Premier Logistic UK Ltd: Logistic and Operation Management Analysis

This report provides a detailed analysis of logistic and operation management, focusing on Premier Logistic UK Ltd. It examines the importance of performance management in building high-performance teams and achieving organizational targets. The report explores the objectives of performance management, including motivating employees, increasing efficiency, and improving service delivery. It also delves into the product and service development process, outlining the six key phases involved. Furthermore, the report identifies factors that affect the effectiveness and efficiency of new product/service design, such as organization size, organizational life cycle, and strategy. The analysis provides insights into how Premier Logistic UK Ltd. can improve its operations and ensure the success of its services in a competitive market. The report also covers factors that affect new product and service designs.

LOGISTIC AND
OPERATION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................5
TASK 3............................................................................................................................................6
TASK 4............................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Logistic includes all the transportation facility which are provided by the company. It is
the moral duty of the organisation to provide goods to their clients on time. If they do not do so
then their business will going to affect badly. And this can only become possible with the help of
proper management of operational level(Talk, 2016). They helps an organisation to produce
goods and if they do their duty on time then it facilitates to the company to provide goods at the
store on time. Logistic management is a part of supply chain management which helps in
transferring the goods from the point of origin to the point of consumption. Operation
management is compulsory in an organisation because if all the operational activities are
working in a smooth manner then it helps an organisation to grow and produce effective goods.
So, logistic and operational management both are the necessary elements who plays an important
role in the success of a company. Present scenario is based on the Premier logistic UK ltd. They
deal in the logistic as well as in the haulage.
TASK 1
Performance management of the cited organisation aims at building high performance
level of an individual as well as the team so they can work jointly for achieving the targets which
are set by the company. It helps them in upgrading their skills with a leadership framework. The
main goal of the performance management is just to ensure that whole system in the organisation
are working together or not(Stadtler, 2015). Their joint work helps them in achieving the
objectives which are formulate by the company. The main work of an operational manager is just
to monitor at the workplace that all activities are taking place in a proper manner or not.
If not, then it is its initial duty to identify the part which facilitates the deviation at the
workplace. Logistical business main work is to transfer the goods from the place of production to
that place where the final consumption taking place. Given firm are the supply chain company
which helps in transferring the goods by taking contract from the companies. Premier logistic
UK ltd. have to set some objectives which are helpful in making their clients as well as their
employees b satisfy. Following are the objectives of performance management in the
organisation:
1. Manager of the premier logistic UK ltd has to take some steps in which they have to
motivate their employees and workers to achieve the superior standard at the workplace.

At the operational level this helps in the increasing the productivity and efficiency of the
product. So, that they can produce one of the best products. According to logistic
business sense, their biggest achievement is ton transfer the goods on given period of
time(Slack, Chambers and Johnston, 2010). So the cited organisation have to use such
steps through which they can transfer all the goods and products on time from the
producers to the targets customers.
2. Managers have to guide their workers so, that they can increase their skills as this would
drive them to focus towards in performing the right task on the right time. This also helps
them in increasing their efficiency as well as also promote them to learn and get proper
knowledge about the new technology. On the other hand in the logistic business, premier
logistic UK ltd have to provide proper moral value to that person who is going to help in
transfer of products. This helps in transferring the goods on the right time. Transferring of
the goods on the accurate time helps in creating the image as well as also helps in
maintain proper relation. Along with this moral values promotes that it is the duty of
company to protect the products and provide them to the consumers safely.
3. If workers are not working properly then manager have to find out the barrier in effective
performance and start working on that(Schönsleben, 2016). By solving out such issues,
this helps them in smooth running of all the activities. By using the cited company
scenario, the managers have to find out the needs and demands of their employees and
workers so, that they can work on that and solving out all the deviations which create
barrier in the success.
Performance objective are basically concern with the quantified objectives and the
behaviour objectives. These are the general objectives which are set by the organisation to
improve the quality of work of their employees, quantity of work as well as their behaviour
towards others. All such factors are include in the performance objective of an premier logistic
UK ltd. Importance and benefits of performance objectives are as follow:
1. It helps in increasing the standard of work of the workers. So, that they can provide
standard work quality of service which satisfied the customers more and more.
2. Helps in increasing the efficiency of the organisation as well as also helps in making of
the effective products. In the premier logistic UK ltd. They provide service to the
customers so, their service efficiency can be increase by providing training to workers.

3. Increasing in efficiency further leads in the overall development of the organisation. The
behaviour of the employees and workers of the premier logistic UK ltd. helps in
attracting many customers through which the number of customers get increase. And this
also leads in the development of the organisation.
4. Along with that it also promotes the behaviour of employees. They have to maintain good
behaviour towards each other so that their skills can get developed. The positive
behaviour of the cited organisation between each other helps in the development of the
premier logistic UK ltd.
By using all such techniques at the workplace by an operational manager, it might be
helps in the effective productivity of the goods which further promotes in increasing the
profitability of the business.
According to the premier logistic UK ltd., importance of performance objectives for them
are as follow:
1. If they are going to deliver the goods on time, their name and goodwill in the competitive
market increase.
2. By the increment in company name, it helps in taking the faith of all the companies who
wants to deliver their goods. This helps in expansion of their business.
3. Along with that company managers have to maintain good behaviour with all of their
clients so, which helps in attracting many customers.
Performance objective plays an important role in any business. It not only helps in the
success, growth and productivity of some organisations but also helps in improving the growth
of logistical business. So by using this approach it always provide benefits to an organisation.
The manager of the premier logistic UK ltd. have to use this approach for getting the positive
result which means it helps them in getting the higher return. And attract large number of
customers for their business. This also enables their consumers that they are providing the best
service.
TASK 2
Every product have a life cycle like human beings. Product launched at the initial stage
but after sometime their growth rate got decline and slowly slowly they get extinct from the
market. There are different type of phases which are used by the company in the product and
service development process. These phases helps them in introducing their product in the

competitive market with special features. These phases increases the chances of success and
minimise the chances of risk. Premier logistic UK ltd. Have to use certain steps in their service
development so that they can increase their number of customers. Also this development process
helps in the creating a market in which they can take advantage of the market. Their ideas and
process should be different from others. Such steps for small business are as follow:
1. Ideas generation and screening: Firstly the idea for a new product got generated with the
basic view of success. After that from many aspects one suitable idea can be choose. At
the screening stage it includes the cost, risk and profitability of product. This is a initial
stage of the product and service development process(6 Phases in New Product
Development). Hence, cited organisation have to invent new ideas through which they
can provide better service and after that idea screening for the service should be taken
into consideration. Like they are improving their transportation service so for that they
need huge amount.
2. Testing: According to this phase, firms start evaluate their idea by using different forms
which helps them in ensuring that product is going to be developed or not. For this
concern various methods get used by the company like gathering data through different
sources, taking existing customers response etc. company have to test their idea in some
key areas which are near to their operated country. So, that it can be clear stated that their
service are effective or not.
3. Analysis: After passing of the development/testing phase, company have to analyse the
market viability of their product. In this analysis, market cost, profit margin as well as the
size of market of that product also get includes.
4. Product development: On this phase, company start the actual creation of the product in
which they can distribute the samples of the new product of service which they going to
launch.
5. Market testing: According to this stage, company have to distribute their samples in
particular region or areas. This helps in finding out that product is beneficial for the
customers or are they interested in that.
6. Commercialisation: This means the availability of product to the large customer base and
launching a market effort to support it. It means producing that much amount of quantity

which can satisfy the initial demand along with that appropriate number of staff and
workers to provide it to the users.
These six phases helps an organisation to produce their goods and service in their
development. By using all such phases, the most common thing in the development of the
product is its promotion. If the promotional activity is in the appropriate manner then it helps in
the half success of the goods and service which is provided by the company. The six phases
should have to be follow by the premier logistic UK ltd properly and in the systematic manner.
This helps them in getting the result effectively.
TASK 3
In the development of new product/ service design, there are several factors which may
affect its effectiveness and efficiency. This leads in the failure of the product and business also.
So a proper plan is have to be conducted so that new product can become successful. For making
service effective and acceptable, premier logistic UK ltd. Have to use certain steps which made
their plan effective. Following are some of the key factors which directly made a impact over on
the new product(Chandes and Paché, 2010).
1. Organisation size: The size of the firm plays an important role. All the activities are
designed according to the size of the business. Like in large firms all activities are follow
the guideline and structure on which they based and belong. Where as in the smaller
business, there is no structure will going to follow. This affects the business more
because all workers will going to work in different directions which may lead in failure
of the entity.
2. Organisation life cycle: It means that if the organisation will going to lose its market
place then their products also going to suffer with this problem. There are mainly 5 stages
of organisational life cycle which are: a) start up b) growth c) decline d) renewal e) death.
3. Strategy: It means the situation in which company maintain their product and service in
a effective manner. They establish such type strategies which are beneficial for them as
well as helps in the success of product(Fugate, Mentzer and Stank, 2010).
4. Environment: It is an external factor which affects the business more. So, firm have to
prepare such type of strategies through which environmental factors can be controlled.
5. Technology: This can be refer to as the new trends in the market. Company have to use
upgraded technology for effective production.

For making the new product more attractive and effective proper strategy have to be
formulated. In this concern the term strategy means the objectives that direct an enterprise
towards the overall goal. Along with that they totally stressing on the long term targets on the
place of short term which is another important factor. For making an effective strategy, company
have to identify the organisational current goals, missions.
All such factors are included in the project plan of the premier logistic UK ltd. Through
which their targets are set and be attain in a proper manner. Also, their long term goals and
objectives should be establish in the clear picture form. This project plan of the company also
includes the environment which affects the business more. The proper analysis of the
environment is must. In which both the internal and external environment is included.
After the proper analysis then organisation start formulating strategies. This formulation
leads and force them to implement such strategies for getting an better and effective result. For
better understanding and implementing the strategy a plan should have to be made which is as
follow:
1. Firstly company have to formulate the structure on which whole business is operating. A
proper structure helps in reducing the deviations and failure in an organisation.
2. Along with the structure establishment, effective strategies also have to be formulated
which helps them in making their new product and service design attractive.
3. Company have to use appropriate techniques through which they can run their. For this
concern they have to use perpetual succession laws which shows that company will never
die(Jacobs, Chase and Chase, 2010).
4. At the time of strategy formulation company have to maintain such method through
which they can reduce the harm which provide by the environment.
5. Firm have to utilise new machines on the place of obsolete techniques. This helps in
increasing their productivity.
All such factors are to be consider in the development plan along with that proper
launching of product, core competency method etc. have to be adopted by the firm. They helps in
increasing the chances of productivity. These factors are essential part of of development plan
which a company have to formulate. The operational level strategies includes that what
operations try to achieve which means setting up the objectives in a required manner. And then

find out the appropriate action which helps in completing such objective in a right manner.
Operational strategy should be comprehensive and coherent.
The another important part of the strategy is the looks and design of the product which
they provide. The product must be attractive in nature like which not reach to the satisfaction
level of the customer as well as force the consumers to buy that. Along with that its working
should be in the prospected manner its availability must be in proper.
For the premier logistic UK ltd. Their service is their products which they have to
upgrade. This helps them in making the project and profitability effective. Their strategy
formulation become easy and acceptable through which they can attain their long term goals as
well as their short term goals. This also help to the company in managing their day to day
operations.
TASK 4
Like products and human beings technology also has life stage cycle. It starts from the
birth when a firm takes that and get changed from time to time. In this concern company have to
invest some amount of money because changing in technology is a key factor in its development.
There are four major stages of technology life cycle which shows the perception of technology.
1. The intro stage: This stage specifies the initial stage of the technology which means the
intro stage. According to this stage, it signifies that the new technology is introduced in
the market for better and effective productivity(Karlsson, 2016).
2. Growth stage: On this stage, few mistakes of the technology gets recover and the vast use
of new techniques enables every firm to use the new method. This helps in the creation of
attractive products.
3. Maturity stage: On this level, new technology has reached to the large number of people.
But the major drawback for a company is that it already reached to the competitors.
Which means technology is already get mature and become capable for producing
effective result.
4. Inevitable decline stage: On this level, the technology get obsolete and new technology
has introduced. This stage is also known as the death stage because the existing
technology is not be more able to produce effective result.

These stages are beneficial and it helps in understanding the technologies clearly. These
stages are helpful because if a company get understand these stages then, they become capable
for producing more and more quantity(Richey, Kovács and Spens, 2011).
For taking an effective technology in the consideration it is important for a organisation
and operational manager to find out the best technology and innovation. In which they can earn
the higher level of [productivity and get scalability. Another term is that should the technology is
appropriate for work. If not then manager never have to consider such technology otherwise it
will going to harm the productivity of the business. Some other terms which have to be taken
into view are:
1. That technology is given acceptable financial return or not.
2. Ratio in which the technology improves the performance of the operations.
3. And the last one is using of perfect technology so that return become more.
The basic purpose of technology is that a manager should have to analyse that the
investment on the machinery get reduced and the output which can get from the technology
become high. If the technology is effective in nature then it helps in achieving the performance
objectives.
CONCLUSION
It is concluded from the above assignment that logistic is an important factor for
delivering the goods from one place to another. Along with that performance objectives are
essential factors for increasing the productivity. As per the report different phases are used by the
company for launching new product which helps in making the goods development.

REFERENCES
Books and journals
Chandes, J and Paché, G., 2010. Investigating humanitarian logistics issues: from operations
management to strategic action. Journal of Manufacturing Technology Management. 21(3).
pp.320-340.
Fugate, B.S., Mentzer, J.T and Stank, T.P., 2010. Logistics performance: efficiency,
effectiveness, and differentiation. Journal of Business Logistics. 31(1). pp.43-62.
Jacobs, F.R., Chase, R.B and Chase, R., 2010. Operations and supply chain management.
McGraw-Hill/Irwin.
Karlsson, C. ed., 2016. Research Methods for Operations Management. Routledge.
Kovács, G and Spens, K.M., 2011. Trends and developments in humanitarian logistics–a gap
analysis. International Journal of Physical Distribution & Logistics Management. 41(1). pp.32-
45.
Richey, R.G., and et. al., 2010. Exploring a governance theory of supply chain management:
barriers and facilitators to integration. Journal of Business Logistics. 31(1). pp.237-256.
Schönsleben, P., 2016. Integral logistics management: operations and supply chain management
within and across companies. CRC Press.
Slack, N., Chambers, S and Johnston, R., 2010. Operations management. Pearson education.
Stadtler, H., 2015. Supply chain management: An overview. In Supply chain management and
advanced planning (pp. 3-28). Springer Berlin Heidelberg.
Talk, O.M., 2016. Operations management.
Online
6 Phases in New Product Development. 2017. [Online]. Available
through:<http://smallbusiness.chron.com/6-phases-new-product-development-18440.html>.
[Accessed on 12th April 2017]