IT 504 - E-commerce Interface Design Case Study of a Local Farm Shop

This case study delves into the interface design for a local farm shop aiming to establish an e-commerce presence. It highlights the importance of online retail in today's digital age and the increasing share of e-commerce sales. The study assesses a mobile application wireframe designed to create a virtual interface for the shop, including its restaurant for online booking services. It emphasizes the need for retailers to understand their audience and attract them effectively, focusing on building an email list and crafting the correct message for conversion. The design principles, components, usability goals, and user perspectives are discussed, along with the positive and negative influences of online retail. Recommendations for improvement are provided, emphasizing the need for short, relevant item information and a seamless user experience. The study concludes by recommending the integration of ERP systems and web-based point of sale (POS) systems for offline retailers transitioning online.

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Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................3
Case study..............................................................................................................................3
Main requirement...................................................................................................................3
Discussion..................................................................................................................................4
Target user..............................................................................................................................4
Design....................................................................................................................................4
Principle.............................................................................................................................4
Components........................................................................................................................4
Goal........................................................................................................................................4
Usability goal.............................................................................................................................4
Components of design goal........................................................................................................5
User prospective.....................................................................................................................5
Goals......................................................................................................................................5
Components............................................................................................................................5
Influence.................................................................................................................................5
Positive...............................................................................................................................5
Negative.............................................................................................................................5
Recommendation....................................................................................................................5
Best solution...........................................................................................................................6
Conclusion..................................................................................................................................6

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Introduction
One of the biggest advantages of the digital era is the ability to buy and sell online.
Shoppers enjoy a cozy shopping atmosphere while online retailers have access to a global
market. No wonder the share of e-commerce retail sales is increasing.
Case study
The main aim of the case is to take into consideration an interface design for the local
farm shop case study. The main objects which are sold by the store For the accomplishment
of their objectives and destinations the shop needs to build up a web based business
application for achieving the clients who are not capable tto achieve the shop because of
restrictions of separation and time. The versatile application is intended for making a virtual
interface of the store and include their little eatery with the application for empowering web
based booking administration for the eatery.

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Thusly, Group 12 made a versatile application Wireframes. In m 12, I am rohit suthar
and my understudy no is 11592302. I am will assess Group 12 versatile application wire-
outlines with utilizing Cognitive walkthroughs technique.
Main requirement
Online customers don't shop an indistinguishable path from they used to some time
ago. They utilize Amazon to scan for items (not simply Google). They request proposals on
Social Media. They utilize their cell phones to peruse item surveys while in-store and pay for
buys utilizing a wide range of installment techniques.
Parcels has changed including the way they devour content and impart on the web. They get
effectively occupied with innovation and web-based social networking.
Retailers must make sense of where their gathering of people is and how to pull in
them effectively without executing their promoting spending plan.

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Online retailers are spending a lot of cash directing people to their online store. With
transformation rates going between 1% to 3%, they should put a great deal of exertion in
creating leads keeping in mind the end goal to get the most out of their promoting endeavors.
The cash is in the rundown. Building an email supporters list is key for long haul
achievement. Will enable you to impart your message, as well as enable you to prospect
better utilizing apparatuses, for example, Facebook Custom Audiences.
Not all leads are made similarly. Retailers must art the correct message for the correct
group of onlookers keeping in mind the end goal to change over them into leads bearing in
mind the end goal of transforming them into clients.

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Discussion
Web based shopping is a type of electronic trade which enables purchasers to
straightforwardly purchase merchandise or administrations from a vender over the Internet
utilizing a web program. The biggest of these web based retailing enterprises are
Alibaba,Amazon and eBay.
Electronic business, usually known as web based business, is a sort of industry where
purchasing and offering of item or administration is directed over electronic frameworks, for
example, the Internet and other PC systems.
Focal points of online retail
Target user
The target user of the software are the common people.

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Design
Principle
offering on the web can expel the requirement for costly retail premises and client
confronting staff, enabling you to put resources into better promoting and client encounter on
your internet business webpage. offering on the web implies conventional requirements to
retail development finding and paying for bigger - are not main considerations. With a decent
computerized promoting methodology and an arrangement a scale up arrange satisfaction
frameworks, you can react and help developing deals.
Components
The rundown of items needs in points of interest and just the name of the item and the picture
is shown to the clients. The client select the item to get all the detaisl of the page.
Goal
Usability goal
Parcels has changed including the way they devour content and impart on the web. They get
effectively occupied with innovation and web-based social networking.
Retailers must make sense of where their gathering of people is and how to pull in them
effectively without executing their promoting spending plan.
Components of design goal
Including of applicable item data utilizing short content can resolve the issue, for example,
expansion of the cost and assembling points of interest of the item

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User prospective
Online retailers are spending a lot of cash directing people to their online store. With
transformation rates going between 1% to 3%, they should put a great deal of exertion in
creating leads keeping in mind the end goal to get the most out of their promoting endeavors.
Goals
Components
The cash is in the rundown. Building an email supporters list is key for long haul
achievement. Will enable you to impart your message, as well as enable you to prospect
better utilizing apparatuses, for example, Facebook Custom Audiences.
Influence
Positive
The advantages of retailing on the web include:
Simple access to showcase - from numerous points of view the entrance to advertise for
business people has never been less demanding. Online commercial centers, for example,
eBay and Amazon enable anybody to set up a basic online shop and offer items inside
minutes.
Negative
A few negatives of online retail include:
Site costs - arranging, outlining, making, facilitating, securing and keeping up an
expert web based business site isn't shoddy, particularly in the event that you expect
expansive and developing deals volumes.

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Framework costs - regardless of whether you aren't paying the cost of client
confronting premises, you'll have to consider the expenses of physical space for arrange
satisfaction, warehousing products, managing returns and staffing for these assignments.
Recommendation
The issue is an issue the client need to invest more energy for getting their preferred
result.
It is a noteworthy issue since it doesn't pulls in the clients and damaged the consistenct
guidelines for planning the UI.
Best solution
Merging business model and web development awareness is a challenge that prevents
many retailers from entering the digital commerce arena and expanding at the pace of recent
technologies. My company has accumulated much expertise in the field, and this article is the
first in a series of articles addressing how to harness the power of online B2B and B2C
solutions.
Conclusion
Offline retailers going online should consider integrating ERP (enterprise resource
planning) systems, which influences platform choice during the early stages of e-commerce
solution development. Offline businesses like shops and restaurants might also consider using
a web-based point of sale (POS) to keep customers happy and staff productive.

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Bibliography
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Problems of Mobile Apps in Source Code.
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Ergonomics & Human Factors (p. 8085).
Rohrer, C. P., Wendt, J., Sauro, J., Boyle, F., & Cole, S. (2016, May). Practical Usability
Rating by Experts (PURE): A Pragmatic Approach for Scoring Product Usability.
In Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in
Computing Systems (pp. 786-795). ACM.