This report presents a comprehensive marketing mix analysis for Local Realtors, a real estate company operating in Melbourne, Victoria. It begins with an overview of the company's services, marketing objectives, and target customers, including military personnel, newly married couples, and first-time homebuyers. The report details the pricing methods employed, such as comparable sales and competitive pricing, and explores various promotional strategies, including social media sharing and attractive business cards. Distribution methods, such as engaging with customers through social media and leveraging influencers, are also examined. The report then delves into market trends, highlighting the high demand for real estate in Melbourne and the impact of legislative reviews on property acquisition. It evaluates the marketing mix components—price, promotion, and place—and analyzes how they contribute to sales. The final section includes a draft email to the Managing Director, summarizing the report's key findings and recommendations for Local Realtors' marketing strategies. References to academic sources used in the report are also provided.
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