Marketing Plan and Strategies for LMC Car Sales Business

This report provides a marketing analysis of LMC Car Sales, a UK-based used car dealership. It begins by highlighting the importance of marketing in business, emphasizing customer relationships and profitability. The report then discusses the impact of cultural differences on marketing messages and sales, followed by an overview of how customer groups are targeted. A company overview of LMC is presented, including its history, product offerings, and customer service approach. The report then outlines LMC's marketing objectives, followed by a PESTLE analysis, evaluating political, economic, social, technological, environmental, and legal factors. It includes the 7Ps of marketing mix, covering product, price, place, promotion, people, process, and physical evidence, with specific examples for LMC. The report also proposes marketing tactics, timelines, and a budget. Finally, it addresses limitations and constraints of marketing techniques, concluding with recommendations for effective implementation of marketing strategies for LMC Car Sales.

Marketing For Business.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

1. Importance of role of marketing in
Business
Marketing plays an important role is business
because it allows a business of an organisation
in maintaining the long term relationships with
customers and helps in generating awareness
among the customers. Marketing also increases
the profitability of the organisation and helps
in growth and expansion.
2. Cultural differences can alter the marketing
There may be many cultural differences which
can impact in delivering the marketing
message some of cultural difference may be
languages both spoken and unspoken, rituals,
values are some of the cultural differences
which have an impact on the effectiveness of
organisation's marketing message so this
differences should kept in to consideration
while developing a marketing plan. Cultural
differences can effect the sales of the company
as culture impacts how employees of the
organisation are manage which are based on
their priorities and values. It can also impact
the functional areas like distribution, sales, and
marketing. Based on the organisational culture
there are various options provided by LMC car
sales like a customer can buy car on
instalments on monthly basis this organisation
or buy now and pay later which can increase
the sale of the company.
3. Why group of customers/ Consumers are
targeted for selected product
Company Overview: LMC is a car dealership
company which was established in 1980 which
sell used cars across UK. LMC offers high
quality cars and first class customer service to
the customers across UK.
Marketing Objective: To increase the sale of
products and service offered by LMC car sales
in UK.
People: LMC car sales have adopted customer
centric approach as it focuses on meeting the
needs of the customers there are more than 300
employees working in the organisation out of
which 70% are males.
Physical Evidence: There is only one single
LMC showroom in UK which means that there
is less business presence of the organisation in
UK and customers have to approach only
single showroom for purchasing a product. But
LMC car sales has also have good online
presence which acts as a physical evidence for
the company
Segmentation Targeting and Positioning:
Segmentation: LMC car sales should segment
the entire market of UK in to small marketing
segments and it is important for the
organisation to identify the segments such as
psychographic, behavioural and demographic
segments which can help the organisation in
increasing the sales (French, 2017). A manager
should be able to identify the segments such as
income level, age groups, gender etc to whom
products will be offered.
Targeting: LMC car sales should target the
customers of different age group which can
help the company in generating more and more
revenue for the organisation and can increase
the sale of its products in UK.
3

PESTLE Analysis:
Political Factor: Political instability in UK
can have negative impact in the marketing plan
of the of LMC so, it is important for the
manager of LMC to identify the right time for
promoting its goods and services.
Economic Factor: this factor is very important
for the organisation, as rise in cost of
promoting goods and services can effect the
marketing process as well as marketing budget
(Aithal and Aithal, 2016). So marketing budget
should be flexible.
Social factors: LMC should be aware of
changing trends which may take place in the
country and these change in trends could
impact communication method which may be
used by the organisation.
Technological Factors: This is the important
factor in dealing the cars as technology keeps
on evolving so, manager of the company
should deal in the cars which are able to meet
the technological needs of the customers.
Environmental factors: A manager should
consider the environmental factors and should
Positioning: At present LMC car sales has
positioned its products in small city but it
should try to position its products in the huge
markets of UK and should try to expand the
markets which can help the organisation in
increasing the growth and sales in UK.
Marketing Program
Marketing
Objective
Tactics Time
To
increase
the sale of
products
Organising
various marketing
campaigns in
different parts of
UK.
3 Months
To Expand
the
customer
base
Make use of
digital marketing
tools and
techniques and
use of social
media in
generating
awareness.
6 Months
Budget:
Marketing Campaigns £5,000
Development of
Website
£10,000
Advertisements £5,000
Use of Social media
platform
£2500.
4

deal in the cars which are eco-friendly and are
in the limits of pollution control as customers
have become aware of environmental
protection.
Legal Factors: Various laws of UK can have
impact on the marketing plan of LMC, so
manager should take this factor into
consideration for developing a marketing plan.
7P's of Marketing-mix
Product: LMC car sales deals in the various
ranges of cars of different companies which is
the advantage of the organisation to increase
the sale of its products within the UK market.
LMC sales offer several prominent brands like
FIAT, Toyota, Renault. Ford, Hyundai, KIA
etc. So, there are huge product range available
for the customers.
Price: It offers the product of different price
range from low income level to high income
level customers and normally has adopted
discounting pricing strategy.
Place: LMC operates in UK and offer its
products to the customers of UK. Its
showrooms are located in the main areas of UK
has go quick distribution channel and can make
its products easily available to customers.
Promotion: The promotional strategy of LMC
car sales is use of digital channels and word of
mouth and social media in order to promote it
goods and services (Saidani and Sudiarditha,
2019). Also, it keeps on organising various
events which acts as promotional strategy for
the organisation.
Limitations and Covariants of marketing
techniques:
Some of the limitations and constraints
of using marketing techniques can be a highly
dynamic markets, as markets keeps on
changing at very fast rate which may result in
improper use of marketing techniques. Another
constraint of marketing techniques can be
confusion between marketing strategy and
tactics which can act as barrier of marketing
techniques. There may also a lack of in depth
analysis of the market situation which can also
act as barrier in the techniques (Bleidorn and
et.al., 2016). Lack of knowledge and skills of a
market analyst can act as another limitation of
marketing techniques.
CONCLUSION
It can be concluded that marketing tools
and techniques are essentials for achieving the
marketing objectives of the organisation and it
is important to minimise the limitations and
barriers of marketing techniques so marketing
plan can be effectively implemented by the
organisation. Present report also concludes that
proper marketing plan should be formulated by
the organisation by taking cultural differences
in consideration
5

REFERENCES
Books and Journals
Aithal, S. and Aithal, P. S., 2016. ABCD analysis of Dye-doped Polymers for Photonic
Applications. IRA-International Journal of Applied Sciences. 4(3). pp.358-378.
Bleidorn, W and et.al., 2016. Age and gender differences in self-esteem—A cross-cultural
window. Journal of personality and social psychology. 111(3). p.396.
Dangelico, R. M. and Vocalelli, D., 2017. “Green Marketing”: an analysis of definitions,
strategy steps, and tools through a systematic review of the literature. Journal of Cleaner
production. 165. pp.1263-1279.
French, J., 2017. The importance of segmentation in social marketing strategy. In Segmentation
in social marketing. (pp. 25-40). Springer, Singapore.
Saidani, B. and Sudiarditha, I. K. R., 2019. Marketing Mix-7Ps: The Effect on Customer
Satisfaction. Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB). 7(1). pp.72-86.
6