Global Business Environment: Lloyds Bank SWOT Analysis Report CW 2

This report provides a SWOT analysis of Lloyds Bank, examining its position within the global business environment. The analysis identifies the bank's strengths, such as its large customer base, digital presence, and solid capital base, which contribute to customer experience and regulatory compliance. Weaknesses include criticisms from environmentalists regarding waste management, poor inventory management, cash shortages, and project management issues. The report highlights opportunities for growth through new product offerings, expansion into foreign markets, and leveraging customer preferences. Threats include strict regulations and external hurdles. The analysis emphasizes the importance of addressing weaknesses and capitalizing on opportunities to enhance the bank's performance and profitability, with a focus on marketing and human resource management.

Global business environment

Table of Contents
CW 2................................................................................................................................................3
REFERENCES................................................................................................................................6

CW 2
 Strength – Llyod is one of the largest digital Bank of UK which provides good services
and commentable scale by reaching across approximately 26 million customers. There
are more than 10 million active online users of this Bank service and this is having
presence in different communities. Digitisation has been transforming the living and
adoption is continued for surfacing the expectations of this Bank. Lloyd is a company
which has invested in lot of technological advancements and this has helped in increasing
the customer experience (Mavenga, 2018). The main motive of this bank is to analyse the
needs and demands of customers and help them to support the needs of the company for
introducing the services. It is very important for best company to manage and address the
changes within consumer needs and demands. Lloyd is doing business by having a solid
capital base and this ensures that there is regulatory compliance. This provides the
generation of approximately 2.45% of capital on the ordinary dividends (MARCELLA,
2018). The strength of Llyod bank is that there are different geographic presence of this
Bank in different regions and areas. There is wide product portfolio which allows this
Bank in increasing the customer base and managing the losses from one product
category. There is strong online presence of this bank on the social media websites.
 Weaknesses - there are various weaknesses of Llyod bank within market. It is concluded
that this Bank provide effective services to customers but it is also important that it is
able to manage the work effectively within market and not involving into any kind of
criticism. This Bank organisation can involve the criticism from different type of
environmentalists which are having poor waste management practices. This company has
lost the efficiency because of poor inventory management practices. there is cash
shortage and insufficient current assets which affect the liquidity position and are
harming the overall performance of the business. It is important for the management of
company to have proper knowledge about various factors to manage the work in proper
manner. There is decision making in this banking group which takes a lot of time and
there are inexpensive delays while launching a new product within market. There is also
poor management of the project. This bank is lacking organisational commitment and
also there is high employee turnover which has increased the cost of recruitment. This
has minimised the productivity of organisation.

Opportunities - the opportunities of Llyod banking group are vast. This banking organisation has
the opportunity to grow its business in effective manner. There are different scenarios in which
this company has the ability for managing the growth of the business properly (Khan, 2017).
There are various need, preferences and tastes of customers which provides a path to have more
opportunities by introducing a new product or service in market. There are diminished
boundaries and increase in global interconnectedness which has allowed this banking service to
grab the opportunity of entering into foreign market.
Threats - in context of threat of Llyod Bank, It is seen that there are various hurdles within this
organisation that will affect a success and profit of the company (Bidin, 2018). It is concluded
that there are different opportunities for managing the external business environment of this bank
and manage the effectiveness of functioning. There is need of changing the regulatory
framework as there are various strict regulation which are imposed on this banking service for
managing the legal standards while operating the business.
From the detailed analysis , it is concluded that Llyod banking group has to exploit various
opportunities by managing the internal strength of the company (Dingli, 2018). there are
various advantages of SWOT analysis of this Bank which include it provides and useful
information for development of business strategies. It provides help in maximizing the strength
and overcoming the weakness for exploiting opportunities within market. It is not easy for this
banking service to recognise the difference between threats and opportunities as sometimes the
opportunities are a great threat for the company. In context of this Bank, there are various
opportunities within this banking service for analysing the business environment and managing
the work in effective manner.it is important for the company to analyse the working of the
company properly and overcoming the hurdles within the market environment (Phadermrod,
Crowder, and Wills, 2019). The main strength of this bank is that it is having a large customer
base. Hence, there are opportunities for managing the business operations in market for
enhancing profits.
The marketing department of Llyod bank has to establish the new ways and opportunities for
advertising and promoting the new services and products. This will help in increasing the
customer base and managing the existing customers in proper manner. It is explained by the
management that it is important for managing the work properly so that it is easy to work in
effective manner. Also, the human resource department of this bank has to work effectively for

managing the different employees working in the company this will provide help in managing
the working of different business activities properly e and achieving the organisational goals in
proper manner.the main function of human resource department is to manage the recruitment and
selection of the employees (Bohari, Hin, and Fuad, 2017). The main objective of this company
is to manage the work effectively by analysing the different aspects in proper manner.

REFERENCES
Books and Journals
Mavenga, N., 2018. The impact of social media on marketing communications in commercial
banks in Zimbabwe: The case of AGRIBANK.
MARCELLA, O.S., 2018. BARRIERS TO CORPORATE STRATEGY IMPLEMENTATION IN
REAL ESTATE COMPANIES IN KENYA: A CASE OF VILLA CARE COMPANY
LIMITED IN NAIROBI COUNTY (Doctoral dissertation, SCHOOL OF BUSINESS,
UNIVERSITY OF NAIROBI).
Khan, M.J.U.R., 2017. Predicting road transport GHG emissions with application for
Canada (Doctoral dissertation, Concordia University).
Bidin, M.Z., 2018. Battle Field Medical Force–Planning for 21St Century Medical Readiness.
Partridge Publishing Singapore.
Dingli, D.J., 2018. The role of Business Intelligence on the Strategic Decision Making Process in
the Surinamese Custom Brokers branch:“An intelligent pathway towards an improved
strategic decision.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, pp.194-203.
Bohari, A.M., Hin, C.W. and Fuad, N., 2017. The competitiveness of halal food industry in
Malaysia: A SWOT-ICT analysis. Geografia-Malaysian Journal of Society and
Space, 9(1).