This document presents a comprehensive business plan for 'Beauty Nails,' a proposed beauty salon located in Chelsea, London. The plan details the business overview, including services like hair, skin, nail care, and massage, targeting women aged 15-50 in London. It outlines the management structure, emphasizing communication, time management, and specific roles like receptionists and stylists, along with a job advertisement. The market analysis includes a target market profile, competitive advantages (experienced staff), and a SWOT analysis. The marketing strategy covers market research, competitor analysis, a marketing mix (product, place, price, promotion), and social media launch plans. Operations and logistics address premises, equipment, transport, legal and insurance requirements, and fixed monthly costs. The plan also includes a cost and pricing strategy. The business aims to provide innovative services with experienced staff, offering services at the salon and clients' locations, leveraging digital and social media marketing to attract customers.