under evaluation of individual performance who
provide their services in event.
Establish review plan: Then evaluate that people like their services or not. And in case people
not like their product services from the feedback application easier to identified problems which
essential for next time consideration and project effectiveness. Application of monitor with
leader involvement in project defiantly develop more impressiveness in event management. If
prepare plan effectively generate revues and attract audience attraction, then it defiantly
influences business performance with great manner.
So its clear that this business which mainly concern to develop music event its essential
that it engage right candidates and employee who has potential to manage various task of music
event at good prices with proper application of technological resources. This marketing plan
individual can easily evaluate which things right and provide sustainable in project expansion or
not. EDT camp defiantly generate profit because it develops good price of individual tickets so
individual can easily spend money on it. Continues and regular changes expansion in business
activity makes sure

CONCLUSION
It has been summarized from the above reflective study that expansion of music event
require effective marketing planning because it developed higher efficiency and influence
audience attraction with great manner. This study has been provided that marketing planning
require determination of marketing object, strategies, 4p's, internal factors identification and
many more because application of all these aspects powerful aspects for business growth and
expansion of new opportunities. It has been also evaluated from this study that monitoring and
evaluation strategy useful for project performance identification and organizational contagious
and implementations beneficial for EDT camp success and important variation expansion.

REFERENCES
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