Business Report: Analysis of Logistics and Negotiation Strategies

This report provides a comprehensive analysis of logistics and negotiation strategies within a business context. It begins with an introduction to supply chain management, emphasizing the flow of goods from origin to consumer, and explores the market outlook for vitamin and nutrient drinks, including trends in the UK and the benefits of basil seed drinks. The report then delves into product procurement profiles for basil seed drinks and oxidised drinks, detailing target markets, launching information, and reasons for product selection. Logistics aspects, such as distribution, suppliers, and custom regulations, are examined. Finally, the report assesses potential risk issues, including climate change, cargo theft, and damage to goods, along with mitigation strategies, concluding with a summary of the increased demand for healthy and nutritional drinks and the importance of fitness regimes.

Managing Logistics & Negotiations

Table of Content
•Introduction
•Main Body
•Market outlook
•Product procurement profile
•Logistics
•Assessment of risk issue
•Conclusion
•References
•Books and Journals

Introduction
Supply chain is basically a process in which the
products are originated in the initial step and at the
end the product is delivered to the final consumer.
This process also includes the storage of raw
materials and the movement of goods from one
place to another which is used to conduct the
activity of work in progress and other inventory.
The major aim of the supply chain is to observe and
identify the distribution, production and shipment of
all the goods and services. .

Market Outlook
Marketing channel is to build the connection with the customer by the company. In
this, the companies transfer the products from the point of origin to the end
consumer which is the point of consumption. Drink Healthy Shop also uses various
marketing channels by which they can easily communicate with the target
consumers about the product and their benefits. Different channels which are used
by the company are mentioned below-

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Social media- According to the increase use of social media this is the best platform where
companies can advertise their products to millions of people. Customers also active
here and they are also excited to view the new products which are being offered by the
companies. Drink Healthy Shops also uses this platform to provide the information
about the product and the benefits which will provided if the consumers will consume
it.
Email marketing- This is also a good platform in which the company can get the direct
response from the people. In this the company sends the mail to their target consumers
and gets the response from them. Today about 95% of people are having their own
email ids and they also use this application daily which helps the company to get the
feedback and the response of the customer in lesser time.

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Blogs- The content writing and blog writing has been increase in which the companies
write about their new product which they will be launching. The blogs are usually
attractive in terms of the words which have used with the whole information about the
products and its benefits. Drink Healthy shop has also used this channel for promoting its
product worldwide. They write blogs and content with catchy slogans which attracts the
consumers towards the company and the benefits of the products.
Display video advertisements- With the development of technology and software the
advertisements and visualisation have also changed. Companies marketing deportment
are developing the advertisements which are unique and different form the other
companies.

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Trends in Vitamin and Nutrient drinks in relation to basil seed drinks-
People are demanding more such drinks in the UK as they are becoming aware regarding
the benefits of drinking vitamin and nutrient drinks. The benefits which are provided by
such drinks are many as such drinks help the body to work regularly and keep it fit.
Having vitaminins and nutrients helps in proper functioning of bodies and the antioxidants
which are provide by them helps to remove the stress and helps in anti aging. On the other
hand, basil seed drink is also beneficial in terms of minerals which are provided by it
including the fibre and Omega 3 fat which is useful for clear skin and body.

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The consumption of this drink will not only provide them the benefits but will also help in
giving good nutrients in the body. During the issue of COVID-19 these drinks which are
providing the benefits of vitamin, minerals and other nutrients will be helpful for the body
and would be able to fight the bacteria which can affect the body.

Product procurement profile
Product procurement is a wide area where the company describe its product’s
feature, launching date and reason, targeted customers, payment processing and
many others. There are two drinks whose product procurement is given below-
1-Basil seed drink- Basil seeds are high in fiber, rich in omega and a good source
of minerals. This seeds are the good to increase immune system of an individual.

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This drink is selected to use the opportunity and influence customers that this
drink will help them to stay healthy. Hence, adding some sweet flavour and a
colour in basil seed drink will help the company to grow.
Target market- Target marketing is the process of selecting a particular group of
customers which is determined in segmentation. Companies select those
segments only which provide maximum benefit to them. Hence, for basil seed
drink the targeted market will be weak immune system customers and who search
taste in healthy things..

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Launching information- This drink can be launched in UK because, UK population are more
health conscious and now a days when Covid 19 pandemic is on its peak and affecting most of
the human life, there Population of UK need some healthy and safe drinks which help them to
fight with illness. Company will launch Basil seed drink by sharing a message in their
promotions that health is more important than anything else. They can launch this drink
through online mode.

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2. Oxidised drink- This type of drinks contain more antioxidants and are highly concentrated.
This drink helps to repair damage cells of body and protect the skin from harmful rays of sun.
Reason of selection of product- This drink is selected so that most of the customers will gain
the benefits of antioxidants intakes. This drink help the customer to damage their cancer cells
and protect them from viruses and bacteria’s attack with their antioxidants which is known for
great impact in fighting with viruses and bacteria after they enter the human body. Today’s
customer need that drink which is healthy as well as which maintain the glow of their skin and
this oxidised drink work the same, they provide a good glow and moisturised skin with its
healthy benefits to body too.