CATE1197 Business Plan: Bicy-G Electric Bike Rental with GPS in London

This business plan outlines the strategy for Bicy-G, an electric bike rental company in London that differentiates itself through the integration of GPS technology. The plan begins with an executive summary and addresses the problem of traffic congestion and bicycle theft in London. The solution is the company's description, including its geographic location in key London areas (Canary Wharf, Shoreditch, and Soho) and its operational model of station-less rentals. The plan details the company's mission, vision, and values, followed by a SWOT analysis to assess its strengths, weaknesses, opportunities, and threats. Market analysis includes PESTEL analysis, examining political, economic, sociocultural, and technological factors. The plan covers sales and marketing strategies, including income sources, advertising, pricing, branding, and online presence. The business organization and financial plan, including startup costs, financial resources, cash flow, break-even point, profit and loss forecasts, and balance sheet are also included. The plan aims to establish Bicy-G as a leader in sustainable urban transport, offering a convenient and secure electric bike rental service enhanced by GPS technology to improve the cycling experience and address environmental concerns.