Detailed Analysis of Woolworths Logistics and Supply Chain Report

This report provides a comprehensive analysis of the logistics and supply chain management practices of Woolworths, a major Australian retail food store. It explores various transport modes utilized, emphasizing the company's Victorian delivery fleet and its adoption of biofuel-based transportation. The report details different forms of collaboration within the supply chain, including collaborative communication and execution. It also highlights the key applications of information technology, such as computerized tracking and social media integration, and identifies emerging innovative technologies like synchronized planning and virtual marketplaces. Furthermore, the report examines the role of production operations, including location, design, and quality control, within Woolworths' supply chain. It also discusses the extent to which the supply chain participates in the global economy and outlines a brief overview of a new system, including considerations for producibility, disposability, quality, and environmental sustainability. The report references several academic sources to support its analysis, providing valuable insights into the complexities and strategies of supply chain management within a large retail organization.

Running head: LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Logistics and supply chain management
Name of the student
Name of the university
Author Note:

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Table of Contents
Introduction......................................................................................................................................3
1. Transport Modes that are parts of the Supply Chain................................................................3
2. Different forms of Collaboration that exist in the Supply Chain.............................................3
3. Key Applications of Information Technology in the Supply Chain........................................4
4. Identification on emerging innovative Technology that benefits the Supply Chain................5
5. Role of Production Operations in the Supply Chain................................................................5
6. Extent to which the Supply Chain can participate in the Global Economy.............................6
Figure 1- Evolutions of Supply Chain Management.......................................................................6
7. Brief Outline of the New System.............................................................................................6
8. Designing and developing the new System..............................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

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Introduction
The following report highlights the logistics and supply operations of Woolworths
Company, a retail food store in Australia. The researcher has highlighted all the basic facts that
are related to supply chain management. The identification of all the possible elements within
supply chain increases the scope of the project.
1. Transport Modes that are parts of the Supply Chain
Woolworths Limited is made up of some of the most recognizable and trusted brands in
retailing, that comes up with an excellent choice each and have a high quality and very low
prices. The management of Woolworths faces a huge challenge in marketing its goods in
Australia given its huge landscape and vast area. It is one of the greatest challenges of the
organization to cover the remote locations and large distances which is one of the greatest
challenges for the smooth movement of the goods especially the fragile and perishable food
items. The mentioned company owns a Victorian delivery Fleet which forms the backbone of
its transport activities. The innovation wing of the company has started using bio fuel based
transportation trucks to reduce emissions. Efficient planning has helped the company to
reduce its dependability on its own transportation system and use third party based
transportation system.
2. Different forms of Collaboration that exist in the Supply Chain
The different forms of Collaboration that exists in the supply chain are;
1. Collaborative Communication- Collaborative Communication is the transmission
process of the contract and message among the partners of the supply chain in terms

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of frequency, direction, modes and influence strategy. A balanced and free end
communication involves multiple layers of communication and a strong inters firm
relationship.
2. Collaborative Execution- The collaborative execution is the process of executing the
transactions in the supply chain of the organization in a proper and collaborative
manner. As the purchase order
3. Coordinating Contract- It can be termed as the coordination mechanism that helps to
provide incentives or extra to all the members such that decentralized supply chain
performs its activities like the centralized ones.
4. Sharing of Information-
5. Joint Decision Making-
6. Joint Knowledge Creation-
7. Sharing of Resource-
3. Key Applications of Information Technology in the Supply Chain
Woolworths has created an effective supply chain management by integrating the
Information technology to manage the supply chain more effectively and easily. Some of the
main applications have been;
A. Computerized shipping and tracking of the items that are transported by the company
B. Identification of the radio frequency to track each and every shipment and products that
goes out for delivery (Connelly Ketchen and Hult 2013)

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C. Use of Social media to streamline the supply chain has been effectively carried out by the
particular department of Woolworths and the company had made its presence felt in
social pages over the internet with its official pages in twitter and face book
4. Identification on emerging innovative Technology that benefits the Supply Chain
Some of the most recent emerging technologies of the supply chain management are;
A. Synchronized planning can be performed in the form of collaborative forecasting and
replenishment, coordinated production and by integrating all the different information
altogether
B. Supplier Performance Management must be done regularly by Woolworths to assess the
performance of the employees over a given period of time.
C. Creation of Virtual Marketplaces which includes e-marketing, net market places where
people can buy and sell goods at a real time environment.
5. Role of Production Operations in the Supply Chain
The role of production operations in the supply chain of the mentioned company of
Australia has a great significance in its all round development. It is based on the conversion of
the inputs into the outputs by using physical resources to meet the demand of the customers and
in turn fulfilling the objective and goals of the business. Production Management has vast
differences from that of finance, marketing and personnel. Some of the activities that the
management of Woolworths lists under the production management are;
1. Location of the units
2. Product Design

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3. Process Design
4. Quality Control
5. Layouts of the Print and Material Handling
6. Extent to which the Supply Chain can participate in the Global Economy
Figure 1- Evolutions of Supply Chain Management
Source- (Ali and Soosay 2015)
7. Brief Outline of the New System
There will be a huge shift in the movement and consumption of the items that are based
in the supply chain system of the mentioned company. The shift in the strategies will involve a
much more options to select for the company and will make transportation and other factors
easier.

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8. Designing and developing the new System
a. Producibility- The new system must have a better productivity so that it meets the
demand of the customers
b. Disposability- The new system must have a huge scope that helps the management to
have a lot of options for different tasks in supply chain management (Juan et al. 2014)
c. Quality- Quality must be taken care of in the new system to increase the demand of the
customers
d. Environment- One of the moist biggest concerns is taking care of the environment.
However the new system takes utmost care of the environment to make sure to build a
sustainable environment
Conclusion
The following report based on the supply chain management of Woolworths has shown
the various elements related the management of the supply chain of the mentioned organization.
The readers will have a detailed knowledge on the global impacts of supply chain management,
supply chain, integrating the supply chain into the business of the organization and many more as
such.

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References
Ali, I. and Soosay, C., 2015. Understanding risks in the Australian citrus supply chain.
Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2013. Woolworths Australia and
Walmart US: Best practices in supply chain collaboration. Journal of Economics, Business &
Accountancy Ventura, 16(1).
Connelly, B.L., Ketchen, D.J. and Hult, G.T.M., 2013. Global supply chain management: toward
a theoretically driven research agenda. Global Strategy Journal, 3(3), pp.227-243.
Eriksson, D. and Svensson, G., 2016. The process of responsibility, decoupling point, and
disengagement of moral and social responsibility in supply chains: Empirical findings and
prescriptive thoughts. Journal of Business Ethics, 134(2), pp.281-298.
Fernie, J. and Sparks, L., 2014. Logistics and retail management: emerging issues and new
challenges in the retail supply chain. Kogan page publishers.
Juan Ding, M., Jie, F., A. Parton, K. and J. Matanda, M., 2014. Relationships between quality of
information sharing and supply chain food quality in the Australian beef processing industry. The
International Journal of Logistics Management, 25(1), pp.85-108.
Subramanian, N. and Rahman, S., 2014. Supply chain complexity and strategy. In Supply chain
strategies, issues and models (pp. 1-27). Springer London.
Wang, W. and Tan, F.T.C., 2015. A Benefit Expectation Management Framework for Supply
Chain Management Systems. In Enterprise Systems. Strategic, Organizational, and
Technological Dimensions (pp. 247-270). Springer, Cham.