Live Smart Personal Assistant Service Marketing Plan: LO3 Presentation

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MARKETING
ESSENTIALS
LO3

Presentation Will Cover
 Business overview
 Macro Environment Analysis through swot
and pestle
 Marketing objectives
 Marketing strategies
 Marketing mix tool
 Implementation plan for launching
service or product including monitoring
and budget ratio.

Business Overview
 In today’s era, Live Smart serves customers
by its personal assistant services with motive
of creating high tech life in world.
 Such type of business cost higher but helps
in lowering the work of customers related to
payments and shopping's that takes use of
database entered by customers.
 The firm indulges in shopping taking care of
pet and children, cleaning etc.
 The loans will be given based on strong
marketing plan just like Siri and Alexa.

Macro Environment Overview
 The starting of new business is based on
micro and macro business reasons.
 The micro factors are present at external
levels and macro factors are mentioned
at internal level of business.
 To start services like robotics it is
important to analyze business
environment through internal and
external factors so that better plans and
strategies can be given to customers.

Cont.. (Pestle)
 Political – Costly method, fresh rules and
regulations by government for
manufacturers and taxation might has major
impact on business plans of Live Smart.
 Economical – Cost is high for importing raw
materials in UK as well as of R&D unit that
makes barrier for business plan for
developing service through apps.
 Social – Use of Civil Laws is important in UK
so that robots cannot harm humans as well
as privacy policies of firm .

Cont.. (Pestle)
 Technological – Giving high tech services
requires huge skilled and competent
workers that has idea of developing services
of robots and applications.
 Legal – It is important to comply with legal
laws so to avoid business shutting down
situation in case of unfair trade practices.
 Environmental – Creating of technical
service do not create impact on nature and
surroundings as it might bring drawback to
business by society.

Cont.. (Swot)
 Strengths – High profits by lowering task
burdens and new robotic innovation with new
features.
 Weakness – Creates low need of human
resources in employees and makes human
lazy to do work.
 Opportunities – Develops updated and high
tech people and enhances growth
opportunities.
 Threats – Promotes low job chances and people
become less social due to mobile phobia.

Marketing Objectives
 Specific – The goal helps in scheduling, monitor
things, give time assistance and lowers power
bills.
 Measurable – The success and growth through
sales will help in measuring business growth.
 Achievable – Developing robotic services is
managed with efficient workforce and ideas.
 Relevant – The plan is relevant as very few firms
are present in such business sector.
 Time Oriented – Timely and speedy services will
be given in limited time that satisfies the
consumers.

Marketing Strategies
 Segmentation – Live Smart will segment
buyers based on incomes so that plans
and packages can be created based on
that.
 Targeting – The areas with higher
population and better lifestyle should be
targeted first as it helps in serving best to
customers and higher profits will be
retained.
 Positioning – The competitors plan and
ideas will be studied so that entering will
be fierce that will give tough competition

Marketing Mix Plan
 Product – The customer needs and
expectations are kept in mind while
planning the service.
 Price Mix – The prices of products and
services will be based on competitive
strategy so that best discounts and deals
can be given to regular customers.
 Place – The mobile applications and
website is target through which
customers will be reached easily that
helps customer time and money to reach
stores.

Cont..
 Promotion – The tv, radio and newspaper for first
promotion will be priority and than online and
social site will be targeted.
 Process – The best use of new and machinery
techniques will be initiated for developing the
product.
 People – Best technicians, engineers, etc will be
recruited in firm with high skills and effective
experiences.
 Physical Evidence – Ads on social sites, retail
stores etc will help in recognizing firm’s
presence.

Implementation Plan
 Monitoring – The sales and ratio of customer
purchase will help in knowing success results.
Studying reviews, feedbacks, questionnaires
and surveys helps in identifying performance
of business and services in consumer minds.
 Budget – Investing in high robotics services is
little bit higher as materials, human resource
and initiation plans are too costly that might
need loan of 80 crore. The development of
services according to buyer budget will gain
huge success without removing human
resources.