MAN203 Logistics and Supply Chain Project for Chocolate Business

This project focuses on developing a supply chain and logistics structure for a new or expanding chocolate business. The company aims to increase market share by leveraging e-commerce and multiple distribution channels. The project addresses the need for manufacturing adjustments to accommodate online sales, including the implementation of new technologies to improve production and achieve economies of scale. Furthermore, it delves into the methods for forecasting future demand, such as customer surveys and market tests to understand consumer behavior. The project also references relevant academic sources to support the analysis and proposed strategies for the chocolate business. The assignment provides a comprehensive overview of supply chain management, including the integration of e-commerce, manufacturing processes, and demand forecasting techniques within the context of the chocolate industry.

SUPPLY CHAIN CHANNELS FOR
CHOCOLATE AND CONFECTIONARY

THE SUPPLY CHAIN FOR THE NEW
EXPANDED BUSINESS

 The focus of the company is on increasing their
reach to the targeted customers in order to
improve their market share because it has
earned a good market share in the area of
Western Sydney through their home made
chocolates (Candy et al., 2018).
 The company has identified that is an untapped
market for the chocolate produced by them and
in order to meet the requirement of the same
market it is necessary to make use of e-
commerce and therefore use multiple channels
of distribution.

CHANGES TO BE MADE TO THE MANUFACTURING IN
ORDER TO ACCOMMODATE ONLINE SALES THROUGH
AMAZON
 The company has already made changes to
its production by moving the same to
commercial premises.
 Therefore they need to make use of new
technology in their manufacturing process
such that they can be able to increase the
production and thereby take advantages of
economies of scale (Riesenberg et al., 2019).

FORECASTING FUTURE DEMAND
 The forecasting of chocolates sakes can be
done by the Cardinales by understanding the
buyer’s intentions through various surveys.
 A market test can be conducted for
understanding the reactions of the new
customers to the Cardinales chocolates
(Squicciarini & Swinnen, 2016).
 They can carry out projections of past sales
in order to understand the pattern of
consumption.

REFERENCES
 Candy, S., Turner, G. M., Sheridan, J., & Carey, R.
(2018). Quantifying Melbourne’s" Foodprint": A
scenario modelling methodology to determine the
environmental impact of feeding a city. ECONOMIA
AGRO-ALIMENTARE.
 Riesenberg, D., Backholer, K., Zorbas, C., Sacks,
G., Paix, A., Marshall, J., ... & Cameron, A. J. (2019).
Price Promotions by Food Category and Product
Healthiness in an Australian Supermarket Chain,
2017–2018. American journal of public
health, 109(10), 1434-1439.
 Squicciarini, M. P., & Swinnen, J. (Eds.).
(2016). The economics of chocolate. Oxford
University Press.