Marketing Strategy Development for Emerging Logistics Company

This project outlines the creation of a logistics startup with a focus on securing necessary funds totaling 50,000 pounds. It breaks down these funds into vehicle procurement, human resources, and other expenses. The plan emphasizes developing a robust business network through partnerships across various sectors such as manufacturing and food services. A balanced scorecard approach is applied to address growth, customer perspectives, and financial objectives. The project details essential logistics services like e-commerce delivery channels and documentation management while exploring marketing strategies for efficient goods transportation. Finally, it underscores the mission of enhancing operational efficiency and stress reduction through advanced logistics solutions.

LOGISTICS STARTUP
Business Idea
 To establish logistics chain for
businesses and local citizens
Mission of the Company
 To encourage people and organization to make use
of the logistics services in order to save time, money
and stress.
Marketing
 Our Logistics services will be
responsible for transportation of
goods from the point of origin to
the point of consumption,
customer or corporation.
 Application of marketing theory
to analyze and determine the
company is planning and needs
Application of Balanced scorecard
 Growth and Learning
 Business Processes
 Customer Perspectives
 Financial Data
List of Services
 Fast Food and
Restaurant Services
Delivery Channel
 E-commerce Delivery
Channel
 Documentation and
KYC Delivery Channel
 Retail Store Logistics
Channel
 B2B Delivery Channel
Development of Business
Network
For impressive position within
the market and grow the
business our organization will
collaborate with various
corporations, manufacturing,
retailers, food organizations by
becoming their logistics partner.
Resources Required
 Web Networking
System
 Logistics Vehicles
 Employees
 Booking Office
Funds Requirement
Total: 50,000 Pounds
Sub-Division
Vehicles: 30,000 Pounds
Human Resource: 10,000
Pounds
Other: 20,000 Pounds