Comprehensive Report: Social, Mobile, and Local Marketing Analysis

This report provides an analysis of social, mobile, and local marketing strategies. It examines how social media platforms, such as Facebook, Twitter, and Instagram, have revolutionized marketing by enabling direct interaction with customers. The report also explores the impact of mobile technology, including the use of mobile applications for product marketing and customer engagement. Furthermore, it discusses the importance of local marketing and localization strategies for companies operating in multiple countries, highlighting the need to adapt to local markets and languages. The report references several academic articles to support its findings, providing a comprehensive overview of these key marketing trends.

Social, mobile and local marketing:
Article 1:
Social media is the biggest tool of marketing these days, it has been analysed that sing these tool
has provided many benefits to the companies as well as to the customers. Social media marketing
or social marketing referred to as the marketing that is required to be done in order to make
social relation with the customers with the use social networking sites. When any of the
customers or the person makes his account on Facebook, he makes it to have interaction with the
friends and to make new friends. The people want to be social and want to connect with each
other. But, the companies have used this process to market their products as well as to make
relations with the customers by contacting them with these social media sites. It has been
analysed that Facebook, twitter and instagram are some of the most useful sites that have
changed the nature of marketing and made it social marketing thee days.
References:
Truong, V.D., 2014. Social marketing: A systematic review of research 1998–2012. Social
Marketing Quarterly, 20(1), pp.15-34.
Article 2:
With the development in the mobile technology, it has been analysed that development in the
marketing by the companies can also be seen. The companies these days are using these mobile
devices and mobile applications to market their products as well as to save the market. The
companies make their own mobile applications and allow the customers have access to these
applications; these applications are then used to buy the products that are available online. Most
of the companies also use these mobile applications for the marketing their products only. They
display their products and services on their applications but they can avail by contacting the
company. This suggests that there are changes that can be observed with the mobile technology
impact on the marketing process. Mobile marketing can be defined as the marketing process that
results in interactive marketing between the customers and the company is using the mobile
devices.
References:

Ström, R., Vendel, M. and Bredican, J., 2014. Mobile marketing: A literature review on its value
for consumers and retailers. Journal of Retailing and Consumer Services, 21(6), pp.1001-1012.
Article 3:
Local marketing is the concept that is related to the nature of the local market of the place where
the company is operating. Most of the companies that operate in multiple countries have to adopt
the strategies of localization so that they can relate with the local customers and market their
products in the local market. Online marketing also gets affected by these localization strategies.
The company make their websites but they have to provide the option of choosing the language
so that the customers who do not know about the parent county language can also access the
website by changing the language into their own local language. There are various elements that
are required to be put in the websites of the companies to attain local people attractions.
References:
Forman, C., Ghose, A. and Goldfarb, A., 2009. Competition between local and electronic
markets: How the benefit of buying online depends on where you live. Management
Science, 55(1), pp.47-57.