Visitor Attraction Management Report: Tourism in London - Analysis

This report analyzes visitor attraction management within the context of London's tourism industry. It begins by classifying visitor attractions and exploring their significance for economic growth. The report then delves into the needs and motivations of various visitor types, followed by a discussion of the positive and negative social, cultural, economic, and environmental impacts of tourism. A feasibility study is undertaken, assessing market demand, competition, product development, and financial viability for a visitor attraction. Finally, the report evaluates different visitor management strategies and their implications for sustainable development. The report covers key aspects of visitor attraction management, providing a comprehensive overview of the subject and its practical applications within the London tourism sector. The report also focuses on the classifications of visitor attractions, their impacts on economic growth, and the different visitor types and their motivations.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Different classifications of visitor attractions to specific categories of visitor attractions....3
P2 Importance of a range of different visitor attractions in relation to overall purpose and
impact upon economic growth....................................................................................................4
TASK 2............................................................................................................................................5
P3 Explore needs and motivations of different visitor types for a range of different visitor
attractions....................................................................................................................................5
P4 Discuss negative and positive social, cultural, economic and environmental impacts of
visitor attraction tourism.............................................................................................................5
TASK 3............................................................................................................................................6
P5 Undertake feasibility study that assesses market demand, competition, product and service
development, and financial viability for an existing or new visitor attraction............................6
TASK 4............................................................................................................................................7
P6 Assess different visitor management strategies and an implications they have for
sustainable development.............................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Visitor attraction management is mainly termed as process of attracting tourism on the
platform so as to rise values of any location in most perfect manner. Visitor means individual or
group of person who used to be roam to some different country to explore new location for their
own purpose or intention (Vu and. et. al., 2016). Role of visitor attraction is to brings out making
changes in that location for the purpose of increasing revenue for economic growth or
development. Hence, the focal purpose of this assessment is to brings scope for making changes
in that location to gather higher tourism. This report will carry on London & partner which is an
official promotional agency located in London, UK. So, this report is being focus to bring
consideration of visitors attraction in the city of London and rise tourism in London with this.
This will cover different classification and specific categories of visitor attraction in the city of
London. Also, report will also put emphasises on different visitor attraction and its impact on an
economic growth and development.
TASK 1
P1 Different classifications of visitor attractions to specific categories of visitor attractions
Visitor attraction is a vital concept which to get know to know what attracts people to
visits to some places or what prominently influences tourist to visit to major cities like London.
Visitors attraction is the place of interest where people visit or roam, typically for its co-inherent
or an exhibited nature or cultural value, historical significance, natural or built beauty, offering
leisure and amusement (Vaz Estevão, Carneiro and Teixeira, 2014). As per figures of 2017 from
association of leading visitor attraction tells about top 10 tourist spots in capital cities London
and in comparison to London, Edinburgh has taken second most visiting location in the UK.
London & Partner is the promotional agency whose role is to promote tourism in the city London
and brings revenue to this economy. L&P has classified visitor attraction in respect to different
classification explained as follows:
Built: In last many decades, there were several monuments such as wall of peace,
London bridge and Christ church who were made 300 years back. All three are known for its
attracting pin for tourist in the London cities. Due to all these, visitor quantity is growing on
continual basis and has led to bringing income in this city. Due to this, image of city London is

rising in positive ways. Thus, London & partner is being suggestible to implement strategy
action plan to retain this kind of exposure built monuments.
Natural: London is prominently known for its environment and natural outlook such as
climate, presence of greenery, beautiful weather, which in reality has potential to enrich visitor's
to fulfil their interest to see at-least city or places of its choices (Ram,, Björk and Weidenfeld,
2016). Presence of rain is point of attraction for London and being classified as natural view
point of this city.
Along with classification, there are special categories of the visitor attraction explained as
under:
Natural attraction: In the London, natural attraction i.e. London Wetland centre, Rain-
ham marshes reserve, Thames river, Kensington garden etc., are well known natural places being
known for point of attraction for visitors to visit this city. Still, lacs of people used to come to see
all these places once in their life.
Attraction built for tourism purpose: Point of the attraction such as tower of London,
Coca-Cola London eye, tower bridge, big Ben are some of a point of attraction is led for purpose
of increasing tourism in the London. Though, it is vital process to being preserve all these man-
made or natural attraction.
P2 Importance of a range of different visitor attractions in relation to overall purpose and impact
upon economic growth
It is necessary to do analysis of how visitor's attraction fulfil the overall purpose of long
term economic growth and its importance in relation to the same. It will be vital to do analysis of
every range of visitor attraction which is being known for growing revenue to this city & rise in
the employment opportunities for guide people (Nyaupane and Andereck, 2014). London &
partner is being necessary to discuss range of the visitor's attraction such as historical places,
monuments, ancient temples or church, art galleries, botanical gardens and popular building
structures. An analysis of the range of visit attraction in terms of an economic growth is as
follows:
Historical places: Maple fort is well known historical places which alone interacts high
number of the people to see and brings about revenue in the economy to this region. When visit
people pays out fees or charged, that sum of money is legally required to bear long term expense
for maintenances and its safeguarding expenses.

Botanical garden: London's natural attraction i.e. London Wetland centre, Rain-ham
marshes reserve, Thames river, Kensington garden etc. used to attracts number of an audiences
or visitor who mainly loves to visit for exploring and feeding in picture (Mariani and et. al.,
2014). Authority of the London charges nominal, which is essential to bear cost of maintenance
and well keep. Major tourist in London used to visit such places and it means lots of the revenue
to economy for their decided development. At-least, all these things are expected to grow
economic growth & rise job opportunities for the people.
Buildings or structures: Point of the attraction such as tower of London, Coca-Cola
London eye, tower bridge, big Ben are some of the well known building or structure to see lots
of lots of people visits on frequent basis and gives funds in form of fees etc. If funds are being
coming out of these buildings or structures, it will be mainly responsible for economic growth or
development (Jensen and Uysal, 2017). In addition, lots of expenses is required in maintenance
of this kind of building structures. Though, its being challenging and tough to maintain value and
legal image of all these places to attracts more tourism and visitors.
TASK 2
P3 Explore needs and motivations of different visitor types for a range of different visitor
attractions
In this, two types of motivation such as intrinsic and extrinsic motivation are:
Intrinsic Motivation: For many individual, tourism is most perfect way for satisfaction of
its psychological needs such as travelling, gathering leisure activities, explores novelty &
capabilities, self-expression & self-assurance, being creative, long term competition, relaxation
need and belongingness.
Number of people are there who go to visit various kind of places and different elements are
there that influence individuals to visit there. Various type of visitors and their motivation factors
can be understood by following points:
Business tourists: These individuals are the one who travel only for business reasons. In
order to serve them in better manner, it is very essential for hotels to provide them conferences
rooms, meeting rooms, charging point, projector and many more.
Sport tourist: These tourists are the one who travel wither to take part in sports or to watch
sports. Mainly they return late at night and also leave early in the morning. If these kind of

tourists have special interest in food or want any kind of additional facility, then it is very
important to offer them to serve them in better way.
Family tourist: These are another type of visitor who do travelling with family members
with the purpose of joy and enjoy. Elements which an individual search while travelling with
family is entertainment, cinema hall, music concerts and many more.
P4 Discuss negative and positive social, cultural, economic and environmental impacts of visitor
attraction tourism
Visitor tourism attraction is the process to rise long term tourism with the help of people
as visitor who used to visit in different location at one point of time. The major intention of visit
attraction visitor's is to explore new and beautiful places and in return, it is helpful to brings
sources of revenue for London economic (Dewhurst and. et. al., 2014). Its been realised that
when many people comes across different nation or places, they actually carries different culture
which is influencing in positive & negative manner. In the tourism, factor such as social, culture,
economic & environmental are affecting due to the rise of visitor attraction tourism are as
explained above:
Social: Due to increase of visitor attraction tourist, information has been sorted out such
as changes in any culture aspects either alter existing one or bring out the new culture to gather
more tourism. Due to increase in visitor attraction, social norms or burden has also notice in
which new tourist are spreading to some certain extent.
Impact: Positive impact is development of a socio-cultural aspects such as understanding
of new values and regulation with purpose to bring harmony among the cultural aspects. Along
with this, negative impact is rise in cultural issues. When visitors visit countries then it
diminishes the culture of host country as visitors visit place with their own specific values and
religion and also promote their own culture in different countries.
Cultural: Visitor attraction is led to explore new place & location and defines new
culture of the place, where visitors are frequently visiting and explore new location. Thus, this
factor is collegiately impact for the London.
Impact: Positive is more and in-depth understanding of the cultural of London to coming
people in this city and location and negative is threat to in-depth and existing culture as a reason
of hatred.

Economic: Visitor attraction is opportunity for city of London so as to rise commercial
revenue out of a spotting places of the visitors (Del Chiappa, Andreu and Gallarza, 2014)
Economically, it is a stable process which is continuously need to be undertaken or carry out
effectively.
Impact: Positive is the cumulative growth of the city of London which involves combine
development of the cities infrastructures and negative continuous fluctuation of an exchange rate.
Environmental: This involves burden on government of UK and authorities of the
London to implements decision on the environmental protection such as lesser pollution, using of
the strategies or tools and removal of a environmental barrier.
Impact: Positive is social message to stop environment threats into their own location and
nation. Through this, positive message can be pass onto the people for priority for environment
based issues or problem (Page and Meyer, 2015). Negative impact such as environmental
balances. To serve number of individual’s large number of natural resources are require and it
give rise threat to the environment.
TASK 3
P5 Undertake feasibility study that assesses market demand, competition, product and service
development, and financial viability for an existing or new visitor attraction
Competition in the visitor attraction is being raised over the period of time In city of the
London. In sense, they are facing issue in regard of number of visitor or people go to places an
how much financial stability of attraction has its own. For this purpose, a concise feasibility
study is required of Lego-land Windsor which is most popular location till now. This is located
bit outside of the London. The right analysis of Lego-land Windsor is as follows:
Access market demand: Lego-land Windsor is popular, not still creates so much demand
for itself. In comparison to London wetland centre has market demand of 2 millions people visits
within the month and Lego-land Windsor has less demand as because of reach out of city of the
London (Cheung, Fok and Fang, 2014). Lego-land Windsor has lesser natural attraction which is
the opportunity for investor to visit this places.
Competition: Lego-land Windsor is currently facing stiff competition from London
wetland centre, which serves high standard exposure to people and also attracting higher revenue

to its stakeholder such as owner, customer, investor etc. This kind of competition is enough to
destroy image of visitor attraction such as Lego-land Windsor.
Product and services development: Lego-land Windsor is suggested to develop what
they are offers such as shopping experiences, entertainments, rides and enjoyment parks etc.
Investor is being suggestible to develops an area for food (Bryce and. et. al., 2015). This is
because of current trend in the resorts market and visitors must be able to spend and money in
this location.
Financial viability: For the development of visitor attraction, funds allocation is required
in which focus is to develop food section and area so as to rise popularity of this location on an
frequent basis. The financial budget is as follow:
Particular Amount (in pounds)
Initial investment 600
Expenses:
Infrastructure/construction cost 500
Development cost 300
Advertisement cost 600
Total 2000
Analysis: It is being analysed that Lego-land Windsor could be become better, if an idea
of food development is being led into the process. In this, visitor attraction of Lego-land Windsor
is also food and other eatery into the resorts so as to attracts more visitors.
TASK 4
P6 Assess different visitor management strategies and an implications they have for sustainable
development Regulating access by area (zoning): In this, visitors must have an area of an attraction
such as Lego-land Windsor and there must have right and adequate support of transport
system to carry visitor must be their so as to check their easy of an access.

 Regulating visitation by visitor type(through pricing): In this, visitors are being
classified into two type such as pricing or non pricing (Garrido, 2018). Thus, role of
visitor management strategies is to develop right and accurate strategy. Implementing entry or user fees: In this, consideration is given to the applicability of
fees such as entry and operation fees so as to bear maintenance and safety expenses. In
this, cost is to be given importance for making of right strategy and also bearing
expenses. Providing interpretation programmes and facilities: Also, in this programmes or
facilities will be provided to visitor who used to visits on the regular (Antón, 2017).
Visitor must have to analysis of the programmes and facilities.
 Regulating visitor behaviour (codes of conduct): Using this, main emphasises will be
given to encouraging behaviour of an individual or visitor's to takes out an effective
decision.
Critical analysis: The major implication of all these strategy is to brings the perfect
visitor management for London & partner. Along with all these things, this is being declared as
one of a necessary regulation to brings visitors management in an effective manner.

CONCLUSION
From the above report, it is concluded that role of visitor attraction is develop location or
places to development of the root causes of people visits to any city so as to explore new place or
sites. The focal purpose of visitor attraction is to makes strategies and influences people so as to
visit London and explore new places as for benefits of an economy. It is seen as productive from
an eye of the visitor and led accurate decision to accomplishes the target of higher tourism. In
this, purpose is to develop scope for longer tourism development in an economy.

REFERENCES
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Online
Top 10 London attractions, 2019. [Online]. Available through:
<https://www.visitlondon.com/things-to-do/sightseeing/london-attraction/top-ten-
attractions>